B&A reveals a set of research findings on how corporate staff can cope best with working from home (WFH) and has rolled out a new survey on employee well-being and engagement Employee well-being is a broad concept, covering not only physical and mental well-being, but also staff engagement, job satisfaction, organisational culture, diversity, and beyond. […]
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Sun to shine in ads in coming days
News Corp-owned News Ireland has unveiled a new nationwide marketing campaign for the Irish Sun, aimed at broadening the tabloid’s appeal to a wider audience as well as retaining brand loyalty from its existing market. The campaign is running in out of home (OOH) formats and on radio across IRS, Media Central and Urban Media […]
Sinclair takes on MD role at Kinetic
Out of home specialist Kinetic has appointed former OMD Ireland deputy managing director Andrew Sinclair as the agency’s new managing director in place of co-founder Carol Hogan. In a statement, Kinetic’s CEO and co-founder Simon Durham confirmed that Hogan will continue to be actively involved in the business and is to remain on as finance […]
McDonald’s reopens 32 of its restaurants
Following a successful pilot, McDonald’s has reopened 32 of its dine-in fast food restaurants across the country, including at its flagship Grafton Street outlet in Dublin city centre. It follows the reopening for takeaway, drive thru and delivery over the last seven weeks. The dine-ins reopen with new safety measures, including mandatory table service. Customers […]
Flogas fuels interest in scratch series
Flogas has announced the extension of its sponsorship of the inaugural Irish Scratch Series. Over 350 elite amateurs and golfing pros took part in the tournament, designed to give players their first taste of competition following the Covid-19 lockdown. It is a unique golf tournament in that it allows male and female golfers to compete […]
VMTV’s Muireann O’Connell urges home breaks
Virgin Media TV presenter Muireann O’Connell has urged the nation to embrace the prospect of a going on holiday in Ireland this summer, as we look to emerge into a new normal after the Covid-19 pandemic. O’Connell returns to her native Limerick this week as VMTV serves up a day of shows to promote the […]
B&A reports spike in support for more openings
The second wave of B&A’s ‘Reopening Ireland’ study finds more adults now feel safe enough to return various non-essential businesses, with 42 per cent people saying they would feel safe enough to go into shopping centres within two weeks – up from 24 per cent in June – while almost one in five would be […]
IAPI debates ups and downs of office returns
Everyone knows the safety protocols by now but what the implications are and how these are to be implemented are open to interpretation and can be confusing. The Institute of Advertising Practitioners in Ireland (IAPI) has assembled a cross section of members, from a creative agency, to media groups to an independent agency, to discuss […]
McDonald’s OOH ads welcome customers back
With most of its drive thru outlets now open, McDonald’s is welcoming customers back using out of home (OOH) ads created by Leo Burnett, Mediaworks and Source OOH. Leading with its iconic products, the world’s most famous fast food chain amusingly taps into customer behaviour with ‘Gherkin or Gherkout is Back’ and ‘Fry Pinching is […]
Modern Green founder helps roll out art diner
Steve Murray, founder of the Modern Green events and activations agency, has teamed up with Colin Dickson to open the new Dig In art diner restaurant on Dublin’s Camden Street. The venue, formerly Green 19, is an art, dining and cocktail experience, which has been developed in collaboration with the Irish contemporary visual artist Maser. […]
Pluto sees DRCC’s TikTok numbers go sky high
Dublin events and activations agency Pluto is using TikTok to target the GenZ market. Pluto created #100consent for the Dublin Rape Crisis Centre (DRCC) which saw over 20 of the social media platform’s most influential Irish users advocate through the app to raise awareness among the most critical demographic and support consent education. With an […]
Iconic Labs set to acquire Maximum
Iconic Labs new media and tech business has reached an agreement in tandem with Greencastle Capital to buy Maximum Media Network Limited (MM), the owner of Joe and Her brands. Completion of the deal depends on creditor and court approval and Irish media merger clearance, which Iconic Labs hopes will be fully agreed within two […]
FMI study shows Covid has changed shopping
Covid-19 has changed the way Irish people shop with 73 per cent of consumers saying they have changed their behaviour as a direct result of the pandemic. New research findings by FMI show that 12 per cent of shoppers only purchased from one retailer and that between just two and five per cent of shoppers […]
