Business Post chief executive Colm O’Reilly is the new chairman of NewsBrands Ireland, the representative body for Ireland’s national news publishers, print and online. O’Reilly has represented the Post on the NewsBrands’ management committee for the past three years. He has over 25 years experience in business and media in Ireland, the US and UK. […]
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Coke Zero leads new look design
Coca-Cola has a new design system which brings its flagship brand, Coke Zero Sugar and Diet Coke together in a single brand which launched worldwide in 2016. The simplified design removes elements such as the red disc, to create consistent trademarks. The Coca-Cola logo moves to the top of the label and colours symbolise the […]
Aoife Murphy to speak about advertising’s role
Boys+Girls executive strategy director Aoife Murphy is the guest speaker for this month’s Marketing Society Future Council interactive discussion on Zoom which will address the question should advertising be informative or entertaining? Both sides of the debate will be aired and guests will get to ask questions and debate the merits of branded entertainment. The […]
O’Flaherty made director of Core Learning
Mark O’Flaherty has been appointed director of Core Learning. He first joined the Core in 2016 as development director focusing on analysing the organisational needs for development and the training needs of new recruits. He will now expand his responsibilities to encompass the learning and CPD needs for Core’s 330 employees across its various practices. […]
Kerrygold goes with two new brand extensions
Ornua, the co-op owner of Kerrygold, Ireland’s only €1 billion food brand, has launched two new products in Ireland in a bid to grow its market share and strengthen in the spreads and margarine category. Kerrygold Spreadable targets consumers looking for a spreadable butter straight from the fridge, while Kerrygold Unsalted Irish Butter is targeted […]
Griffiths heads up social entrepreneurs body
Former OMD boss Tim Griffiths has been appointed as chief executive of Social Entrepreneurs Ireland (SEI). Since its foundation in 2004, SEI has supported around 375 social entrepreneurs in tackling such problems nationwide. Griffiths has over 25 years’ experience of working in adland and was instrumental in launching Initiative Media in Ireland. He first came […]
Tourism Ireland hires Liam Cunningham for video
Game of Thrones star Liam Cunningham has been signed up by Tourism Ireland to star in its new series of short promotional videos. The initiative, run in tandem with the Irish Film and Television Academy (IFTA), was launched recently by Pierce Brosnan. In the video, Cunningham speaks about his love for Ireland and, in particular, […]
Reach opts for a hybrid of working arrangements
One of the country’s biggest news media groups, Reach, plans to move to a combination of office and home working for its teams across its Dublin, Cork and Belfast bases. The publisher of the Irish Daily Mirror and Irish Daily Star will retain offices in Dublin and Belfast where more than 90 per cent of […]
Reshuffle at Virgin Media as McCarthy departs
Virgin Media Television has announced a number of new appointments as part of a reshuffle following the planned departure of Paula McCarthy as head of Virgin Media Solutions (VMS). After three years in the role and 13 years with the broadcaster, McCarthy (pictured) will take up an opportunity in another sector once she leaves VMS […]
Bay swops around Nova and Classic Hits shows
Bay Broadcasting is switching its breakfast shows on its two music stations. From April, Lucy Kennedy and Colm Hayes will present their show on Ireland’s Classic Hits from 6am to 10am with PJ Gallagher and Jim McCabe switching to Radio Nova. A Bay statement says the switch follows the signing of new 10-year licences with […]
HSE/Covid-19 again leads BrandShout
HSE Covid-19 has again returned to the top of the BrandShout league for Ireland’s best known advertised brands in March ahead of the German discounters Lidl and Aldi. Musgrave’s SuperValu dropped one place to joint fourth alongside Vodafone, research by Ipsos MRBI for Marketing.ie shows. The public awareness Covid-19 ads jumped from fourth spot in […]
Dublin star Con O’Callaghan fronts for NDC
Dublin footballer Con O’Callaghan, All Stars camogie player of the year Grace Walsh and Limerick hurler Cian Lynch are this year’s sports stars appointed as ambassadors for the European Union (EU)-backed National Dairy Council NDC) ‘Everything starts with milk’ campaign encouraging Irish consumers to drink more milk for strong performance. O’Callaghan has played in All-Ireland-winning […]
Most Irish people keen to staycation this summer
Over 60 per cent of Irish people are interested in holidaying in Ireland this year provided it is safe to do so, research from Core indicates. In contrast, 1.5 million people – or 39 cent of all adults – will not holiday, some because they have been financially impacted by restrictions while others are still […]
