The Thai cave rescue was the most important news story in Ireland in June and July of this year the latest Cultural Index from the research division of Core indicates. The index examines awareness among the general public of the top news stories making headlines and the importance of such stories in the context of Irish […]
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Javelin copywriter Tiffany Rose wins Young Sharks
Javelin junior copywriter Tiffany Rose, 23, is the winner of the Young Sharks creative advertising competition for her radio script ‘Sorry’, which was judged to be the winner by BBDO Dublin’s Jean Donovan. The entry beat some tough competition from over 100 entries to win herself and a colleague an all-expenses paid trip to next month’s Sharks in […]
Maktus provides some laughs with Irish souvenirs
Maktus is a new gift and souvenir store offering consumers Irish-themed mugs, cushions, prints, coasters and amusing greeting cards. Located in Dublin’s George’s Street Arcade, the online store sells products and designs which cannot be found anywhere else. The store’s interior and soundtrack reflects the brand slogan ‘Liking Different’. “In a world of multinationals it’s a rare […]
Angela Scanlon to front push for British tourists
Tourism Ireland is turning to TV presenter Angela Scanlon to showcase the island of Ireland to British holidaymakers this autumn. Tourism Ireland is working with the Daily Telegraph to produce a series of four online films, all about driving holidays. Scanlon is joined by her dad Phelim along the Wild Atlantic Way, Ireland’s Ancient East […]
MediaCom adds large share of Mars account
US confectionery, pet food and grocery brands giant Mars has appointed GroupM’s MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom. MediaCom had previously had the account in over 20 markets. Recma estimates the […]
Locomizer place profiles links up with PML
Location analytics specialist Locomizer has agreed a partnership deal with PML Group to provide monthly updates of its GDPR-compliant Audience Discovery Platform (ADP) in Ireland, targetable place profiles of audience segments to complement and enhance the out of home (OOH) specialist’s data-driven campaign planning and execution services. The companies will work together on an audience taxonomy […]
One in two Irish adults expect entertaining ads
Insights from Kantar Media’s TGI survey show that 51 per cent of Irish adults expect ads to be entertaining, but 36 per cent find it a waste of their time. Clearly there is a sizeable gap between expectation and what people actually see. Kantar Media Ireland’s Eimear Faughnan (above) says 52 per cent of Irish consumers […]
Digital Works founder makes Drum roll of honour
Limerick-born woman and founder of Digital Works, Eimear McManus, has been included in the ‘50 Under 30’ list compiled by Scottish trade magazine, The Drum. Based on nominations from readers and curated with the help of panel of industry experts, the list sets out to celebrate female digital talent. Digital Works was only launched last […]
Boots launches first cancer help ads by Ogilvy
Boots Ireland has rolled out a new ad campaign to support people living with cancer. The ‘Feel Like You Again’ ads created by Ogilvy to highlight free cancer services in Boots pharmacies and to urge consumers to visit the chemists around Ireland. The services are delivered by trained Boots Irish Cancer Society (ICS) beauty advisors […]
KitchenAid signs up as Vitality Expo sponsor
Kitchen appliance brand KitchenAid is to sponsor the cookery stage at Vitality Expo health and wellbeing event in the RDS on September 8/9. Presented by Health Stores Ireland and INM Events, the expo will feature talks on health, wellbeing, nutrition and skincare, along with 160 exhibitors showcasing relevant products and innovations. The cookery stage programme includes […]
Irish websites load three times too slow
Most Irish websites take an average of 10.25 seconds to load fully on a mobile device, well in excess of the magic three second rule, new research released by Core indicates. The industry standard ‘three second rule’ says that websites accessed on mobile devices lose half their visitors if they are left waiting for more […]
INM launches new blogging and content site
Independent News and Media (INM) has announced the launch of Creators.ie, Ireland’s newest blogging and creative content site. Creators.ie features Ireland’s up-and-coming bloggers and influencers across food, fashion, home and other lifestyle interests. The new platform allows users to personalise their feed, giving advertisers valuable audience data. “It’s no secret that our island is bursting at […]
King joins Spark Foundry as business director
Jessica King has joined Core group agency Spark Foundry as business director having held a similar role at GroupM’s Mindshare for over 10 years. King built up brand building credentials working on Nestlé, Bord Gáis Energy, TK Maxx, 123.ie, Dyson and 20th Century Fox. She served on the Advertising Benevolent Society (TABS) committee for three years. She […]
