Research by PML Group shows that more than three quarters of Dubliners intend to carry out the bulk of their grocery shopping in-store over the next six months. At a topline level, 76 per cent of respondents said they intend to shop primarily in-store in the short to medium term, with 11 per cent going […]
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Exterion study shows outdoor ads hold up
The number of consumers exposed to out of home (OOH) ads is in line with industry norms, the latest Exterion Media WorkShopPlay survey shows. Despite the current circumstances relating to the Covid-19 pandemic, OOH advertising is delivering high levels of audiences with 83 per cent of those surveyed noticing an ad in the past week. […]
McDonald’s OOH ads welcome customers back
With most of its drive thru outlets now open, McDonald’s is welcoming customers back using out of home (OOH) ads created by Leo Burnett, Mediaworks and Source OOH. Leading with its iconic products, the world’s most famous fast food chain amusingly taps into customer behaviour with ‘Gherkin or Gherkout is Back’ and ‘Fry Pinching is […]
SuperValu turns to OOH to promote price cuts
Musgrave’s SuperValu has launched a new out of home (OOH) campaign to promote current price cuts on produce in its stores. Detailing a selection of savings, the campaign highlights the savings to be made on a range of SuperValu’s own brand produce with bold accents on its price pointing. The creative was produced by Innerworkings. […]
Cadbury returns outdoors to pitch sweet ideas
The return of topflight football in England has seen Premier League sponsors Mondelez celebrate with the launch of a new Cadbury OOH campaign. The ads focus on the brand range and its links with the Premier League, with various product lines alongside a ‘Football’s Back!’ tagline. A confetti background adds to the celebratory message broadcast […]
eFlow goes with director’s cut
The latest film-inspired eFlow out of home (OOH) campaign has premiered advising toll users to avoid unnecessary penalties. The Dublin campaign coincides with phase two of Ireland’s roadmap with travel extended to anywhere within county or up to 20km from home, the opening of retail outlets and the resumption of normal service by CIE. The campaign […]
Safefood gets fired up with DOOH barbeque ads
Safefood is gearing up for the surge in barbeques over the June bank holiday weekend with a dynamically triggered digital out of home (DOOH) campaign on display this weekend. Promoting food safety awareness and highlighting the dangers of undercooked burgers, the campaign incorporates a temperature trigger via PML Group’s Liveposter platform. The trigger variable prompts […]
Lottery turns to out of home to salute winners
The National Lottery is using digital out of home (DOOH) formats to celebrate past winners of Lotto jackpots. The campaign runs on formats including Tesco Live, Digitower and Applegreen digital nationwide. It calls out Castlebar as Ireland’s luckiest town for lotto winners and marks ‘winiversaries’ of specific stores and locations where customers won big. The […]
PML Group plans for greater OOH ads
PML Group marketing director Colum Harmon reports on the implications of the Covid-19 pandemic for out of home (OOH) in Ireland, both short term and further into the future Committing thoughts to paper at this time is no doubt a dubious endeavour but as this ever-evolving crisis plays out, it strikes me that at least […]
Outdoor backs RTÉ’s Shine Your Light initiative
Ireland’s out of home (OOH) advertisers are joining forces to promote #ShineYourLight. Organised by PML Group, the OOH campaign will see digital screens across the country broadcast a special supporting message on Friday and Saturday in the lead-up to and during the event at 9pm this Saturday with a simultaneous nationwide takeover of screens. The […]
JCDecaux thanks frontline workers
As Ireland comes to grips with current travel, social and work restrictions due to the Covid-19 pandemic, JCDecaux Ireland’s digital out of home (DOOH) network is currently showcasing messages of gratitude to Ireland’s healthcare workers, retailers and postal and delivery workers with various sites hosting the ads as a way of saying ‘thank you’. Pat […]
Disney+ gets launch ads out on posters
Disney’s long-awaited streaming service has arrived in Ireland. Building hype pre and post launch, out of home sites were awash with Disney+ messaging with a combination of traditional and digital formats hosting the campaign. The new platform has over 500 films and thousands of TV series from Disney, Pixar, Marvel, Star Wars and National Geographic. […]
Core predicts outdoor spend of almost €95m
Core is forecasting that the value of out of home (OOH) advertising spend in the Republic in 2020 will amount to €94.4 million, an increase of 4.1 per cent on last year’s €90.7m total. The company’s Outlook industry analysis report says digital OOH continues to drive demand and accounted for about 26 per cent of […]
