Members of the Oireachtas Committee on Communications who met with representatives of the National Dairy Council (NDC) in the Dáil yesterday described the Broadcasting Authority of Ireland’s proposal to ban cheese advertising on children’s TV shows as “absolutely crazy” and “mad”. NDC interim chief executive Maeve Guthrie told the committee the BAI proposal was based […]
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McDonald's drops Vittel for Ballygowan
McDonald’s Ireland has switched to Ballygowan as the exclusive bottled water brand for its 81 restaurants across Ireland. McDonald’s sells over 1.25 million bottles of water in Ireland annually and has used Vittel bottled water up until now. Commenting on the move, Adrian Crean, McDonald’s Ireland managing director, said the company likes to source Irish products […]
Quinn becomes Laya Healthcare
Quinn Healthcare private health insurance provider is rebranding to Laya Healthcare. The new name is derived from the brand promise to its members – looking after you always. The company is currently in the process of communicating the name change to its 450,000 members. As from today, the company’s new underwriter is Elips Insurance, a wholly […]
VW reports 12.5 per cent share
Volkswagen Ireland ended last year with a 12.5 per cent market share for its VW brand. The result is a 0.6 per cent increase over 2010 sales and follows VW’s commitment to marketing, training and dealer support. Volkswagen Bank provided €47.4m for VW customers to support the increase in sales and market share. Adam Chamberlain, […]
Meas calls for alcohol below cost sales ban to be restored
Addressing the Oireachtas Joint Committee on Health and Children, the chief executive of Meas/drinkaware.ie, Fionnuala Sheehan, said the government should seriously consider the re-introduction of the ban on below cost selling of alcohol. Sheehan said the Groceries Order was effective in addressing below cost selling of alcohol and its re-introduction should also be strongly considered to […]
MediaVest handles Emirates take off
Emirates has launched a media campaign in Ireland using MediaVest to promote and support its new Dublin to Dubai service which gets off the ground in early January. The activity comprises national press, online and outdoor advertising. A heavy focus on outdoor covers bus T-sides, 96 and 48 sheets, Metropoles, building wraps and Dart and […]
Four in line for Marketer of the Year
The shortlist for this year’s Marketer of the Year award was announced today. Four marketers – Rita Kirwan, Largo Foods (Tayto and Hunky Dorys); Walter Drenth, Heineken Ireland for Coors Light; Loretta Dignam, Jacob Fruitfield and Julien Lelorrain, Renault Ireland – are vying for the top prize which will be presented next week. The award […]
An Post to launch advice service
As part of its efforts to see SMEs develop marketing expertise, An Post will host a briefing in Croke Park next Wednesday to launch growmybusiness.ie. Attending the event will be Jacob Fruitfield founder Michael Carey, your local.ie boss Emer Jameson, Gary Brown of Target: McConnells and Simon Murray of Universal Graphics. Economist and broadcaster Marc […]
Diageo adds new Smithwick's beer
Diageo has introduced a new Smithwick’s beer with the launch of Smithwick’s Pale Ale, the first addition to the brand since 1983. It is brewed using aromatic Amarillo hops, pale ale malt and the same yeast used in the traditional Smithwick’s ale. Last year the brand synonymous with Kilkenny celebrated 300 years of brewing. Diageo’s […]
Fanning to chair food awards
Former McConnells managing director and UCD Smurfit School of Business lecturer John Fanning is to chair Bord Bia’s new food and drink industry awards. Sponsored by Rabobank, the awards recognise excellence in export development, branding, innovation, sustainability, entrepreneurship and home market success. Entries will be assessed by an independent judging panel chaired by Fanning. The […]
Ryanair in green U-turn
Low fare airline Ryanair plans to radically change its tack on global warming by launching its first green campaign and promoting itself as a low emissions carrier. The move will see Ryanair use the green message in its winter online and print campaigns in tandem with its tried and trusted price-led strategy. Ryanair chief executive […]
Mr Tayto promotes park in 3D
Ireland’s top snack food brand Tayto is running a new TV, cinema and social media campaign to promote its theme park in Co Meath. Shot in 3D, the ad sees Mr Tayto taking on the high ropes, tackling the totem poles and braving the park’s attractions. For the first time, the cartoon character is blended […]
Marketers must be passionate and commercial to get on
To fast track a career in marketing people must be passionate and energetic and stay upbeat and commercial in their approach. Speaking at the first Marketing Hub hosted by Alternatives placement agency, four of Ireland’s top marketers spoke about how they got to where they are today and the lessons they learnt along the way. […]
