When devising the new out of home (OOH) campaign for the launch of Nurofen Long Lasting, the idea emerged that longer pain relief requires a longer poster. So the brand organised a takeover of the 240 sheets in Ranelagh and Terenure. Comprising five 48 sheets the 30-metre-wide displays involved a special extended build showing capsules’ […]
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Paddy Power run fun ads for festival
A Twitter-enabled bus shelter dispenser is at the centre of a new out of home (OOH) campaign on Dublin streets celebrating to celebrate the Paddy Power Comedy Festival. The festival kicks off next Thursday July 21 for four nights in Iveagh Gardens with some of the top names in Irish comedy on the bill, including […]
Three companies vie for CIÉ contract
The three main contractors in Ireland’s out of home advertising market will compete for the estimated €45 million CIÉ commuter network estate currently handled by Global. The company, which up to last year traded as Exterion Media, has managed the contract since 2014, including a two-year extension option which came into effect four years ago. […]
Sun ads shine a light on using time
News Ireland has rolled out a new multi-channel nationwide campaign for The Irish Sun daily tabloid newspaper. News Corp says thesun.ie saw “significant growth” over the past 12 months, with monthly users increasing by 19 per cent from April last year to the end of April 2022. Over the same period, page views are said […]
PML Group rolls out Impact Awards winners
Personalities, summer vibes, sustainability and event-based marketing were common themes among the ten winning out of home (OOH) campaigns in this year’s PML Group Impact Awards. The awards are selected from more than 800 OOH campaigns with research by Ipsos MRBI. The list of winners feature in full exclusively in the March issue of Marketing.ie. […]
Disney+ Amplifies message for Turning Red
Disney+ has broken new ground in out of home (OOH) advertising in Ireland with the launch of its new movie, Turning Red. In a media first, the streaming service has teamed up with Mediaworks and PML Group’s Source division to become the first campaign to use Amplify, Global’s new digital platform across its large format […]
More Dubs eating less meat, PML study shows
A new study shows that 14 per cent of Dubliners chose to go meat-free in their diet in January. The PML Group survey conducted by Ipsos MRBI indicates that for 61 per cent of that group it was the first time they had done so. The 14 per cent rate remained consistent across genders, social […]
Global rolls out Amplify 3D ads
Global have launched their Amplify brand across their large-format digital network in Ireland. Amplify is the company’s new platform for 3D digital outdoor (DOOH) content. The business commissioned sample ads and developed content guidelines to show advertisers and agencies how 3D can be delivered on their Transvision and dX networks. Colin Leahy, managing director, Global […]
Exterion Media rebrands as Global
Global, the media and entertainment group, has formally rebranded Exterion Media in Ireland and Northern Ireland as Global in line with other international markets. Exterion Media was acquired by Global in 2018, making it one of the largest out of home (OOH) advertising companies in Europe. The business previously traded in Ireland as CBS Outdoor. […]
An Post looks to Liveposter to deliver
An Post is using PML Group’s Liveposter platform across various networks to promote its Flex Credit Card from An Post Money. The digital out of home (DOOH) campaign promotes a more relevant message using day of week and time of day copy throughout cycle 23, with specific copy also scheduled around a sports event being […]
Action24 alarms Dublin commuters
Action24 has launched its first ever out of home (OOH) campaign to promote its smart alarm systems. The campaign uses Dublin Bus Supersides to increase awareness and reach across the capital. The creative features a strong call to action message encouraging consumers to get a quote for the alarm system. It also features the Smart […]
PML say consumers plan to change providers
More than one in five Dublin households intend to change broadband and energy providers over the next six months, new research by Ipsos MRBI for PML Group indicates. The Big Switch study was conducted among 300 16–54-year-olds in the capital. It suggests that as we emerge from the pandemic consumers want to shop around for […]
Samsung turns to DOOH for new watch
Samsung is using out of home to launch its Galaxy Watch4 series in Ireland. The tech giant has engaged PML Group’s Liveposter platform to integrate Google distance data into a DOOH campaign to create dynamic content and scheduling across multiple formats, including digital Golden Squares, digital bridges, Digipoles, DX screens, mall dPods and Adshel Live. […]
