Poster Impact, the out the home campaign evaluation tool launched by PML Group in 1996, has hit two major milestones – 25 years of service and surpassing 20,000 campaigns measured. Recall and creative rating have always been to the fore, but as Poster Impact methodology moved from face-to-face interviews to online surveys in 2007, the […]
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Rockshore Hard Seltzer rolls out on outdoor
Diageo have added Rockshore Hard Seltzer to the portfolio which already includes Rockshore Lager, Rockshore Light and Rockshore Apple Cider. The new drink features sparkling water with alcohol and watermelon, raspberry and lime natural fruit flavours. The 330ml cans contain 83 calories for raspberry and lime flavours and 86 calories for watermelon. The launch is […]
Retail spends big on outdoor, PML reports
The retail sector was by far the biggest spending category on out of home (OOH) in the first half of 2021, a report by PML Group shows. The Posterwatch figures show that the sector accounted for 18 per cent of OOH display value across the first 13 cycles – December 28 2020 to June 27 […]
DOOH’s prospects looking good
New research from Alfi reveals 95 per cent of advertising executives expect digital out of home (DOOH) advertising to grow over the next two years, with 51 per cent anticipating major expansion. At the end of 2020, the DOOH market was thought to be worth $41.06 billion. By 2026, 65 per cent of advertising executives […]
Exterion Media and CIE to track Influencers
In a media first for the Irish market, Exterion Media and CIÉ have launched Digital Influencers, LED digital bridge network. The digital screens, located on the Iarnród Éireann railway bridges at Pearse Street, Amiens Street, Drumcondra and North Strand, are being heralded by the advertising industry as a game changer in out of home (OOH) […]
Dubliners keen to be outdoors again, PML reports
The vast majority of Dubliners are keen to get back to various social, leisure and retail activities in the summer ahead. A new research study from PML Group and Ipsos MRBI, called Stepping Out, shows that dining out, outdoor entertainment, pub visits and attending sporting events are high on the agenda of things to do […]
Vodafone show can-do approach on outdoor
Vodafone has unveiled ‘Together We Can’ as its new global brand positioning celebrating what people can achieve when combined with tech on classic and digital billboards. The company is positioning beyond mobile telephony as a broader tech business. Planned by Carat and PML, the OOH covers 48 sheets, 96 sheets, Digipoles and a mega 240 […]
Nestlé’s KitKat roll out recycled posters
Nestlé Ireland has become the first advertiser in the Irish market to use 100 per cent recycled paper for an out of home advertising campaign. The Swiss confectioner and PML Group have combined to improve sustainability and have a break from tradition in out of home ads for the launch of KitKat Zebra, using green […]
PML Group announces Poster Impact winners
The winner of this year’s Poster Impact awards have been announced by PML Group following a research study commissioned by the specialist and involving interviews by Ipsos MRBI of 6,000 Irish consumers. They were asked to comment on 800 campaigns from last year. The effectiveness scores are based on consumers campaign recall and creative ratings. […]
Exterion Media study points to bus ad power
A new study published by Exterion Media aims to show the effectiveness of bus advertising in generating consumer response. ‘Thinking Outside the Bus’ is a initiative between Exterion Media in the Republic and up North. It used the links between offline and online to indicate the continuing effectiveness of T-Sides, SuperSides and Sightlines (Lower Rears). […]
Now TV Dublin Bikes adds electric power
Dublin City Council, JCDecaux and the National Transport Authority (NTA) have announced that Sky’s Now TV Dublin Bikes scheme will be upgraded with half of the fleet of 1,600 moving to hybrid electric bikes from the end of March when the first batch of the e-bikes will roll out. The hybrid electric option means people […]
Carlsberg zero alcohol an out of home ads hero
New research on the zero-alcohol drinks market found that 38 per cent of Dublin alcohol drinkers aged 18-54 took part in so called Dry January. The Ipsos MRBI ‘Focus on Zero’ survey of 300 respondents for PML Group investigated opinions and perceptions associated with zero-alcohol brands including taste, consumption and relationships to parent alcohol brands. […]
Lidl supports ladies GAA with new push
German discounter Lidl has launched a new campaign created by BBDO Dublin to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA). Launched across TV, OOH and multiple digital channels, ‘Level The Playing Field’ aims to acknowledge the generations of players who have battled for equality and act as a rallying cry for all […]
