Barry McIntyre, lecturer in marketing at the Institute of Art Design & Technology (IADT) in Dun Laoghaire, has died suddenly, just a few days after his 60th birthday. He became marketing lecturer at the college in 2000. A popular figure in the advertising industry, he started his career in the Irish Press, working alongside Donie […]
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Forties seen as decade of most happiness
Six in ten Irish people are happy with their current age but the forties is most widely regarded as the decade of peak happiness, a ‘I Love My Age’ survey for General Mills’ Yoplait yogurt shows. Most people consider 43 as the age for peak happiness, with men going for 45 as the best age and […]
Smithwick’s homes in on craft brews with TV ad
Diageo has launched a new TV ad for its Smithwick’s bottled craft beers – Irish Red Ale, Pale Ale and Atlantic Blonde Ale. Called ‘We’re in it, for the love of it’ , it brings together homebrewers and Smithwick’s brewers – from a husband and wife duo, to a computer engineer, a chef and a […]
Coca-Cola in pre-Budget rush to go sugar free
Coca-Cola Ireland has launched Coca-Cola Zero Sugar and its bottlers division is rolling out its Deep RiverRock flavoured waters sugar-free, with no calories. The move is made ahead of the Budget and the Finance Minister Michael Noonan’s plan to introduce a sugar tax. The new recipe is said to bring Coca-Cola Zero Sugar closer to […]
McMahon new Aer Lingus marketing manager
Dara McMahon, who heads up the NewBrands Ireland representative body for national and regional newspapers, has been appointed as Aer Lingus marketing manager. McMahon joined the print lobby group two years ago, when it was still known as the National Newspapers of Ireland (NNI), replacing Frank Cullen, who retired. She was previously senior strategic manager […]
An Post to discuss making ideas pay
The discount rate for tickets to An Post’s latest Grow My Business series ends tomorrow. Early bird tickets cost €30 – the price then increases to €39. This time round, the topic is ‘Turning Ideas into Income’ with a line-up of speakers which includes Wheels Couriers and Worldbox.ie owner, Bernie Kinsella, Target McConnells chairman Gary Brown and East […]
Bord Bia launches new food centre
Ireland’s food, drink and horticulture industry now has access to global trends, research, consumer insights and innovations through a new centre launched by Bord Bia at its headquarters in Dublin. As the industry prepares to virtually double its exports, to reach the target of €19 billion set by Food Wise 2025, The Thinking House will help […]
Marketing Society supports young talent
Are you an ambitious young marketer? Want to know how to get ahead and take the next step in your career? The recently launched Marketing Society Future Council is hosting an event on Thursday, October 13, for people with 3-5 years’ marketing experience. The event hears views from the industry on how to be more […]
Marketer award entries close next Thursday
The entry deadline for this year’s Marketer of the Year™ is close of business next Thursday, September 22. Marketer of the Year™ recognises and honours standards of excellence in Irish marketing, specifically for work done in the last two years. The person is someone, who through the use of strategy, innovation, communications and impact on the target market, […]
Irish Life Health officially rolled out
A new health insurer has entered the Irish market with the launch of Irish Life Health. The new entity has been formed following the acquisition of Aviva Health, along with Irish Life acquiring ownership of GloHealth. The new company, based in Dublin’s Abbey Street, provides consumers with an alternative to the existing health insurance offerings. With […]
Walsh gets senior role at Heineken HQ
Heineken Ireland marketing director Sharon Walsh has been appointed director of cider marketing with the parent company in Amsterdam. Walsh has made major strides with the Dutch brewer since she first joined the company from Diageo in June 2011. She previously worked with Coca-Cola for over ten years, where she held various roles. Her final […]
Burns replaces McCormack at 98FM
Communicorp has appointed John Burns as CEO for 98FM. Burns joins the radio station from Diageo where he worked on the Guinness brand as communications and content lead for Europe as well as leading the strategy and P&L for Guinness innovations, including Hop House 13. Prior to that, Burns was global strategy and communications manager […]
Woodie’s campaigns for children’s charities
Woodie’s has launched its 2016 Heroes Campaign to raise funds for children’s charities. The hardware chain has teamed up with Make a Wish Ireland, Temple Street Children’s Hospital, Jack and Jill and Irish Autism Action and hopes to raise €200,000 over four weeks in August. Each Saturday this month, Woodie’s staff will cycle on static bikes […]
