Sky Ireland has a new TV, out of home (OOH), digital and radio campaign in support of its new Now TV online streaming service. Now TV allows viewers to watch live pay TV and on demand shows, box sets, movies and sports, all without a contract. The campaign launched with a 40” TV spot, featuring […]
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New arrivals trend opens up out of home market
PML Group reports a three per cent increase in out of home (OOH) ad spend for the first quarter of the year. The increase follows a seven per cent improvement for the whole of 2016. Growth is said to be coming from across various market categories and advertisers. But an interesting trend emerging is the […]
Cinema group launches wider OOH offering
Cinema sales house Wide Eye Media has announced the formal launch of its digital and out of home (OOH) advertising services. Wide Eye Outdoor (WEO) is a network of over 170 digital screens. It has evolved from providing traditional Cine 6 (6 sheets in cinema foyers), to four networks: cinemas (Cine D); shopping centres (Retail […]
Lyons to become PML Group managing director
Geoff Lyons is set to leave Independent News & Media (INM) where he was commercial director to become managing director at out of home (OOH) specialist PML Group. He was previously group marketing director at Independent Newspapers, overseeing marketing and promotions for the Irish Independent, the Sunday Independent and the Herald. He joined Independent Newspaper as […]
Ulster Banks goes OOH with Apple Pay
Ulster Bank has launched an out of home campaign to launch Apple Pay. The campaign uses creative by In the Company of Huskies with media by Core’s MediaVest and poster specialist PML. The campaign comprises 48 sheets, 96 sheets, Golden Squares, bus shelters and digital panels. The bank’s app was the first to offer TouchID […]
Enright takes on new role at PML Group
In addition to her role as director of Source out of home, Louise Enright has been appointed to head of audit for the PML Group. She will liaise with media agency planners, trading teams, audit companies and PML Group’s own client service teams to manage the entire audit process for the out of home communications group […]
OMA awards to be presented in October
The Outdoor Media Association (OMA) has announced that the 26th Outdoor Advertising Awards will take place later this year on Thursday, October 12, in the Shelbourne Hotel. JNOR director Philip Sherwood says the awards are aimed at honouring excellence in out of home creativity and planning in the Irish market over the past two years. […]
Kinetic gets Coke more mobile with Ad2One
Out of home (OOH) specialist Kinetic has agreed a deal with Ad2One to further integrate Out of Home (OOH) and mobile campaigns. The partnership allows clients to tie-in a mobile display campaign using Near technology with an OOH campaign. Coca-Cola was the first client to sign up to the service with a campaign promoting a mini […]
Exterion rolls out dPods in Connolly
Exterion Media has launched a digital media gallery in Dublin’s Connolly Station. The gallery is the first of its kind in Ireland and offers creative opportunities, including synchronised and sequential transitions across 12 70″ dPods. Connolly is Ireland’s busiest railway station with nearly nine million commuters passing through it on an annual basis. Antoinette O’Callaghan, marketing […]
Tourism Ireland voted UK’s top OOH campaign
The Tourism Ireland ‘Game of Thrones’ (GoT) campaign involving the ‘Doors of Thrones’ work by Publicis London has been chosen as the UK’s top out of home (OOH) campaign for 2016 by Campaign magazine. The agency, which promotes the island of Ireland overseas, has won over 20 major awards, including the grand prix at the Sharks […]
Love Irish Food offers €70k in out of home ads
The Love Irish Food brand development awards run in tandem with Exterion Media offers one lucky group member €70,000 in out of home (OOH) advertising space. Running for its fifth year, the brand will get two weeks’ exposure across Exterion Media’s retail six sheet portfolio, PurchasePoints and across their retail digital network. The campaign includes print […]
Doubts over plans for Dublin Bikes
Dublin city councillors have voted against plans to allow French poster company JCDecaux to erect four new Metropole screens in south Dublin as part of the bike rental scheme first agreed with Dublin City Council (DCC) in 2006. Three of the double-sided screens were planned at Donnybook Road, Shelbourne Road and Pembroke Road, beside the […]
Water Wipes rolls out new DOOH push
Exterion Media is running an interactive digital out of home (DOOH) campaign for baby wipe brand WaterWipes at Dundrum Town Centre. The campaign, a first for OOH in Ireland, uses thermal imaging to demonstrate skin-to-skin contact between parents and their babies. Exterion created a template to support Water Wipes’ ‘Pure Love’ campaign, with uploaded photos taken […]
