Bord Gais Eireann (BGE) is inviting tenders for its advertising, below the line (BTL) and online advertising accounts. DDFH&B and its sisters agencies in the JWT-aligned group, RMG Target and RMG Digital, handle BTL and online services for the gas and electricity supplier. BGE’s media buying and planning is handled by Mindshare, part of the […]
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Kerry Foods is using the full resources of the JWT agency network in Ireland to launch an integrated campaign for its Denny pork products. Branding the theme ‘What does home mean to you, share it’, Kerry is asking Irish people to share what home means to them. Animated TV and press ads created by DDFH&B […]
The deadline for submissions for this year’s Marketer of the Year award is close of business this Wednesday, September 30th. From Cadbury’s Time Out to Barnardos children’s charity, Ireland’s best marketing talent has been recognised by the award since its launch in 1993. Marketer of the Year is organised by Marketing.ie and sponsored by Alternatives, […]
Efforts to raise more funds for cancer research in Ireland have received a boost with the launch of a Pink Ribbon soap bar by the Marie Keating Foundation (MKF). The goat’s milk lemon-lavender scented soap is a 100 per cent natural, hand-made product. Its marketers, Make it Natural, will donate all profits from its sales […]
With disposable income at a premium, Failite Ireland will give away €50 vouchers in copies of its Discovery Ireland holiday supplement out next weekend as part of a €3.5 million promotion to promote home holidays. The special offers supplement will be inserted in various national and local newspapers. They will also be available for collection […]
Dr Constantin Gurdgiev, the Russian-born economist and former editor of Business & Finance, is the guest speaker at the Marketing Institute breakfast at Fire Restaurant on Dawson Street next Wednesday, September 16th. The event starts at 7.45am and Gurdgiev’s topic will be the global economy and Ireland in context.
Aldagh McDonogh, joint managing director, Alternatives and Carolyn Odgers, strategic director, Chemistry, will be joined by Pierette O’Shea, managing director and Richie Ryan, creative director, Greenhouse, at an Endeavour conference on enterprise in November. Speaking on marketing and branding case studies, they will join a line-up of experts and mentors in various business disciplines, including […]
Michelin, the world’s top tyre maker, has reintroduced its famous Michelin Man, aka Bibendum, to Ireland in a new campaign. One of the most widely-recognised marketing icons, Michelin Man is appearing in national press, outdoor and online ads for the first time in 20 years. Despite being the only tyre maker on the island, consumer […]
Ryanair has compounded its image as a no-frills airline by announcing a 50 per cent increase in the cost of checking in a bag and a 250 per cent hike in its charge for putting a second bag in the plane’s baggage hold from the start of next month. Passengers checking in one bag online […]
Ireland’s three main political parties, Fianna Fail, Fine Gael and Labour, will collectively spend about €1.2 million on trying to secure a Yes result in the second referendum on the Lisbon Treaty, it was revealed when they presented their publicity plans at formal campaign launches this week. Taoiseach and Fianna Fail leader Brian Cowen said […]
An Post has dedicated a new 82c stamp to mark the 250th year of the Guinness Brewery at St James’s Gate in Dublin. The stamp, which shows an 18th century portrait of Arthur Guinness by an unknown artist and his signature, covers airmail letter postage to anywhere in the world.
Rory Brennan, a former director of The People Group, has set up a new company, Marketing Career Recruitment (MCR). Essentially, MCR, based in Ballsbridge, Dublin 4, will take over the business previously handled by Mark Mitchell Marketing & Sales, which ceased trading recently.
Over 30 food and drink brands long associated with having an Irish heritage are part of a marketing push to draw attention to the need to support products made in Ireland. Love Irish Food, a private body chaired by economist Jim Power of Friends First, includes household names and small, artisan producers. Brands involved in […]