Dentsu Aegis Network (DAN) has acquired B2B International, the world’s leading specialist business-to-business (B2B) market research company, for an undisclosed sum. B2B International will become part of Gyro, the full-service global agency dedicated exclusively to B2B marketing. DAN’s Irish boss Liam McDonnell said Gyro plans to open a Dublin office. Headquartered in the UK, with […]
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MiWadi supports Temple St’s Treat or Treat
Virgin Media Television presenter Anna Daly helped launch the the Trick or Treat for Temple Street 2018 fundraising campaign supported by Britvic’s MiWadi fruit drinks. Witches and wizards nationwide are being asked to help raise funds for the hospital by hosting a Halloween party to help buy life-saving equipment for sick children. The fund is used […]
Ireland’s nation brand value up 26 per cent
Ireland’s nation brand continues to be one of the fastest-growing in the world, rising by 26 per cent in value year on year to US$538 billion, the latest Brand Finance Nation Brands report shows. Jumping six places in the ranking, Ireland has broken into the top 30 – at 27 – growing faster than the […]
Core launches Ireland’s first sponsorship index
Core has launched Ireland’s first ever National Sponsorship Index (NSI) ranking the country’s top 50 events in Ireland and providing transparency in the market. Electric Ireland is listed as the Ireland’s most impactful sponsor for its partnership with Pieta House’s ‘Darkness into Light’ campaign in support of people impacted by suicide and self harm. Pieta […]
Katie Taylor still Ireland’s top sports star
While Conor McGregor shapes up for a potential 2.5 million pay per views box office hit at UFC 229 fight card next Saturday, Irish boxer Katie Taylor remains Ireland’s most admired sports personality, the latest Onside Star Track sports survey shows. The Bray pugilist extended her premier position as McGregor dropped to third position behind […]
RTÉ re-signs Ulster Bank for The Business show
Ulster Bank has renewed its sponsorship of the radio business show The Business, for an undisclosed sum, Tara Farrell, commercial solutions manager, RTÉ Media Sales has confirmed. The Business is broadcast on Saturday mornings on RTÉ Radio 1 between 10am-11am and has an average of 307,000 listeners, up 8,000 since last year’s JNLR report. Brokered by Core […]
Boys + Girls steps out with Three’s new 4G offer
“Be there even when you can’t” is the concept behind Three’s new ad campaign, launched this week to celebrate its 97 per cent 4G population coverage. Building on Three’s ‘Make it count’ campaign, Boys+Girls embraced the surreal with an exhilarating spot featuring a mum who’s stuck in work, bouncing with her little girl on the Three network. […]
BBDO and Rothco winners at Kinsale Sharks
The grand prix was awarded to AMV BBDO London for Bodyform/Libresse’s ‘Blood Normal’ and the agency also won a creative bravery award for the same campaign at the 56th Sharks festival in Kinsale. The Omnicom agency was also voted international network of the year and BBDO New York agency went home with the agency of the […]
Electric Ireland backs Newstalk business show
Electric Ireland is to sponsor Newstalk’s flagship weekend business show, Down to Business, presented by Insomnia founder Bobby Kerr, for an undisclosed sum. The sponsorship deal will run for six months. Down to Business airs on Newstalk every Saturday between 10am and midday. The show was previously sponsored by DCC’s Flogas brand. Virgin Media Solutions […]
Nissan Revolution big winner at Adfx 2018
Video link: https://vimeo.com/212592701 The Nissan Revolution campaign earned In the Company of Huskies and Core’s Spark Foundry the grand prix award at the IAPI Adfx 2018. The campaign also won gold in both the new launch and automotive categories. Other gold winners were Rothco for the Defence Forces in the small budget category and Chemistry for […]
iBelieve’s Audio One to sell AdWave
Lee Thompson’s i-Believe is to partner with AdsWizz to power its new AudioOne audio service in Ireland. The deal will see i-Believe sell inventory from local publishers, podcasters and AdWave. AdsWizz powers the service by targeting audiences by location, age, gender or contextual and also behavioural segmentation. AudioOne reaches over a million Irish listeners of […]
Nutley and Hamill set to leave BBDO Dublin
Mark Nutley and Pat Hamill, the creative duo responsible for producing much of Irish International’s, now BBDO Dublin, most awarded work over the past 17 years are to part company with the agency in the coming months. “After 17 years we feel now is the time for a new challenge,” Nutley said. “Fresh surroundings to […]
Ultimate Marketer deadline at 5pm today
Entries for the Ultimate Marketer award to mark 25 years of the Marketer of the Year close at 5pm today. We’re looking for someone… – Who is a career marketer with a proven track record. Their accomplishments could embrace several brands. – Who has through exceptional strategic direction, innovation, and impactful communications, achieved outstanding brand […]
