Brand owners should jump on the bandwagon of tackling the climate change crisis because only by getting involved and making a concerted effort can we hope to solve the problem together, AIB’s managing director of homes Tom Kinsella told a World War Z breakfast event organised by youth marketing agency Thinkhouse’s Youth Lab. People can […]
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Center Parcs becomes a winter wonderland
Those dreaming of a white Christmas are in luck as Center Parcs Longford Forest has been transformed into a winter wonderland. A magical experience awaits resort visitors, from light installations and Christmas-themed animatronics to festive woodland pony rides and Santa and his elves. Center Parcs has pulled out all the stops to help Irish families […]
Alcohol ad restrictions take hold this week
The restrictions introduced by Minister for Health Simon Harris on alcohol advertising will take effect from this Wednesday. Posters within 200 metres of a school, creche or a local authority playgrounds will be banned. So too will ads on buses, trains at bus stops and train stations. The new ban also extends to cinema ads […]
JWT Folk helps Safefood with treats message
Safefood has new ads across out of home, TV, VOD, cinema, radio, digital and social as part of their Start initiative, aimed at reducing the number of treats Irish children are eating which in some cases make up a fifth or more of their daily food intake. Research found that sugary treats have gone from […]
City youths big into non-alcoholic brews
Over 28 per cent of Irish urbanites buy non-alcoholic beer at least once per month, a WorkShopPlay online consumer survey by Exterion Media shows. Several factors are influencing decisions to go alcohol free; socialising and driving top the list on 48 per cent, with driving the next day coming in second along with 18-34 year […]
IAPI launches LGBTI+ support campaign
Agency representative body the Institute of Advertising Practitioners in Ireland (IAPI) has rolled out a new awareness campaign to promote greater diversity in Irish advertising. The messages are the culmination of an initiative by member agencies to support BelongTo and Stand Up week against LGBTI+ bullying in second level schools. Help was given across all […]
Ornua re-works Kerrygold classic ads
Ornua, owner of Ireland’s first €1 billion food brand, Kerrygold, is taking consumers on a nostalgic trip down memory lane with a fresh take on its iconic ads. TV viewers are once again invited to contemplate ‘who’s taking the horse to France?’ and Ireland’s favourite butter brand relives famous lines such as, ‘put a bit […]
Waterford Whispers turns to subs for survival
After 10 years in the satire business, Waterford Whispers News (WWN) is rolling out a new fan subscription service. Creator Colm Williamson and his team of two writers are launching the service to help WWN survive and thrive in the face of legal threats, restrictions imposed by social media giants and the realities of shrinking […]
Gibney again bags Aldi’s corporate PR
Gibney Communications has been retained by Aldi to handle its corporate PR account. On November 4th 1999, the German company was the first supermarket into Ireland with discounter shopping, opening two stores, one in Dublin’s Parnell Street and the other in Ballincollig in Cork, with promises of a one-third saving on the average weekly grocery […]
Four finalists in for marketer award
This year’s Marketer of the Year (MotY) award has been narrowed down to four candidates. The four finalists competing for Ireland’s premier marketer award are PJ Brigdale, An Post; Rossa Butler, Littlewoods Ireland; Una Fitzgibbon, Bord Bia and Emma Kiernan, Dublin Zoo. The winner will be announced at an industry lunch on November 27. Marketer […]
Most batchelor degree graduates on €30k
People starting their careers with a bachelor’s university degree earn a maximum average of €31,075 in Ireland, which is a quarter more than the €24,608 paid to those who stop their education at secondary school, a European study by Willis Towers Watson global advisors into pay levels offered to recent graduates who had no relevant […]
Gary Brown’s second play starts soon
JWT Folk executive director and former Shelbourne footballer Gary Brown is due to see the second play he has written take to the stage at the Viking Theatre in Clontarf soon. It’s Not Easy is described as “a dark comedy with a social commentary that forces its characters and its audience to confront some uncomfortable […]
NDC goes outdoor with new dairy ads
The National Dairy Council (NDC) has launched a new out of home billboard campaign saluting Irish dairy farmers and their grass-fed Irish cows working together to sustainably produce quality milk and dairy products. The campaign highlights Ireland’s green countryside is such a valued asset and provides us with a unique grass-based farming system. The expertise […]
