Spectacular images of Ireland’s western and northern coastlines will be beamed into the homes of an estimated two million people across Britain when a new series fronted by Line of Duty star Adrian Dunbar starts on Channel 5 this evening. The two-part series follows the Enniskillen actor on his travels, reconnecting with the landscape and […]
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Bank of Ireland most noted on digital front
Bank of Ireland has been named as the top company in Bearing Point’s ‘Digital Leader’s in Ireland 2021’ report, which examined the digital maturity of 390 companies across seven European countries. The report, which includes 53 Irish companies, assessed business digital maturity across digital marketing, digital marketing experience, e–commerce and e-CRM. Seven different business sectors […]
Reach passes 100m views for first time
The publisher behind the Irish Mirror and the recently acquired Irish Daily Star newspapers has reached a milestone in its customer value strategy (CVS) roll out, registering five million customers across its news sites, newsletters and other websites and products. The CVS builds on the company’s audience across the UK and Ireland in January. Reach’s […]
Sharp, Ritson and Saller to address DMX in March
Three of the biggest names in international marketing will speak at this year’s DMX Dublin conference next month. The Marketing Institute has signed up Byron Sharp, director of the Ehrenberg-Bass Institute and author of How Brands Grow; Mark Ritson (pictured), brand consultant and marketing professor and Syl Saller, former Diageo global CMO. Other speakers will be confirmed […]
Women’s sport on track to make handsome gains
While the number of sporting events slowed during 2020, the potential for growth ultimately did not. In its predictions for 2021, Deloitte says that the increased monetisation of women’s sports will continue its upward trajectory by generating substantial TV audiences, delivering value to sponsors and drawing fans to watch games and events live and televised. […]
TG4 hired UK agency Red Bee Creative for idents
Irish language television station TG4 awarded a contract for a suite of new idents to London agency Red Bee Creative (RBC), designed to unite brand visuals across all devices and platforms. TG4 has always used a strong identity across its platforms acting as the visual representation of the channel’s ‘Súil Eile’ slogan rolled out by […]
Fanning talks about brands to IAPI members
Former McConnells Advertising boss John Fanning will speak about the power of brands in an interview with Boys + Girls founder and chief strategy officer Margaret Gilsenan hosted by the Institute of Advertising Practitioners in Ireland (IAPI). The interview at 11am next Tuesday (February 2) will focus on Fanning’s argument for branding still being a […]
IAPI updates pitch guidelines for advertisers
Following discussions between marketers, agency members of the Institute of Advertising Practitioners in Ireland (IAPI) and pitch consultants, IAPI has updated its pitch guidelines, in the knowledge that selecting and appointing an agency is a time-intensive and expensive process for marketers and agencies alike. The new guidelines are supported by the Advertisers Association of Ireland […]
Teneo sports index again puts Katie Taylor tops
Bray boxer Katie Taylor has again emerged as Ireland’s most admired sports star with her exploits in the ring being voted the country’s greatest sporting achievement and most memorable sporting moment from last year, the Teneo Sport & Sponsorship Index (TSSI) for 2020 indicates. Taylor retained the WBC, IBF and WBO lightweight belts last year. […]
Vodafone to kick off rugby tournament on Virgin
Vodafone kicks off its second year sponsorship of the Guinness Six Nations on Virgin Media Television (VMTV) with games starting on Saturday, February 6. The sponsorship deal, brokered by Carat, will see Vodafone take a frontline position with rugby themed stings and branded promos. The deal also includes digital sponsorship across Virgin Media Player. Gerry […]
Marketing Institute makes call for AIM entries
2020 was an extraordinary year. One of navigating that which could not be planned for, understanding the need to be quiet when normally we would roar and creating new pathways to drive better commercial and wider economic outcomes. The Marketing Institute is now calling for entries to its 2021 AIM marketing awards, with the launch […]
Chocolate fans urged to create sweet solution
Tony’s Chocolonely has launched four limited edition lookalike chocolate bars to raise awareness of the fact that 20 years after the chocolate industry vowed to eradicate illegal child labour, it is still widespread. All chocolate fans are asked to support the need for human rights laws holding companies legally accountable for modern slavery and illegal […]
Gordon to address Marketing Institute breakfast
Former C&C and Glanbia marketer Colin Gordon is the first speaker in a new series of Marketing Institute breakfast talks that start this week. Gordon has written a book called Marketing is in Trouble, in which he highlights how the problems came about and the 10 steps that need to be adopted if industry practitioners […]
