Blog RSS feed for this section

B&A wins research grand prix for Energia

Behaviour & Attitudes (B&A) took the grand prix for Energia’s ‘From Challenger to Contender’ as the winners of the Marketing Society’s Research Excellence Awards 2019 were announced. Now in its 11th year, the awards show is regarded as Ireland’s premier event in showcasing research’s impact on marketing and customer experience (CX) strategies. The grand prix […]

Temple Street Children’s Hospital in Dublin has been transformed into a magical winter wonderland thanks to a team of ‘Santa’s Little Helpers’ volunteers from Tesco Ireland who dedicated two days of their time to deliver and decorate Christmas trees, hang decorations and spread a sleigh-full of festive cheer throughout the hospital. In the Christmas run-up, […]

‘Grace’ composers Seán and Frank O’Meara were invited by Rod Stewart to take to the stage at the 3 Arena last night. The O’Meara brothers became part of the pop superstar’s sell-out concert by joining a troupe of leggy blonde performers while Stewart bellowed out ‘Da Ya Think I’m Sexy?’ to wild applause. Seán O’Meara […]

Three Ireland will not be renewing its sponsorship of the Football Association of Ireland (FAI) when its current 10-year deal ends next year. In a statement, the mobile operator, which invested tens of millions in Ireland’s football body, says it now plans to focus its sponsorship investment on music events once the current deal expires […]

Tech will continue to redefine media in 2020 as ad spend on social and online platforms continues to grow, tech innovations will also promote real-world engagement. Kantar’s global 2020 Media Trends & Predictions claims that marketers and media owners will be challenged to develop skills, engagement models and measurement capabilities. Kantar predicts there will be […]

Coca-Cola Ireland’s Christmas campaign kicked off with its annual Christmas Truck Tour launched in the RDS in Dublin. From there, it continued to further seven locations across the island of Ireland. Now in its ninth year, the tour sees the return of the brand’s Christmas merchandise cart, with all proceeds donated to charity partner, St […]

From now on, businesses in Ireland will need to review the terms and conditions of the gift vouchers they sell to comply with new rules under the Consumer Protection (Gift Vouchers) Act 2019. The Competition and Consumer Protection Commission (CCPC) has guidelines to help understand how the new laws may impact on current gift voucher […]

Caterers Compass Group Ireland (CGI) has agreed a partnership with The Happy Pear which sees the roll-out of plant-based dining across locations across business and industry workplaces in the CGI network. Founded in Greystones, Co Wicklow in 2004 by twins David and Stephen Flynn, The Happy Pear brand promotes natural, healthy eating. The partnership sees […]

The student of the year in PR studies has been named as chartered accountant Jessica Bergin, who has the role of director of investor relations and external reporting at Malin Corp. The Gladys McNevin trophy is awarded by the Public Relations Institute of Ireland (PRII) to the student who achieves the highest overall grade in […]

Thinkhouse’s head of creative Dave Byrne has been appointed to the youth agency’s board. Byrne is responsible for the agency’s recruitment, leadership and for developing a team of creative and communications specialists. He joined the agency in 2011 from Bodytonic, the music, culture and food company where he was an event producer and promoter. Byrne […]

In the Company of Huskies has launched a new Christmas campaign for St. Vincent de Paul (SVP) charity highlighting the harsh reality of poverty at this time of year. For most, Christmas is a wonderful time of year, but for those struggling it can be the most worrying. But for some families their Christmas tradition will […]

Jonathan Conlon, the newly-appointed chief operating officer at GroupM and Abi Moran (above), chief executive at JWT Folk, have been elected to the board of the Institute of Advertising Practitioners in Ireland (IAPI) at its AGM, which looked back on the achievements over the past year and presented the upcoming training and events for 2020. […]

Steven Spielberg’s loveable alien ET has been brought back to Earth for Christmas by Sky – which is the first time in 37 years. The two-minute, festive season short story made its online debut at www.sky.ie/ET and on Twitter, Facebook and is showing on YouTube and on Sky channels – a reunion with Elliott’s 2019 […]