The Marketing Society is calling for entries for its Research Excellence awards. Now in their 11th year, the awards comprise six categories – advertising and advertising media research; brand development and strategy; public policy and social research; customer experience; product innovation and new product development, and analytic impact. Entries are open until 4pm on Friday, […]
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Beat’s Gabrielle Cummins honoured by Imro
Beat 102-103 chief executive Gabrielle Cummins has been honoured with an outstanding achievement award by Imro at its annual radio awards show. The salute to Cummins was primarily for her Choose Radio marketing initiative aimed at getting all radio sales houses – independent and RTÉ – to work together in raising the profile of radio […]
EBS lines out its own rugby stars
EBS has a sequel to its ‘Look a Little Further’ mortgage masters out of home campaign created by BBDO Dublin. The new campaign just happens to coincide with a certain sports tournament taking place 6,000 miles away in Japan. The ads shine a light on some of the star players on the EBS Mortgage Master […]
Spark Foundry retains Three Ireland
Core media agency Spark Foundry has been retained by Three Ireland for its media strategy, planning and buying and multimedia campaign management services. Three has worked with Spark Foundry since 2014. The re-appointment follows a competitive process across several markets. Core recently collaborated with Three Ireland on ‘The Island’. ‘The Island’ involves Three’s partnership with Arranmore, to make […]
Fuzion joins Euro crisis management network
Fuzion Communications has become the first Irish PR agency to sign up to the Crisis Communications Network Europe (CCNE). CCNE is a network of owner-managed European consultancies which specialises in crisis communication and was established to provide European connectivity for clients in times where crisis management is required. CCNE has members in Germany, the Netherlands, […]
NCH says music scores high with Irish people
The National Concert Hall (NCH) has published research by B&A which shows that music is more important to Irish people with a 86 per cent rating when compared with other cultural facets such as books and reading on 80 per cent, TV on 69 per cent, films and cinema on 58 per cent, sport on […]
Turner to speak at NewsBrands event
Denise Turner, insight director at the British UK marketing body for news brands, NewsWorks, will be the guest speaker at NewsBrands Ireland’s ‘Power of News Brands’ breakfast seminar in The Morrison Hotel on Tuesday, October 22. Turner will talk about why advertisers are missing out on customers and profit by under-investing in news publishing. Using […]
Advance Pitstop now BestDrive by Continental
Car servicing company Advance Pitstop has been rebranded as BestDrive by Continental. The name change forms a €2.5 million investment in the Irish business by parent company Continental AG. The rebrand will see an upgrade to customer facilities available in the 29 branches across Ireland, as the company positions itself for expansion and market growth. […]
Smash to tackle adland’s mental health issues
The Institute of Advertising Practitioners in Ireland (IAPI) and The Advertising Benevolent Society (TABS) have launched the first wellbeing programme of its kind for the advertising industry in Ireland. The programme, called Smash, will provide a variety of mental health supports and practical services, exclusively to IAPI’s two thousand members. TABS traditionally supported marketers through […]
Visitor centres to see 10 per cent drop
While last year was a record year for Irish tourism with the 22.6 million visitors to key attractions in Ireland contributing €489m in revenues to the Irish economy, this year is due to experience a 10 per cent fall in revenue, the chairman of the Association of Visitor Experiences and Attractions (AVEA) Paul Carty (above) […]
Today FM rolls out new weekend voices
Today FM has a new line up of voices to its weekend schedule. Broadcaster and sports personality Anna Geary will join Declan Pierce to co-host a new show called Pumped up Kicks (Saturdays, 2-6pm) as from this Saturday. The show will bring listeners the most up-to-date sports results from home and abroad, with player and […]
The Public House to handle INM creative
Independent News & Media (INM) has appointed The Public House to handle its creative advertising after a three-way pitch. The agency will work on the the Irish Independent, Sunday Independent and independent.ie. The remit for the agency includes brand strategy, positioning and communications with the roll out of a campaign later this year. Based near […]
Mirror Media now trades as Reach
Mirror Media, publisher of the Irish Mirror, Dublin Live, RSVP Magazine and Cork Beo, has formally changed its name to Reach in Ireland. The publisher’s UK parent company rebranded to Reach in May last year after acquiring Northern & Shell-owned titles Daily Express, Daily Star and OK! Magazine but the timing was not seen to […]
