JCDecaux will work with four charity partners in 2020 and 2021 – Alone, Barnardos, Fairtrade and Fighting Blindness. In recent years, JCDecaux has partnered with various charities for two-year terms, providing each with access to their out of home (OOH) formats to raise awareness of the issues they face and encourage the public to support them.
The rate card value of the OOH exposure is said by JCDecaux to be around €2 million.
Alone will use the space to highlight issues affecting older people and help recruit volunteers. Barnardos want to educate people about the impact of trauma and childhood adversity and to let them know about their work with vulnerable children and families. Fairtrade aims to maximise sales of their products and support farmers and workers in developing countries.
Fighting Blindness will be building awareness of their work in trying to cure blindness and support those with sight loss along with fundraising for research. Tony O’Flanagan, marketing director, JCDecaux, said working with charities over two years allows them to inform the public of the vital work they do and how they can help promote the cause.