In addition to her role as director of Source out of home, Louise Enright has been appointed to head of audit for the PML Group. She will liaise with media agency planners, trading teams, audit companies and PML Group’s own client service teams to manage the entire audit process for the out of home communications group […]
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OMA awards to be presented in October
The Outdoor Media Association (OMA) has announced that the 26th Outdoor Advertising Awards will take place later this year on Thursday, October 12, in the Shelbourne Hotel. JNOR director Philip Sherwood says the awards are aimed at honouring excellence in out of home creativity and planning in the Irish market over the past two years. […]
Kinetic gets Coke more mobile with Ad2One
Out of home (OOH) specialist Kinetic has agreed a deal with Ad2One to further integrate Out of Home (OOH) and mobile campaigns. The partnership allows clients to tie-in a mobile display campaign using Near technology with an OOH campaign. Coca-Cola was the first client to sign up to the service with a campaign promoting a mini […]
Exterion rolls out dPods in Connolly
Exterion Media has launched a digital media gallery in Dublin’s Connolly Station. The gallery is the first of its kind in Ireland and offers creative opportunities, including synchronised and sequential transitions across 12 70″ dPods. Connolly is Ireland’s busiest railway station with nearly nine million commuters passing through it on an annual basis. Antoinette O’Callaghan, marketing […]
Tourism Ireland voted UK’s top OOH campaign
The Tourism Ireland ‘Game of Thrones’ (GoT) campaign involving the ‘Doors of Thrones’ work by Publicis London has been chosen as the UK’s top out of home (OOH) campaign for 2016 by Campaign magazine. The agency, which promotes the island of Ireland overseas, has won over 20 major awards, including the grand prix at the Sharks […]
Love Irish Food offers €70k in out of home ads
The Love Irish Food brand development awards run in tandem with Exterion Media offers one lucky group member €70,000 in out of home (OOH) advertising space. Running for its fifth year, the brand will get two weeks’ exposure across Exterion Media’s retail six sheet portfolio, PurchasePoints and across their retail digital network. The campaign includes print […]
Doubts over plans for Dublin Bikes
Dublin city councillors have voted against plans to allow French poster company JCDecaux to erect four new Metropole screens in south Dublin as part of the bike rental scheme first agreed with Dublin City Council (DCC) in 2006. Three of the double-sided screens were planned at Donnybook Road, Shelbourne Road and Pembroke Road, beside the […]
Water Wipes rolls out new DOOH push
Exterion Media is running an interactive digital out of home (DOOH) campaign for baby wipe brand WaterWipes at Dundrum Town Centre. The campaign, a first for OOH in Ireland, uses thermal imaging to demonstrate skin-to-skin contact between parents and their babies. Exterion created a template to support Water Wipes’ ‘Pure Love’ campaign, with uploaded photos taken […]
Kearneys front NDC fitness and exercise push
Powered by Dairy is a new engagement-driven campaign to be launched by the National Dairy Council in early August. It uses mainly out of home (OOH) and digital media to draw consumers in to behind-the-scenes film footage of NDC ambassadors rugby players Rob and Dave Kearney trying their hand at new and different types of […]
AdGrad uses OOH to promote pitches
The AdGrad class of 2016 from DIT Aungier Street worked with PML Group and JCDecaux in promoting this year’s industry pitches using a Metropanel 6 Sheet designed by the students themselves located just outside the college. The pitches take place in DIT college at 5pm next Thursday. The class of 24 have been split into two […]
Germany most fancied to win Euros
Germany are set to regain the European Championship football trophy in France this summer. At least, that’s the verdict of the Dublin public, research by Ipsos MRBI for out of home (OOH) specialist PML Group indicates. The survey involved interviews with 300 Dublin respondents, aged from 16 to 54. Four in five of the sample were […]
Meteor’s Christmas Unlimited top OOH
Meteor’s Christmas Unlimited out of home (OOH) campaign created by Rothco and Vizeum has won the grand prix in PML’s annual Poster Impact awards. The awards recognise the best recalled and designed campaigns of 2015, as chosen by the Dublin public. With research by Ipsos MRBI, the awards measures the effectiveness of over 1,300 campaigns […]
Diageo top OOH advertiser in 2015
PML Group’s annual out of home (OOH) market review for 2015 shows that the sector grew by six per cent last year, following a similar level of growth in 2014. Ireland’s leading outdoor advertising specialist attributes the upward pattern to the ‘always on’ nature of the medium, improvements in the quality of the advertising plant, […]
