Dentsu-owned Aegis Ireland has agreed a deal with UK marketing software specialists Mediaocean to provide the Prisma digital platform. Prisma allows media agencies to conduct their entire business from researching and planning, to buying into reconciliation with bill/pay, keeping finance departments in sync with digital activity. Aegis, which comprises Carat, Lucidity, iProspect, Vizeum and Brindley, […]
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Sky to show Papal canonisations live in 3D
For the first time in history, Sky will broadcast the canonisation of Pope John XXIII and Pope John Paul II, presided over by Pope Francis live from St Peter’s Square in Rome on Sky 3D and Sky Arts from 8.30am on Sunday, April 27. The ceremony will be broadcast in full, without ad breaks. The […]
Indo backs Leinster Rugby
The Irish Independent has become the official newspaper to Leinster Rugby. Each Friday, a club supplement will be included in the Irish Independent sold in Leinster. The newspaper has a similar arrangement in place with Munster Rugby and recently announced the renaming of Cork’s Musgrave Park as Independent Park. The Friday supplement features information and […]
Ogilvy Dublin’s ISPCC hotline makes One Show
For the first time in 20 years, a film created by an Irish ad agency has been nominated as a finalist at the One Show awards in the US. The One Show provides a global stage for international work. Shortlisted is the Ogilvy Dublin short film ‘116000’ which was created for the ISPCC’s Missing Children’s […]
BT Sports to show new rugby cups
Setanta Sports is to broadcast both the European Rugby Champions Cup (ERCC) and the European Rugby Challenge Cup on BT Sport. The deal means Setanta Sports subscribers in the Republic of Ireland can view 35 live matches on BT Sport as part of the Setanta Sports pack. It will include half of the televised pool […]
Nissan partners with Uefa
Nissan has agreed a four-year global partnership with the Uefa Champions League including the Uefa Super Cup. The agreement is the Japanese car manufacturer’s biggest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons. Nissan will have extensive rights to the matches, pre-match training […]
Musgrave now Independent Park
Musgrave Park in Cork is to be rebranded as Irish Independent Park in a naming rights sponsorship between the home of Munster Rugby and Independent News & Media. The deal comes into play next season and will run for 10 years. As part of the agreement, INM will have total and exclusive ground naming rights. […]
Carat makes staff changes
Carat Ireland has announced a number of new appointments. The Dentsu-owned agency has promoted Áine Osborne to digital director. Since joining Carat in 2011, she has worked on various accounts, including Bank of Ireland, UPC and Kellogg’s. In her new role, one of her main responsibilities will be to work with the agency’s wider team […]
Blaney says IAPI effectiveness awards vital to adland
Carefully devised metrics help prove what advertising investment can achieve and because advertisers regard measurability as being essential Adfx is the industry’s most important awards show, IAPI president and McCannBlue chief executive Orlaith Blaney has said. Speaking to Marketing/tv, Blaney says Adfx, which will be presented in September, plays a vital role in highlighting how advertising […]
Samaritans get call support
In partnership with Samaritans Ireland, the country’s six largest telecom providers – BT Ireland, Eircom group, O2, Three, UPC and Vodafone Ireland – have launched a new free to call number – 116 123 – for people who are struggling to cope. The number will make it possible for people to access the service 24/7, […]
Mindshare again top NNI agency
For the fourth year in a row, Mindshare is Ireland’s biggest agency investor in print and digital press advertising. The National Newspapers of Ireland (NNI) report into press spend amounted to €155 million last year, of which €94m was through-agency. JNRS says Ireland’s news consumption habit shows over 2.2 million Irish adults read a newspaper […]
Creative thinking theme for talk
Understanding the basics of creative thinking and how marketers can harness it is the theme of the Marketing Society’s Working with Creativity morning seminar. Consultant and author of ‘Everyone is Creative’ Michael Atavar and the IMI’s executive learning director Fabio Grassi will present talks in the Morrison Hotel on Thursday, April 10. Following the event, […]
