Taxi app operator FreeNow is helping consumers beat the January blues after launching a competition for its users this month with four holidays each worth €5,000 up for grabs. To promote the giveaway, FreeNow revealed an all dancing out of home (OOH) 48 sheet special on Dublin’s Macken Street as part of its overall marketing […]
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JCDecaux partners with four charities for 20/21
JCDecaux will work with four charity partners in 2020 and 2021 – Alone, Barnardos, Fairtrade and Fighting Blindness. In recent years, JCDecaux has partnered with various charities for two-year terms, providing each with access to their out of home (OOH) formats to raise awareness of the issues they face and encourage the public to support […]
Electronics top Black Friday list
The Black Friday shopping craze has been embraced by Irish consumers with many saying they are on the lookout for the best deals on offer, particularly electronic goods and fashion. Research by PML Group points to the shopping intentions of Dubliners on Black Friday. The study found that 40 per cent of Dublin adults will shop […]
Alcohol ad restrictions take hold this week
The restrictions introduced by Minister for Health Simon Harris on alcohol advertising will take effect from this Wednesday. Posters within 200 metres of a school, creche or a local authority playgrounds will be banned. So too will ads on buses, trains at bus stops and train stations. The new ban also extends to cinema ads […]
City youths big into non-alcoholic brews
Over 28 per cent of Irish urbanites buy non-alcoholic beer at least once per month, a WorkShopPlay online consumer survey by Exterion Media shows. Several factors are influencing decisions to go alcohol free; socialising and driving top the list on 48 per cent, with driving the next day coming in second along with 18-34 year […]
NDC goes outdoor with new dairy ads
The National Dairy Council (NDC) has launched a new out of home billboard campaign saluting Irish dairy farmers and their grass-fed Irish cows working together to sustainably produce quality milk and dairy products. The campaign highlights Ireland’s green countryside is such a valued asset and provides us with a unique grass-based farming system. The expertise […]
JCDecaux’s Joanne Grant saluted by France
JCDecaux Ireland managing director Joanne Grant has been named Chevalier de l’Ordre National du Mérite by the French ambassador to Ireland Stéphane Crouzat at the French residence in Dublin. The award recognises Grant’s contribution to developing relationships between the two countries and in particular for assisting the embassy and French companies and citizens through her […]
Frank and Honest opts for eco ads
Musgrave’s coffee brand Frank and Honest has launched a new out of home and cinema ad campaign focused on sustainability. The brand message homes on how Frank and Honest coffee is sourced from Rainforest Alliance certified farms that benefit forests, communities and wildlife. Rather than fly off to South America, they relied on Irish imagery. […]
EBS lines out its own rugby stars
EBS has a sequel to its ‘Look a Little Further’ mortgage masters out of home campaign created by BBDO Dublin. The new campaign just happens to coincide with a certain sports tournament taking place 6,000 miles away in Japan. The ads shine a light on some of the star players on the EBS Mortgage Master […]
Fulfil raises bar with new campaign
Irish protein bar Fulfil is running a new out of home campaign with an added twist. The snack brand, which won investment from US confectioner Hershey, is stacking brownie points with a customised billboard to make an impression. The 48 sheet, located in busy Donnybrook village, features a 3D version of the new Fulfil chocolate […]
Zurich pension ads react to autumn weather
Zurich has a new digital out of home (DOOH) campaign with dynamic capabilities to expand its ‘Be Future Ready’ offer. Weather and temperature triggers were integrated into PML Group’s Liveposter platform with copy for different weather conditions. The copy changes when the temperature rises above 15 degrees, below 10 degrees or whether it is sunny […]
JCDecaux’s Digishelters at play in Dublin
Out of home contractor JCDecaux have begun the roll out of a network of 60 digital bus shelter screens across Dublin. Digishelters will replace existing National Transport Authority (NTA) bus shelters on routes in and out of the city with new units comprising 86-inch digital screens which will broadcast pictures in 4K, ultra HD. Digishelters […]
McGargles OOH ads bang on about awards
Irish craft beer producer Rye River Brewing Company (RRBC), which brews beers under the flagship brand McGargles, as well as supplying international and private label craft beers, The Crafty Brewing Company, Solas and Grafters, has become what they claims to be the first independent Irish craft beer brewery to launch an above the line campaign. […]
