Core Learning has been confirmed as the official course partner of the European Sponsorship Association’s (ESA) diploma in sponsorship course in Ireland, ahead of its launch in 2019. The ESA’s diploma is the only formal qualification in sponsorship and sports marketing and is aimed at people who want to build their knowledge about sponsorship. As a […]
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Virgin TV in festive tie-up with HomeStore+More
Virgin Media Solutions (VMS) has announced HomeStore+More as their 2018 Christmas partner. The deal sees six content segments air across Virgin Media Television with Christmas lights, baking segments on the Six O’Clock Show, a bedroom and living room makeover, tips for setting the perfect Christmas table, gift ideas and post-festive storage options. There will also […]
Heemskerk and Gouldsbury sign up to Hanover
PR and government affairs PR Hanover Communications has announced Céline Heemskerk as account director and Conor Gouldsbury as policy advisor. Heemskerk joins from Indeed.com international recruitment where she worked across the EMEA region. She also worked in client service roles with Heneghan PR and Burson-Marsteller in Lisbon. Gouldsbury joins Hanover having previously worked in Government as […]
TBWA named Adweek’s global agency for 2018
TBWA\Worldwide has been named Adweek’s 2018 global agency of the year. The Omnicom agency was recognised for its creative output from TBWA agencies across the world for the likes of Apple, Nissan, and McDonald’s. TBWA\Dublin, run by Deirdre Waldron is the hub for the Jameson work for Irish Distillers’ French owner, Pernod Ricard. TBWA was […]
Core gives Lottery a new voice assistant app
The National Lottery has become one of the first lotteries in Europe to launch a voice assistant application allowing players to check their numbers on Lotto, EuroMillions and Daily Million draws. The Lottery Now app, developed by Core, is available to Google Home and Amazon Alexa users and allows them check their lottery numbers by voice. […]
Frank and Honest sponsors Doireann Project
RTÉ Media Sales has announced Frank And Honest coffee as the new sponsor of RTÉ’s The Doireann Project on both RTÉ Player and RTÉ2 Television. The original pilot series had 100,000 streams on the RTÉ Player since it went to air last January. The deal was brokered by Core Sponsorship, with the online and TV sponsorship live streaming on […]
Core helps roll out Lily O’Brien’s idea of sharing
Core is involved in a new multi-million euro brand campaign in the UK and Ireland for Irish chocolate and dessert brand Lily O’Brien’s. The campaign coincides with the launch of a new share bag range which sees the brand extend into indulgent moments beyond gifting. Entitled ‘Share Wisely’, the campaign targets chocolate lovers across both markets. Working […]
Hynes and Gilsenan elected to IAPI board
Bonfire co-founder Seán Hynes and Margaret Gilsenan (above), partner and planning director at Boys + Girls, have joined the board of IAPI. Gilsenan has over 25 years’ experience in planning. She was board planning director in McConnells until 2009, when she and five others set up Boys + Girls, building the business, client base and people […]
Cuddihy joins Coleman on Newstalk’s Breakfast
Newstalk has announced that Kieran Cuddihy will join the Newstalk Breakfast team on a permanent basis. He joins Shane Coleman as co-presenter on the breakfast show which airs weekdays from 7.00am – 9.00am. Newstalk Breakfast recently recorded its highest-ever market share of 6.7 per cent with an appeal among 25 to 44-year-old listeners. Cuddihy, a native […]
Vets urge advertisers to act more responsibly
There was a time when a baby promoting a pack of cigarettes or dressed-up chimps hawking PG Tips tea were seen as par for the course. Now the British Veterinary Association (BVA) is calling on advertisers to think how pet animals are depicted on TV, out of home and social media to help tackle the […]
BBDO Dublin wins five-way agency pitch for GAA
BBDO Dublin has been appointed the new creative agency of record for the GAA following a five-way competitive pitch process. The Sandymount agency will handle all advertising and creative services for the association. The appointment comes as the GAA embarks on a brand revamp that will see the launch of a new fully-integrated brand campaign […]
Fielding and Hartung to lead creative at Ogilvy
Ogilvy Dublin has appointed creative directors Emma Fielding and Marcus Hartung to spearhead the agency’s creative approach next year following on from this year’s campaign launches for Trocáire, Mace and Boots. A copywriter, Fielding has been in advertising for 16 years and joined Ogilvy Dublin in 2007, having worked at Grey Helme, ICAN and DDFH&B. […]
Marketing Society Future Council about to recruit
The Marketing Society Future Council have announced that they will be recruiting three new members at the start of the new year. The invitation to apply is open to those who have been working in the industry for five years or less. Volunteering with the council, provides members with an opportunity to expand their professional […]
