Image Publications has won the contract to publish the Aer Lingus in-flight magazine Cara. The contract was previously with Dalkey-based publisher Maxmedia. The magazine was at the centre of a legal battle three years ago when Harmonia, the publishing house run by Norah Casey, sued Aer Lingus over the loss of a new three-year contract […]
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Tubridy's BBC shows on 2XM
Ryan Tubridy’s summer stint on BBC Radio 2 will be broadcast live by RTÉ 2fm’s digital sister station 2XM. RTÉ 2XM will simulcast the programme every Saturday from 10am to 1pm for eight weeks, starting on Saturday week, July 23. Tubridy’s show on 2fm will be fronted by the Late Late Show host for “much […]
Guinness posts new hurling ad
Diageo launched a new outdoor campaign today in support of its sponsorship of the GAA Hurling All-Ireland senior championship. Entitled ‘The Power to Lift Us All’, the campaign aims to try and bring to life the way hurling and its players can inspire and entrall a nation. The campaign was created by Irish International and […]
Setanta to show Irish movies
Setanta Sport is extending its remit by showing 20 Irish movies and documentaries this summer following a deal with the Irish Film Board. The move follows Setanta’s live free-to-air screening of U2’s Glastonbury concert last weekend and is seen as a continuing strategy to help broaden the sports channel’s appeal. The line-up of Irish features […]
Herald drops cover price to €1
Independent News & Media (INM) is to cut the price of the Evening Herald by 20 per cent from €1.20 to €1 from tomorrow, following the government Vat rate reduction. Herald editor Stephen Rae said the Vat drop would have knocked five per cent off the cover price, but they decided to go the extra […]
McHugh to join Leo Burnett
Former Initiative deputy managing director Emer McHugh is to join Leo Burnett as head of digital in September. McHugh, who was among the senior managers to quit Initiative following Chris Rayner’s move to New York, has over 15 years experience in the business, including stints with Mindshare and Clear Channel. Emer McHugh (extreme right) pictured […]
Mixed reaction to Club Orange ad
Reaction in adland has been mixed to Chemistry’s Club Orange viral. Some agency folk dislike the ad with a passion while others are at ease seeing curvaceous young women talking about squeezing their “juicy bits”. Irish International creative director Mal Stevenson says the ad has people talking – but for the wrong reasons. For him […]
RnG third in RTE ad series
RTÉ Radio will broadcast the third in its current TV information campaigns in August. The spot for Raidio na Gaeltachta will be shot in Glencolumbcille in Co Donegal today. It will be directed by Luke Franklin for Jumper Productions. A 30-second RTÉ Lyric fm promo Where Life Sounds Better started on RTÉ One this week following Live the […]
Sharks adds media category
The Kinsale Sharks awards festival will feature a media category for the first time this year. Initially, media entries will only be open to local agencies, but for next year’s 50th awards show, overseas media groups will be invited to compete. Richard Eyre, chairman of the Interactive Advertising Bureau (IAB) in the UK, will head up […]
Placement agency goes mobile
The People Group (TPG) claims to be Ireland’s first sales and marketing recruitment agency to launch a website allowing candidates apply for jobs by smart phone. TPG worked with Evolution-e Internet to create a mobile site to react to demand for smartphone web browsing. Smart phone users access the site by googling sales and marketing placement […]
Farrell takes charge at Initiative
Paul Farrell has resigned as group commercial director of The Irish Times to take on the job of managing director of Initiative. The position became vacant recently after Gavin O’Doherty quit after just two weeks in charge. The former Coca-Cola and Publicis QMP executive said he believed he was not suitable for the job. Farrell, […]
Marketers must be passionate and commercial to get on
To fast track a career in marketing people must be passionate and energetic and stay upbeat and commercial in their approach. Speaking at the first Marketing Hub hosted by Alternatives placement agency, four of Ireland’s top marketers spoke about how they got to where they are today and the lessons they learnt along the way. […]
Chemistry ignites Firework digital
Chemistry has formally launched Firework digital services, the agency’s managing director Ray Sheerin has confirmed. Firework has been operating for several months, serving Chemistry clients and those of sister company, Clickworks. Firework will also aim to develop its own client base. The new division is headed by Nathalie Heugas (above), a digital and social media expert […]
