The Javelin Group has taken a controlling stake in digital agency Brand Social. Discussions have been ongoing between the two agencies for several months and the acquisition, for an undisclosed sum, was completed before Christmas. Brand Social, will be based in Javelin’s offices in Smithfield, bringing the enlarged group’s staff total to 36. Brand Social will […]
Blog RSS feed for this section
Norah Casey talks to Marketing/tv
Broadcaster and publisher Norah Casey speaks to Marketing/tv about her career and her plans for the future. In an interview with Marketing.ie editor Michael Cullen, she explains why she has no interest in running for the Dáil, how hard it was for her to leave Dragons’ Den and why she has taken up mentoring young […]
Molony to join Maximum
Katie Molony has quit as marketing and promotions manager of The Irish Times to join Maximum Media, publisher of Joe.ie and Her.ie male and female-focused lifestyle portals. Joe.ie, whose slogan is “It’s Man Stuff”, was set up by businessman Niall McGarry in 2010. He previously ran Galway ad agency Impact Media. Former Munster and Ireland […]
Sky stays with Cat Laughs
Sky is to remain on as title sponsor of the Cat Laughs Comedy Festival in Kilkenny for another two years. The news comes as the festival prepares to celebrate its 20th year. Launched in 1995, the event is seen as one of the world’s top comedy festivals. This year’s festival runs from Thursday May 29 to […]
Drury now Drury Porter Novelli
Public relations agency Drury has rebranded as Drury Porter Novelli. Run by Anne-Marie Curran, with particular expertise in corporate, financial, healthcare and public affairs, clients include CRH, Greencore, Paddy Power, Glo Health, InterTrade Ireland, Tourism Ireland, McDonald’s, the Sustainable Energy Authority and KPMG. Michael Carey, Bord Bia chairman and Company of Food founder and executive […]
PML launches Select survey
Out of home media specialist PML Group has launched Select planning tool which indicates OOH campaigns frequency. Developed in tandem with ad agencies across Ireland, Select rates briefing and branding factors. Based on established media frequency models from across the wider media industry, the tool provides a weighted ranking to several factors regarding media, message, […]
48's horror teaser rings true
Movie buffs may have thought they were in line for an international exclusive with the global premiere of ‘22’, a horror centred on young people disappearing for no apparent reason. But it has was revealed that the trailer for the edgy indie thriller was in fact a teaser for a new ad campaign for 48, […]
One to Watch winners announced
Client executive Ailbhe Jordan and creative Dave Hurley have been chosen as the IAPI One to Watch winners for 2014. Jordan, who is joining MediaVest, was among four nominees for the executive award, along with Craig Dempsey, a digital planner at Carat; Orla Garrigan, junior project manager at In the Company of Huskies and Aisling […]
18-34s rate smartphone highest
Eight in ten 18-34 year olds their TV, laptop and tablet before their smartphone. It is their ‘desert island’ device that they ‘cannot live without’. TV was selected by just seven per cent of the respondents and tablets still have a way to go to generate a major media impact., a report by Telefonica’s O2 Media […]
Sky Sports extends opt-out
Sky Media Ireland (SMI) has added Sky Sports 3 and 4 to its live sport availability for Irish advertisers on TV. The move brings SMI’s representation to 31 channels with Irish feeds and follows the announcement of Sky’s new YouTube channel, Sky First Episodes (SFE), starting this Saturday. SFE allows viewers watch the first episodes […]
TV watched 24 hours a week
The average Irish adult watches almost three and a half hours of television a day, or over 24 hours a week, viewing figures for last year released by TAM Ireland/Nielsen figures show. The viewing of live scheduled shows accounts for 91 per cent of TV time and just nine per cent is time-shifted with recordings […]
Blinder merges with Max Films
One of Ireland’s top TV commercials production companies Blinder has joined forces with Max Films to form Pull the Trigger. The merger sees director Richie Smyth and director-producer Kieron J Walsh combine with producer and former journalist and student rights activist Maxine Brady. Smyth’s work includes award-winning campaigns for the ISPCC children’s charity (above) created […]
Rothco rolls out Tiger posters for Chinese new year
With Chinese new year starting this Friday, Rothco is rolling out a series of Tiger beer posters and in-store work in Singapore. Client Asia Pacific Breweries (APB), headquartered in Singapore, wanted a campaign for 2014 to mark the occasion. With the help of New York illustrator Victo Ngai, the agency created ads centred around a […]
