In a media first for the Irish market, Exterion Media and CIÉ have launched Digital Influencers, LED digital bridge network. The digital screens, located on the Iarnród Éireann railway bridges at Pearse Street, Amiens Street, Drumcondra and North Strand, are being heralded by the advertising industry as a game changer in out of home (OOH) […]
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IAPI launches adland’s D&I policy
Women make 61 per cent of all buying decisions and one in six Gen-Zers identify as “queer”, Creative Equals founder Ali Hanan said at the Institute of Advertising Practitioners in Ireland (IAPI) launch of its diversity and inclusion (D&I) policy. In identifying the makers as against the receivers of commercial creative work, seven per cent […]
Today FM presents speed dating ads
Today FM has a new ad campaign and tagline running across TV, large format out of home (OOH), broadcast VOD, contextual digital and the radio station’s social media channels in June and July, with further activity later in the year. The ads, created by Publicis, feature presenters Ian Dempsey (pictured), Mairead Ronan, Dermot & Dave […]
MediaCom rolls out latest Gum Litter campaign
Group M agency MediaCom has joined forces with the Gum Litter Taskforce to help push awareness of the ‘Bin Your Gum When You’re Done’ campaign. The campaign aims to urge behavioural change by showing the best ways of disposing of chewing gum. The taskforce is a joint effort between representatives of the chewing gum industry […]
AAI joins WFA global D&I census
The Association of Advertisers in Ireland (AAI), the group which promotes advertiser interests, has announced that Ireland has been chosen to take part in the world’s first-ever global census of the marketing and advertising industry. The census by the World Federation of Advertisers (WFA) is an effort to provide hard data on the people working […]
Boys+Girls signs up to By the Network
Creative agency Boys + Girls which sets out to create campaign which entertain consumers has joined the global By the Network group as the exclusive partner in Ireland. By The Network was founded by former Grey global creative chairman Per Pedersen, who has won over 500 major awards, including most recently the multi grand prix […]
Barry Keoghan stars in new Guinness ads
Hollywood actor Barry Keoghan has been hired by Diageo to support its continuing Guinness Raising the Bar initiative. The new ‘Every Moment Counts’ ads highlight safe socialising as pubs start to reopen with the easing of Covid-19 restrictions. The campaign is run in tandem with the LVA, VFI and Hospitality Ulster as a reminder for […]
MII’s new plan to target boardrooms
The Marketing Institute (MII), the professional body for Ireland’s marketing practitioners, has unveiled a new corporate strategy aimed at driving economic growth, helping business leaders achieve better business performance and positioning Ireland as a global hub for marketing expertise through a partnership with Berkeley Global, University of California. The Global Marketing Leadership Programme will be […]
BBDO hires Eliezer for planning role
BBDO Dublin has appointed Brazil native Adriano Eliezer as its new planning director to work alongside head of strategy Sarah Hughes. He was previously global strategy director with BBDO in Germany. His client portfolio includes Honda, Nissan, Adidas, Citibank and P&G. His industry awards include an Effie and Cannes Young Lions for best strategist. Eliezer […]
Omniplex confirm cinema re-openings
Omniplex Cinemas have announced a phased re-opening plan, starting with nine of its cinemas from next Monday, June 7. The cinemas are in Arklow, Cork, Dundalk, Galway, Limerick, Rathmines, Sligo, Tralee and Wexford. On June 11, the company will open six more cinemas, in Carlow, Balbriggan, Drogheda, Monaghan, Roscommon and Waterford. On June 18, cinemagoers […]
Nolan gets global innovation role at Accenture
Graham Nolan has been appointed as global innovation director by Accenture, the business group which owns Rothco. He was business director at design agency Fjord for the past four years. Prior to that, he spent five years as head of strategy at CKSK and worked in client service roles at Cawley Nea, TBWA and Pulse. […]
Lidl again tops BrandShout poll
German discounter Lidl has again come out on top in the latest survey of Ireland’s most recalled advertised brands in the May poll for Marketing.ie. Lidl’s main rival, Aldi, held on to second spot and the HSE Covid-19 campaign again ended up third, one place ahead of new entrant Bank of Ireland which has been […]
Heineken rolls out €10m pub re-opening scheme
Ahead of almost 3,500 pubs and bars re-opening around the country next Monday, Heineken Ireland is deploying its own green army to help the hospitality sector with a €10 million support programme. The Fresh Beginnings initiative will see Heineken employees receive money to spend in pubs supporting footfall and cashflow for bar owners and staff. […]
