Musgrave’s SuperValu supermarket chain scored best in the November BrandShout survey of Ireland’s best known advertised brands, research by Ipsos MRBI for Marketing.ie shows. SuperValu jumped from eight spot in October to displace HSE/Covid-19, which dropped to fifth. German discounters Aldi and Lidl remained second and third respectively. Fourth place saw a brief break from […]
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Barry’s Tea ad still on track after 25 years
Barry’s Tea iconic Christmas radio ad, Train Set, airs for the 25th year in a row this month, making it the longest-running ad in Irish advertising history. The 1994 ad was created by Ireland’s most celebrated copywriter Catherine Donnelly (above) during her time working with Irish International (now BBDO Dublin) and voiced by actor Peter […]
Diageo posters go with a festive flow
Drinks giant Diageo has launched two new Christmas out of home (OOH) campaigns to promote Guinness stout and Rockshore cider. The Guinness billboards integrate a multi-sensory experience using audio capabilities. Featuring its festive footprints creative, the 48 sheet sound specials play the iconic Guinness Christmas music. The sound plays for one minute on the hour, […]
Young marketers to host Christmas event
The Marketing Society’s Future Council returns next week with a virtual lunchtime event featuring guests speakers from SuperValu and Focus Ireland. SuperValu’s retail marketing manager Shane Lynch will talk about the heightened role his store network played across the last nine months, their brand journey since April and their Christmas ad. Liz Logan, campaign manager, […]
Fanning in Marketing Society talks series
As part of its golden jubilee celebrations this year, the Marketing Society has created a series of videos where a number of well-known industry figures look back on the major influences there were impacting on marketing in Ireland in the 1970s. Among the contributors are Marketing.ie writer John Fanning who speaks about the 1980s. Fanning, […]
JCDecaux installs new Digishelters in city centre
JCDecaux have begun installing seven new Digishelters on O’Connell Street and Westmoreland Street. It is the first time these high-profile city centre streets will have bus shelters, providing commuters with winter cover with a high spec design that incorporates 86” 4k ultra HD digital ad screens on the main thoroughfare in the heart of the […]
Macklin to leave Virgin Media Television
Following an internal reorganisation at Virgin Media Television (VMTV), Deirdre Macklin has decided to leave the company to “explore new options”. An experienced commercial marketer, she was VMTV’s head of marketing and led an in-house team of marketing, design and content creators at Red Hot Creative, whose outside clients included TAM. Macklin has been with […]
Late Late Toy Show watched by 1.7m viewers
The Late Late Toy Show was watched by an average of 1.5 million viewers live on RTÉ One last Friday night, up 11 per cent on the 2019 live audience, making it one of the most-watched shows on Irish TV ever. Almost four in every five people watching TV at the time were tuned into […]
Huskies rolls out SVP Christmas appeal
Creative agency In the Company of Huskies has announced the launch of St. Vincent de Paul’s (SVP) annual appeal. SVP is Ireland’s largest charity, receiving more than 150,000 calls each year, usually from people in need of food. Unfortunately, the number of people that need help has grown this year and things are more serious with […]
MediaCom wins Lidl, Carat adds Electric Ireland
GroupM’s MediaCom has added German discounter Lidl following a review. The account has been with Core’s Mediaworks up to now. The creative, which was not part of the review, is handled by BBDO Dublin. Dentsu’s Carat has added Electric Ireland, the ESB consumer division. The business was handled by Core’s aptly-named Spark Foundry. MediaCom also […]
Marketing Society announce research finalists
The Marketing Society has announced the shortlist for its 12th annual Research Excellence Awards. Red C, Opinions, Ipsos MRBI and Core Research are each shortlisted in three categories. B&A and MCCP are each nominated in two categories and Empathy Research, Kantar, Spark and W5 are also part of this year’s shortlisted entries. A new category this […]
Glanbia hails heroes in Avonmore stings
Avonmore has launched a new campaign in the run-up to Christmas paying tribute to ‘hero’ neighbours. In a year where everyone needed a helping hand, Avonmore has tapped into the importance of our neighbours and communities as we all stay close to home. The TV ad was created by Goosebump working with production company Red […]
PML research shows local power of ads
PML Group has published analysis of aggregated research results of more than 400 OOH campaigns that have been active during some form of restriction associated with the pandemic since March 2020. Across all key metrics, including recall, relevance, understanding and call to action, campaigns have performed better in 2020 than in the same period 2019. […]
