Events and activations agency Verve won 18 trophies in this year’s APMC Star Awards, which due to the current pandemic restrictions, were hosted virtually by 2FM’s Tara Stewart. Verve, which is run by Ronan Traynor with offices in Dublin, London and Amsterdam, picked up gongs across 12 categories, including 10 gold, five silver and two […]
Blog RSS feed for this section
Kellogg gets GAA Cúl Camps up and running
Former Donegal GAA star and TG4 Cúl Camps TV show coach, Kevin Cassidy was on hand, with his children Aoife, Nia and Fionn, to launch the Kellogg’s GAA Cúl Camps on-pack competition. Kellogg, now in its ninth year sponsoring the Kellogg’s GAA Cúl Camps, has launched the on-pack promotion for clubs across the country with […]
Facebook ad boycott could badly hit retailers
The impact of the Facebook ad ban on the brands boycotting the platform in July in protest over its posting of unsafe content may have an immediate negative impact which will be felt most strongly by retailers, a sector already under pressure from the pandemic, a study by researchers at Saïd Business School at the […]
SuperValu turns to OOH to promote price cuts
Musgrave’s SuperValu has launched a new out of home (OOH) campaign to promote current price cuts on produce in its stores. Detailing a selection of savings, the campaign highlights the savings to be made on a range of SuperValu’s own brand produce with bold accents on its price pointing. The creative was produced by Innerworkings. […]
Sex toy sales have soared since lockdown
Sex shops up and down the country are reporting a big rise in vibrator sales. One shop in Kilkenny has reported a 177 per cent increase from this time last year. In an exclusive Newstalk investigation, Henry McKean on today’s Hard Shoulder evening drivetime show with Ivan Yates found Irish people of all ages are […]
DMG Media now wedded to OneFabDay
DMG Media Ireland has announced that its parent group has acquired OneFabDay, the online wedding media brand targeting consumers in the UK and Ireland for an undisclosed sum. The title joins the DMG Media Ireland portfolio of Extra.ie, Mail Online, Evoke, RollerCoaster.ie, the Irish Daily Mail, Irish Mail on Sunday and, most recently, the i […]
An Post calls for Irish Book Awards entries
Submissions from publishers for this year’s An Post Irish Book Awards are now being sought. Entries can be made in 15 separate categories, including novel, crime fiction, popular fiction, non-fiction, sports, children’s, cookery, short story, poetry, teen and young adult and Irish language. Submissions will remain open until Tuesday, August 31. The shortlist launch is […]
Champion Green rallies support for communities
All rise is the thrust behind the new Champion Green movement aimed at helping the renewal of communities and promote local enterprise and economic recovery nationwide. Launched by radio host Aoibhín Garrihy, a green butterfly symbol lies at the heart of the Champion Green campaign and features on social media feeds, new products and on […]
Love Irish Food launches Double Up awards
As Ireland faces a major economic challenge in the wake of Covid-19 pandemic and ahead of what may prove a damaging Brexit, Love Irish Food (LIF) has partnered with Core and Media Central to try and help Irish food and drink brand owners command more consumer attention by launching a new awards competition offering free […]
Communicorp pulls its Facebook ads
Communicorp Media, the Denis O’Brien-owned group of national and local radio stations, including Today FM, Newstalk, OTB Sports, 98FM and Spin 1038, is suspending all its paid ads on Facebook platforms for July in support of the Stop Hate for Profit campaign and in solidarity with the number of advertisers taking a stand against Facebook. […]
Marketing.ie magazine new edition out soon
Ireland’s top marketing and media magazine Marketing.ie returns after an unexpected Covid-19 break with a new issue being posted out on July 1. Editor Michael Cullen decided to put the magazine on hold in mid-March once it became clear that businesses would find it hard to do business as usual given the exceptional health and […]
Decision on Maximum Media bids due next week
A decision on which bid for Joe.ie owner Maximum Media may be approved is expected to be announced next week, Marketing.ie has learned. Bids from Iconic Labs and Packed House are vying for the troubled digital business founded by Mayoman Niall McGarry. The company, Maximum Media Network Limited (MMN), was recently placed in examinership by […]
Ignition duo turn attention to themed T-shirts
The founders of marketing agency Ignition, David O’Sullivan and Jennifer Williams, have turned their attention to a new business venture since the Covid-19 pandemic struck by producing a range of T-shirts under the Bloody Chic brand. The t-shirts cover a wide range of messages, both humorous and more serious, including their latest release, the 8:46 […]
