Zurich has a new digital out of home (DOOH) campaign with dynamic capabilities to expand its ‘Be Future Ready’ offer. Weather and temperature triggers were integrated into PML Group’s Liveposter platform with copy for different weather conditions. The copy changes when the temperature rises above 15 degrees, below 10 degrees or whether it is sunny […]
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JCDecaux’s Digishelters at play in Dublin
Out of home contractor JCDecaux have begun the roll out of a network of 60 digital bus shelter screens across Dublin. Digishelters will replace existing National Transport Authority (NTA) bus shelters on routes in and out of the city with new units comprising 86-inch digital screens which will broadcast pictures in 4K, ultra HD. Digishelters […]
McGargles OOH ads bang on about awards
Irish craft beer producer Rye River Brewing Company (RRBC), which brews beers under the flagship brand McGargles, as well as supplying international and private label craft beers, The Crafty Brewing Company, Solas and Grafters, has become what they claims to be the first independent Irish craft beer brewery to launch an above the line campaign. […]
EBS posters take aim at ‘Begin’ ads
The mortgage department at EBS has launched a new out of home (OOH) campaign directly meeting Bank of Ireland’s call to ‘Begin’ head-on with a wink, asking those those thinking of entering the mortgage market to consider their options before they begin and ‘Look a Little Further’ with EBS. The ads will run for the […]
Harrison replaces Dilleen at Kinetic
Out of home agency Kinetic Ireland has appointed Michelle Harrison as communications manager following the departure of Grainne Dilleen. Harrison will work with the marketing team, compiling key content and taking responsibility for the production of internal and external communications. Her work will also involve building and maintaining social media and online channels. She joins […]
Guinness taps into Irish summertime
Guinness has launched its summer OOH campaign ‘Guinness Time’ and it includes Dynamic scheduling to leverage the ever-changing Irish summer weather. The message, served by PML Group’s Dynamic platform, is based on weather conditions with ‘It’s Hot. We’re Cold. Guinness Time.’ displaying when the temperature reaches or surpasses 18 degrees. Should it rain, the creative […]
Cosc’s new ads highlight sexual violence
An interactive digital out of home (DOOH) campaign from Cosc – The National Office for the Prevention of Domestic, Sexual and Gender-based Violence – is highlighting the prevalence of excuses used by Irish people for sexual harassment and sexual violence. ‘No Excuses’ uses a real-time social media feed to post comments from Twitter over the […]
Paddy Power pokes fun at Eurovision
Paddy Power is running a light-hearted out of home (OOH) campaign in the run-up to this weekend’s Eurovision in Israel. Working alongside OMD Ireland, Kinetic and Micromedia’s experiential division, Beyond, the Flash OOH campaign involves a pop up shop on Dublin’s Camden Street decorated with bespoke banners with music impresario Louis Walsh. The ad calls […]
Adbarrier opens up car parks for Its4women.ie
Online insurance brand its4women.ie and its agency BConnected Media have teamed up with Adbarrier out of home to launch the first in-carpark display targeting female motorists. The €300,000 campaign will run in major car parks across Dublin, Limerick, Kildare, Wexford, Kilkenny, Sligo, Galway, Westmeath and Cork until the end of 2019. Its4Women provides car, travel and […]
VHI looks to DOOH in run-up to mini marathon
It’s time to dust off the runners and round up all volunteers ahead of one of the biggest dates in Ireland’s summer calendar, the VHI Women’s Mini Marathon. As preparations continue, VHI has launched a Dynamic digital out of home (DOOH) campaign encouraging women in Ireland to sign up for the event now in its […]
McDonald’s again game for Monopoly on OOH
The Monopoly promotion is back at McDonald’s. 2019 marks the promotion’s fourth year and this time the fast food restaurant chain is offering customers over two million prizes, including €10,000 cash prizes, €5,000 cash prizes, holiday vouchers, game consoles and food and drink prizes. Changes to the promotion include the removal of a ‘go large’ […]
BoyleSports runs Cheltenham ads
BoyleSports has been Cheltenham ready this week by building anticipation for the iconic festival with a series of digital out of home (DOOH) introducing countdown triggers. With 28 races across the four-day festival, the bookmaker creates a call to action with triggers counting down each race and content showcasing the name and time of the race. […]
Exterion rolls out first 32 Pulse hubs in Belfast
Exterion Media’s partnership with Pulse Smart Hub has launched with a network of 32 digital out of home (DOOH) screens located across Belfast city centre. The slimline Pulse Smart Hubs include free wi-fi, free local and national calls, mobile phone charging, visitor way-finders and various well-being improvements including life-saving defibrillators. The new DOOH network made its […]
