Fáilte Ireland is in talks with agencies about its creative advertising and media buying services. The State body, which promotes Discover Ireland staycations – as distinct from Tourism Ireland, which promotes island of Ireland holidays to overseas visitors – currently uses DDFH&B and PHD. Among those pitching for the media are Starcom and MediaCom. At […]
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Fanning to discuss lessons from Referendum
John Fanning, lecturer in branding and marketing communications at UCD Smurfit Graduate Business School and Marketing.ie columnist, will help tease out the learnings from the Marriage Equality Referendum at a Marketing Society seminar next week. The post mortem on the same-sex marriage campaign will scrutinise how the yes and no sides fared, who got bang […]
Love Hate star gives Yes side a shove
Ireland’s first ever emoji URL is being used to launch a brand new film created by Irish International and Sweet Media, in support of a Yes vote on May 22, featuring actor Laurence Kinlan, who plays Elmo in Love Hate, and available to view at www.idontknow.ie The film was written to help cement the “soft yes” […]
Javelin big winner at Smart awards
Javelin Group took centre stage at the An Post Smart Marketing Awards 2015 taking home nine prizes, including the coveted Agency of the Year. The Smithfield-based agency was honoured for campaigns it devised for Arnotts, BT Communications, Toyota, Lexus, Irish Ferries and Focus Ireland. Javelin’s Joe Dobbin, Kyla O’Kelly (above) and Ken Ivory were on […]
Murphy takes reins at Marketing Institute
Vodafone brand operations manager Paula Murphy is the new chairperson of the Marketing Institute of Ireland (MII) in place of Páraic O’Toole, chief executive of Automsoft, who remains as non-executive director. Before joining Vodafone, Murphy was group marketing director at Independent Newspapers. She was commercial manager with Superquinn and marketing manager with Kerry Foods. She joined […]
Troy takes strategic role at MCCP
Kathy Troy has been promoted to strategy director at MCCP, the planning agency run by Kay McCarthy. A highly-rated analyst, Troy heads up the agency’s Trendstream product, which informs future brand innovation and positioning. She also leads on agency brand and communication strategy for An Post, Tesco, Communicorp, Electric Ireland and Muller. A graduate of […]
Rothco throws confetti at same sex marriage
As the nation prepares to vote in next month’s referendum on whether or not Ireland should legalise same-sex marriage, various agencies are undertaking campaigns. Jamie White’s Youth Nation rolled out a viral with staff talking to camera about their sexuality and why most young people in Ireland believe marriage equality to be a God-given […]
Colette Fitzpatrick to anchor 8pm news on TV3
TV3 is to launch a main evening news starting next Monday. The 30-minute programme will be hosted by Colette Fitzpatrick. TV3 said that with commuting times becoming longer, and more audiences in the early peak viewing time, the station has chosen the 8pm slot to provide an alternative news time which is the norm throughout continental […]
Neeson extends St Patrick’s Day greetings
Actor Liam Neeson is wishing the world a Happy St Patrick’s Day in a new Tourism Ireland campaign. The marketing body has a new 60-second film with the Northerner encouraging holidaymakers from around the world to come and visit the island of Ireland. The film includes footage shot around Ireland, interwoven with some wonderful images from […]
Mr Tayto to pop up in Dublin city centre
The Tayto ‘More than just a crisp’ campaign continues with the opening of Mr Tayto’s first ever pop-up shop. The shop will feature everything Tayto-related, including the Tayto Crisp sandwich. The shop will be located on Wicklow Street in Dublin city centre and will open from next Thursday until Sunday, March 15. Tayto sandwiches will be […]
Diageo rolls out double-hopped lager
Diageo has announced the release of Hop House 13 Lager, the third beer from the brewers project at St James’s Gate. Named after an early 1900’s hop store building at the brewery where hops are still stored, Hop House 13 is a double-hopped lager made with Irish barley and aromatic hops. The lager is now on […]
Economic improvements paying off survey says
Rising levels of consumer confidence are driving consumer spending and creating employment growth in the economy, the latest Consumer Market Monitor (CMM) by UCD Michael Smurfit Graduate Business School and the Marketing Institute shows. Data from the Q3 2014 monitor indicates that the consumer economy in Ireland is showing evidence of a broad-based recovery. Consumer […]
Carey to lead Dublin tourism drive
Businessman and former marketing director Michael Carey has been appointed by the Minister for Transport Tourism & Sport Paschal Donohoe to head up the new body aimed at boosting Dublin as a tourist destination amid concerns the capital is under-performing compared with other European cities. The new body is called Grow Dublin Tourism Alliance (GDTA) […]
