PML Group has published analysis of aggregated research results of more than 400 OOH campaigns that have been active during some form of restriction associated with the pandemic since March 2020. Across all key metrics, including recall, relevance, understanding and call to action, campaigns have performed better in 2020 than in the same period 2019. […]
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Bonfire’s Alone ads enlighten consumers
The team at Bonfire have produced a multi-media campaign for Alone aimed at galvanising the charity’s supporters, volunteers and older people. Alone’s response to the pandemic has been widely praised and recognised as being to the forefront in helping older people through the crisis. But as a result they have barely had a chance to […]
Sport Ireland urges over 45s to exercise
Sport Ireland’s Your Personal Best Month runs throughout November and is aimed at getting men over 45 more physically active. The project urges men to stop making excuses and to engage in 30 minutes of moderate physical activity five days a week. The campaign is supported by Cycling Ireland, Athletics Ireland, Get Ireland Walking and […]
McVitie’s go with VIB treatments on posters
Pladis-owned McVitie’s has launched a new campaign, using traditional and digital out of home, to unveil its new luxury digestive biscuits called VIBs. The ads are hosted on a A-list combination of formats consisting of 48 sheets, 6 sheets in retail and roadside environments and digital screens in both retail and commuter locations. The ads […]
Virgin hits out at RTÉ policies in letter to DG
Virgin Media Television’s director of content has strongly criticised RTÉ policies in the Irish television market. In a letter sent to RTÉ director general, Dee Forbes, Bill Malone accused her organisation of behaving aggressively and undermining competition in the market by using its public funding to outbid it for staff, sports rights and programming. Malone […]
Just Eat delivers new message with OOH ads
Just Eat online food ordering and delivery service has launched a new out of home (OOH) campaign. It follows the company’s recent refresh, which sees the brand further align with the identity of its new global group, Just Eat Takeaway.com. Prompting consumers to order using an online app, the new ads feature international entertainer Snoop […]
Tipperary takes new twist on eco-friendly pack
With growing concern on the use of single use plastic, Tipperary Water is on an eco-friendly journey, launching an alternative to the traditional plastic drinks bottle. The brand unveiled its new eco-friendly carton in an out of home (OOH) campaign to raise awareness of the new plant-based carton and communicate the company’s move to a […]
Diageo lights up summer with Rockshore OOH
Diageo’s Rockshore brand has expanded further with the introduction of Rockshore Light joining the cider and lager product lines. Employing PML Group’s Liveposter platform, the current campaign offers the brand a chance to promote both variants in rotation and when most relevant. Rockshore Light is on display throughout cycle 16 up to Sunday, August 9. […]
Most Dubliners to shop in-store, PML reports
Research by PML Group shows that more than three quarters of Dubliners intend to carry out the bulk of their grocery shopping in-store over the next six months. At a topline level, 76 per cent of respondents said they intend to shop primarily in-store in the short to medium term, with 11 per cent going […]
Exterion study shows outdoor ads hold up
The number of consumers exposed to out of home (OOH) ads is in line with industry norms, the latest Exterion Media WorkShopPlay survey shows. Despite the current circumstances relating to the Covid-19 pandemic, OOH advertising is delivering high levels of audiences with 83 per cent of those surveyed noticing an ad in the past week. […]
McDonald’s OOH ads welcome customers back
With most of its drive thru outlets now open, McDonald’s is welcoming customers back using out of home (OOH) ads created by Leo Burnett, Mediaworks and Source OOH. Leading with its iconic products, the world’s most famous fast food chain amusingly taps into customer behaviour with ‘Gherkin or Gherkout is Back’ and ‘Fry Pinching is […]
SuperValu turns to OOH to promote price cuts
Musgrave’s SuperValu has launched a new out of home (OOH) campaign to promote current price cuts on produce in its stores. Detailing a selection of savings, the campaign highlights the savings to be made on a range of SuperValu’s own brand produce with bold accents on its price pointing. The creative was produced by Innerworkings. […]
Cadbury returns outdoors to pitch sweet ideas
The return of topflight football in England has seen Premier League sponsors Mondelez celebrate with the launch of a new Cadbury OOH campaign. The ads focus on the brand range and its links with the Premier League, with various product lines alongside a ‘Football’s Back!’ tagline. A confetti background adds to the celebratory message broadcast […]
