Gail Banim has joined RaboDirect as head of marketing in place of Martin O’Leary, who has taken on a similar role at Realex Payments. Banim will be responsible for developing the online savings bank’s strategy in Ireland. She joins from Betdaq sports betting exchange, where she was brand manager and, more recently, marketing manager. She […]
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DMG Media sales team earns IAB cert
DMG Media Ireland, formerly Associated Newspapers Ireland, has become the first fully IAB certified digital sales team in the country. IAB’s chief executive Suzanne McElligott says the certification is recognised worldwide. Candidates must review comprehensive study guides, attend support tutorial and undertake an assessment in an independent test centre.
IRS+ to sell for Irish Central
Sales house IRS+ is to handle agency deals for diaspora website Irish Central. The site, which has over 4.6 million monthly page views and 300,000 social media users, was founded five year ago by Irish-American Niall O’Dowd, who addressed advertising agencies at an announcement in Dublin. IRS+ has also added digital out of home (OOH) […]
Marketing.ie TV to launch with Puttnam and Abrahamson
Exclusive interviews with film producer David Puttnam (pictured) and Irish film director Lenny Abrahamson feature in the new Marketing.ie TV series being launched on the magazine’s website next week. In interviews with Michael Cullen at the Sharks festival in Kinsale, Lord Puttnam talks about advertising, why Hollywood glamour gets in the way of good film-making […]
RTE reports app traffic
RTÉ has become the first Irish media company to report app traffic as part of its ABC certification, following the launch of app traffic metrics last year. RTÉ reports app traffic alongside other online traffic for the first time. Measuring the month of October 2011, app traffic was recorded at 47.2 million page impressions, representing […]
Electric Media strikes eBay deal
Electric Media has signed an exclusive deal with the eBay global online auction site. In what is claimed to be a first for an Irish digital agency, the agency has sole sales rights to the combined eBay inventory for Ireland and the UK. In Ireland, eBay has 800,000 unique users with 51 million monthly page […]
Club Orange tops YouTube ads
Britvic’s Club Orange viral created by Chemistry was Ireland’s most popular video ad last year, a list released by YouTube shows. The videos are the top Irish ads which were uploaded to YouTube at some point in 2011 and achieved the biggest number of views from people in Ireland. The top five Irish ads were: […]
TV3 unveils new player
TV3 has launched its 3player online service to agencies and will officially introduce it during X-Factor tomorrow night. Speaking at a breakfast in Brasserie Le Pont on Dublin’s Fitzwilliam Place, TV3’s online director Stephen Grant said video on demand (VOD) will see growth in Ireland and by 2015 will be worth €7.5 million. Grant said […]
Dubliner offers wordy services
A website providing marketers with copywriting services has been set up by former freelance copywriter and UCD graduate Richard Clunan. Wordfruit has over 400 vetted copywriters all from English-speaking countries, with about 60 per cent from the US. The writers are available for freelance, contract and full-time jobs. Marketers and agencies send their job description […]
Smartphone users more mobile
Ireland’s smartphone owners use their mobiles more often and for more reasons than the average mobile owner, a report by Mindshare shows. Up to half of Irish consumers have a smartphone, but not all consumers make use of the smart features. The nationally represented research was conducted by Sponge It and measured the mobile ownership […]
EMS wins Eircom online sales
Eircom.net web portal has appointed Electric Media Sales (EMS) to manage its advertising sales following a competitive pitch. Some 1.5 million people visit the site each month, generating 50 million page impressions. EMS, whose managing director is radio station investor Dermot Hanrahan, handles sales for over 80 web businesses including Irishtimes.com, Entertainment.ie, Ebay.ie, O2, Ticketmaster.ie […]
Course to show power of YouTube
A training course to show companies how best they can use YouTube as a marketing and media tool will be held in Dublin later this month. Tom Johnson, a director and producer with Stopwatch Television, will present the course entitled ‘How to Become a YouTube Hero’ in Griffith College in Dublin on June 23rd. Johnson’s […]
UK tourists to Ireland targeted online
Marlfield House in Gorey, Co Wexford, a popular choice for opera lovers Tourism Ireland in the UK has teamed up with lastminute.com for a campaign highlighting ten ‘not-to-be-missed’ festivals and events taking place this year on the island of Ireland. The ads highlight various tourist attractions like golf in Killarney, eateries in West Cork and […]
