Flahavan’s is now the exclusive porridge oats supplier to McDonald’s 84 fast food restaurants across Ireland. McDonald’s restaurants are open for breakfast from 7am. McDonald’s sells about 100,000 servings of porridge in Ireland each year and is now targeting 250,000 servings. A consumer survey for Flahavan’s by Empathy Research found that 85 per cent of females […]
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Toyota tops value retention
Toyota cars are number one in Ireland for retaining their value for longer than other car brands, a new study by Cartell.ie vehicle records company claims. The study analysed the residual values of new cars in the Irish market originally purchased in 2010, with up to 50,000 km on the clock. Cartell.ie developed a mathematical […]
Marketing Society to review Budget
The Marketing Society will hold a breakfast briefing on the implications of the Budget for marketers in the Smock Alley Theatre on October 18. The society elected Martha Fanning (pictured) of Behaviour & Attitudes as chairperson. Mark Nolan of Amárach Research is now vice chair. Michael Clancy of MediaVest, Shane Doyle, MCCP and Mark Walsh […]
Milano launches corporate incentives
Milano pizza restaurant chain has moved into corporate incentives in Ireland. The company is extending its consumer gift voucher with the launch of a dedicated business arm. A new plastic gift card is available to corporate clients to use as sales, staff and customer incentives and rewards at Christmas. The gift card can be loaded […]
Three days to marketer deadline
Marketers and their agencies are reminded they now have three days to finalise submissions for this year’s Marketer of the Year award. Launched in 1993, the award salutes Ireland’s top marketers who through passion and commitment have developed winning brand strategies. The person is someone who through the use of strategy, innovation, communications and impact […]
Two weeks for marketer entries
Marketers and their agencies are reminded they now have two weeks to finalise submissions for this year’s Marketer of the Year award. Launched in 1993, the award salutes Ireland’s top marketers who through passion and commitment have developed winning brand strategies. The person is someone who through the use of strategy, innovation, communications and impact […]
Maxol washes help sick kids
Maxol is running its Wash for Wishes carwash fundraiser for Make-A-Wish Ireland all this week. Starting today and running until Sunday, motorists can avail of carwash facilities at participating Maxol service stations, with €2 from every carwash going to Make-a-Wish. All the funds raised will help the charity reach this year’s target of granting 210 […]
Entries call for Marketer of the Year
Rewarding marketing excellence in Ireland is what Marketer of the Year is all about and entries for this year are now sought. The award salutes the best in Irish marketing for work done in the last two years. The winner is a person whose use of strategy, innovation, communications and impact on the target audience […]
Kinsella joins Marketer of the Year
AIB group marketing director Tom Kinsella is to help judge this year’s Marketer of the Year entries. Kinsella moved to AIB from Diageo last year. He was global marketing director for Baileys for over four years and held various other senior brand and advertising roles with the British drinks giant. He joins the judging panel, […]
Ryanair takes aircraft ads
Ryanair is offering businesses the chance to advertise their brand on its fleet of 303 Boeing 737-800 aircraft. Companies can have their brand featured on four different locations on the Ryanair aircraft, including on the inner and outer winglets, front fuselage and rear fuselage, for a year. The low cost airline, run by Michael O’Leary […]
Food champions search underway
Fáilte Ireland has launched a campaign to find 12 food champions to help build Ireland’s reputation as a a food tourism destination. Members of the public are asked to nominate people with a resounding passion and faith in Irish produce, individuals who could influence food tourism on a regional basis. The 12 contenders must be […]
02 Media and Kerry Foods score AIM doubles
02 Media and Kerry Foods each won two categories at the annual Marketing Institute of Ireland (MII) All Ireland Marketing (AIM) awards presented at a gala night dinner last night. O2 Media took the new product/new market and the digital marketing categories, with managing director Fintan Lonergan (pictured) accepting both prizes. Best ad campaign, sponsored […]
Dooley to head up AAI
Barry Dooley is to replace Ed McDonald as chief executive of the Association of Advertisers in Ireland (AAI). Dooley is an experienced and much-respected ad man who spent 20 years at Irish international and was a director and agency representative on the IAPI board. His clients included Kerrygold, Flahavan’s, Avonmore, 7Up and Club Orange. He […]
