Efforts to overturn restrictions imposed on radio stations operating under the IRS+ banner as to how they market and promote their Joint National Listenership Research (JNLR) results continue. The latest report shows IRS+ audience figures growing more than any single national station, with 20,000 extra listeners in the last quarter of 2014. Due to the […]
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RMG adds Liberty Insurance
Liberty Insurance has completed a review of its digital agencies. DDFH&B Group’s RMG, run by Mark Millard, has replaced In the Company of Huskies for social media and search engine optimisation (SEO) tasks. Rothco will now be asked to develop digital creative in addition to its existing above the line remit. The agency handled Liberty’s […]
McDonald’s has most impact on posters
McDonald’s is the grand prix winner in this year’s Poster Impact awards, organised by PML Group and published exclusively in Marketing.ie magazine as part of a joint initiative. The out of home (OOH) specialist researched the effectiveness of 1,300 outdoor campaigns in 2014. The awards recognise the best campaigns, from both a media and creative point […]
Diageo rolls out double-hopped lager
Diageo has announced the release of Hop House 13 Lager, the third beer from the brewers project at St James’s Gate. Named after an early 1900’s hop store building at the brewery where hops are still stored, Hop House 13 is a double-hopped lager made with Irish barley and aromatic hops. The lager is now on […]
Conlon to leave IAPI
Aisling Conlon has resigned as business development manager at the Institute of Advertising Practitioners in Ireland (IAPI) and is to take up a position as head of new business with IAPI’s sister body in the UK, the Institute of Practitioners in Advertising (IPA), in the coming months, IAPI chief executive Tania Banotti has confirmed in a […]
ZenithOptimedia now fully part of Core
ZenithOptimedia has appointed Core Media Group (CMG) to run the network’s agency franchise in Ireland. The move takes CMG’s annual billings to over €170 million and secures it as Ireland’s largest media communications group. CMG has supported ZenithOptimedia’s operations in Ireland for the past seven years, but with the agency remaining a wholly owned and supported […]
Scannell again saluted by Mirror
Maria Scannell from Mirror Media Ireland (MMI) was awarded Trinity Mirror’s UK & Ireland Commercial Manager of the Year 2015 at a ceremony in Manchester last week. The awards were hosted by comedian and TV presenter Jason Manford. It is the second year in a row Scannell has won the highly-regarded honour. The Trinity Mirror […]
Smith now business director at Maxus
Sinead Smith has been appointed business director at WPP’s GroupM agency Maxus. Smith will provide client leadership across the agency’s key accounts. Smith joined the agency from Mindshare two years ago where she worked as an account director. Gemma Walsh, who joined the agency from Mediaworks in December, is now account director. Aoife Cullen,who joined […]
Ford quits as TV3’s content director
TV3 director of content Jeff Ford is to leave the station in April. In a statement, TV3 said Ford is moving back to the UK due to family commitments. He plans to take up a new position as general manager of Fox International Channels UK, based near his home in London. The statement added that Ford’s […]
IAPI puts out call for doyenne award
The Institute of Advertising Practitioners (IAPI) seeks entries for its second annual industry doyenne award. The initiative was launched by the institute last year to help address the under-representation of women at senior management level in adland. The inaugural winner was Epsilon’s Estelle Gorby (pictured above). Nominations are open until February 16. The winner will […]
Barry Group appoints agencies
Barry Group, the Mallow-based retailer which owns and operates the Costcutter, Quik Pick and Carry Out franchises, has appointed Moody Public Relations and The Engine Room to handle its PR, advertising and promotions after a six-way pitch process in December. Barry Group serves over 1,000 independent clients in Ireland and overseas. Costcutter’s public profile is likely […]
Schmidt fronts epilepsy campaign
Ireland’a head rugby coach Joe Schmidt has launched a new charity campaign for Epilepsy Ireland in the Aviva Stadium. The TV, radio, press and digital ads by Havas Worldwide Dublin promote awareness of the condition, explain what to do in the event of someone having a seizure and highlight this year’s International Epilepsy Day on […]
Sky goes with cool pitch for Fortitude
To mark the network premiere of Fortitude on Sky Atlantic this week, Sky Media Ireland has created a ice-themed ad break. Fortitude has been described by The Times as “one of the most anticipated TV shows of 2015”. It tells the story of a close-knit Arctic community which starts to unravel when a mysterious death […]
