Tourism NI took to out of home (OOH) as an exclusive launch partner by dominating the digital content on 18 Belfast city centre screens using Primesight’s new street furniture InLink. The Discover NI showcased a number of destinations to visit across Northern Ireland. The campaign was run by Genesis Advertising, InLink and PML’s Belfast office. […]
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Sylvia Cawley named new MD at Initiative
IPG Mediabrands Ireland has announced the promotion of Sylvia Cawley to the role of managing director of Initiative Ireland. Cawley will be responsible for the management and operation of the business. She will be actively involved in working with her team on account service. Clients include Tesco, Valeo, Mitsubishi, DBS, Green Isle and Lego. Cawley said ad-avoidance […]
Deadline for Excellence in PR awards looms
Anyone interested in entering campaigns for this year’s awards for excellence in PR, public affairs and communications organised by the Public Relations Institute of Ireland (PRII) have until Tuesday March 5. The awards comprise 16 categories, including consumer, media relations, corporate, sponsorship, public information and internal communication. Two new categories have been added this year, […]
Virgin Media Dublin Film Festival put on red alert
Virgin Media Dublin International Film Festival (DIFF) is taking a leaf out Tourism Ireland’s Greening initiative for St Patrick’s Day by lighting up a number of iconic Dublin buildings in Virgin Media red. The lighting and projections are planned at Heuston Station, Smithfield Square and Barnardos Square while City Hall, Dame Street and Civic Buildings. Also, […]
KBC Bank wins gold at Digital Media Awards show
KBC Bank Ireland won the gold for best technology innovation at the Digital Media Awards. The award recognised the partnership with Mediaworks and the Journal.ie in creating ‘Experience Your World’. The campaign allows consumers to experience spaces around them in virtual reality (VR) – such as iconic landmarks, homes and city neighbourhoods. In using VR […]
Liberty sponsors 2fm weather reports
RTÉ Media Sales has announced Liberty Insurance as sponsor of RTÉ 2fm Seven Day Weather. In a deal brokered by Core Sponsorship and RTÉ Commercial Solutions, the package features a 1 x 10” pre-recorded sponsor credited sting before every 2fm weather bulletin running from 6am to 7pm weekdays and 7am to 7pm at weekends. Spanning the full 2fm […]
Chris Upton replaces Bob Coggins at Havas
Havas Dublin has hired Chris Upton as its new CEO following the departure of Bob Coggins, who left the agency after five years at the helm to pursue other interests. Upton has worked in adland for 18 years and helped set up the Boys + Girls agency. He started his career at Des O’Meara & Partners before […]
PML Group announces latest top poster winners
PML Group has announced the winners of its annual Poster Impact Awards. The awards recognise the stand-out OOH campaigns from 2018 which led the way in recall and creative rating, as judged by Irish consumers. The most effective campaigns based on these metrics are awarded across 10 categories, based on research carried out by Ipsos […]
Rothco flags One’s ex-service men’s plight in ad
Rothco Accenture Interactive has created an ad to help spark a national debate and raise awareness around the plight of Ireland’s former Defence Forces with a two-minute film showing the Irish flag as a symbol of veteran homelessness. Rothco worked with One (Óglaigh Náisiúnta na hÉireann) national ex-service personnel in making the two-minute film. The […]
Gillette takes over Lansdowne for 6 Nations
With the Six Nations well underway, P&G’s Gillette is standing out on out of home (OOH) with a station domination around the Aviva Stadium at Lansdowne Road Dart station for the opening games of the rugby tournament. Running across two cycles, the media first takeover features the full commuter portfolio at the busy Dublin 4 Dart […]
Kerrygold goes global with farmers digital ads
Ornua is placing Ireland’s farming families at the fore of a new Kerrygold campaign which could reach over 36 million people worldwide. Entitled ‘A True Taste of Kerrygold’, it puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a major drive for […]
Ion Solutions behind new-look RTÉ News studio
Irish owned audio-visual designer Ion Solutions created and installed the €1.4 million state-of-the-art technology in the RTÉ News studio, home to the Six One News, Nine O’Clock News, One O’Clock News, The Week in Politics, Budget coverage, Referendum results coverage, and other special events live programme coverage such as commemorations. Studio 3 is the busiest TV […]
TV coverage of women’s sport less than 12pc
TV coverage of women’s sport in Ireland is less than 12 per cent and only three per cent of print and four per cent of online coverage is dedicated to women’s sport, a Nielsen report for 20 x 20 shows. Almost 60 per cent of Irish people say the media should do more to promote […]
