Eason head of marketing and retail development David Field is to leave the book and educational retailer to become marketing director at premier department store Brown Thomas from the start of the new year. Field joined Eason in May 2010 and has been at the forefront of developing a major marketing drive. Facing a major […]
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Almost half of diaspora miss out on Christmas in Ireland
Unilever Ireland has announced the results of a survey for Lyons Tea which reveals that 46 per cent of those living abroad don’t make it home for Christmas. The research by Behaviour & Attitudes is part of the Bring The Talk Home campaign giving people the chance to win flights for loved ones to come […]
Dublin GAA unveils AIG kit
Dublin GAA and American International Group (AIG) Ireland have launched their new five-year partnership, which sees AIG sponsoring the county’s hurling, football, ladies football and camogie teams at all levels. The deal is said to be worth over €4 million to the Dublin County GAA Board. It is the first time Dublin GAA that all […]
Flahavan’s sows up McDonald’s deal
Flahavan’s is now the exclusive porridge oats supplier to McDonald’s 84 fast food restaurants across Ireland. McDonald’s restaurants are open for breakfast from 7am. McDonald’s sells about 100,000 servings of porridge in Ireland each year and is now targeting 250,000 servings. A consumer survey for Flahavan’s by Empathy Research found that 85 per cent of females […]
Toyota tops value retention
Toyota cars are number one in Ireland for retaining their value for longer than other car brands, a new study by Cartell.ie vehicle records company claims. The study analysed the residual values of new cars in the Irish market originally purchased in 2010, with up to 50,000 km on the clock. Cartell.ie developed a mathematical […]
Marketing Society to review Budget
The Marketing Society will hold a breakfast briefing on the implications of the Budget for marketers in the Smock Alley Theatre on October 18. The society elected Martha Fanning (pictured) of Behaviour & Attitudes as chairperson. Mark Nolan of Amárach Research is now vice chair. Michael Clancy of MediaVest, Shane Doyle, MCCP and Mark Walsh […]
Milano launches corporate incentives
Milano pizza restaurant chain has moved into corporate incentives in Ireland. The company is extending its consumer gift voucher with the launch of a dedicated business arm. A new plastic gift card is available to corporate clients to use as sales, staff and customer incentives and rewards at Christmas. The gift card can be loaded […]
Three days to marketer deadline
Marketers and their agencies are reminded they now have three days to finalise submissions for this year’s Marketer of the Year award. Launched in 1993, the award salutes Ireland’s top marketers who through passion and commitment have developed winning brand strategies. The person is someone who through the use of strategy, innovation, communications and impact […]
Two weeks for marketer entries
Marketers and their agencies are reminded they now have two weeks to finalise submissions for this year’s Marketer of the Year award. Launched in 1993, the award salutes Ireland’s top marketers who through passion and commitment have developed winning brand strategies. The person is someone who through the use of strategy, innovation, communications and impact […]
Maxol washes help sick kids
Maxol is running its Wash for Wishes carwash fundraiser for Make-A-Wish Ireland all this week. Starting today and running until Sunday, motorists can avail of carwash facilities at participating Maxol service stations, with €2 from every carwash going to Make-a-Wish. All the funds raised will help the charity reach this year’s target of granting 210 […]
Entries call for Marketer of the Year
Rewarding marketing excellence in Ireland is what Marketer of the Year is all about and entries for this year are now sought. The award salutes the best in Irish marketing for work done in the last two years. The winner is a person whose use of strategy, innovation, communications and impact on the target audience […]
Kinsella joins Marketer of the Year
AIB group marketing director Tom Kinsella is to help judge this year’s Marketer of the Year entries. Kinsella moved to AIB from Diageo last year. He was global marketing director for Baileys for over four years and held various other senior brand and advertising roles with the British drinks giant. He joins the judging panel, […]
Ryanair takes aircraft ads
Ryanair is offering businesses the chance to advertise their brand on its fleet of 303 Boeing 737-800 aircraft. Companies can have their brand featured on four different locations on the Ryanair aircraft, including on the inner and outer winglets, front fuselage and rear fuselage, for a year. The low cost airline, run by Michael O’Leary […]
