Robin Gibb of the Bee Gees pop group will be the keynote speaker at the Independent Broadcasters of Ireland (IBI) annual seminar next Tuesday at the Radisson Hotel on Golden Lane in Dublin. The conference theme is ‘Radio: Stayin’ Alive’ and independent stations owners, management and broadcasters are due to attend. Gibb will speak as […]
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Ladbrokes backs Irish grand national
Joe Lewins, Ladbrokes Ireland and Emma Donnellan, Irish Distillers Pernod Ricard, at Fairyhouse Bookmaker Ladbrokes has replaces Irish Distillers Pernod Ricard (IDPR) and its Power Whiskey brand as the title sponsor of Ireland’s richest handicap steeplechase, the Irish Grand National at Fairyhouse, for the next three years. The €250,000 event has been supported by the […]
Fuji snaps up Today FM sports
John Cassidy, managing director, Fuji Film Ireland with Today FM breakfast presenter Ian Dempsey Fuji Film Ireland has agreed a year-long deal to sponsor all sports bulletins on Today FM. The deal is said to be worth about €300,000 to the Denis O’Brien-owned national station. Today FM’s line up of weekday presenters include Ian Dempsey, […]
Mindshare wins VHI as creative stays put at Publicis QMP
Mindshare has been appointed by VHI Healthcare to handle its media buying and planning after a contest with Initiative and the incumbent, Mediavest, part of the Publicis group. Sister agency QMP Publicis has held on to the creative account after VHI saw presentations from DDFH&B-JWT and McCann Erickson. The decision by the VHI marketing team, […]
New Dairy Milk ad premieres on TV3
The fifth and latest in the current series of Cadbury Dairy Milk TV commercials which began with Gorilla debuts on TV3 at 7.45pm tonight. Called Chocolate Charmer, the 60-second spot is somewhat reminiscent of Roald Dahl’s children’s fairytale Willy Wonka as it shows how Dairy Milk bars magically come about. Towers of chocolate and milk are created […]
Collister to romance An Post guests
Leonardo DiCaprio and Claire Danes in Baz Luhrmann’s 1996 movie version of Romeo + Juliet British creative guru Patrick Collister is to visit Dublin to address an An Post breakfast seminar on how direct mail and digital can work as one. Collister, ex-Ogilvy, will use excerpts from William Shakespeare’s Romeo & Juliet to show how strategies […]
UK tourists to Ireland targeted online
Marlfield House in Gorey, Co Wexford, a popular choice for opera lovers Tourism Ireland in the UK has teamed up with lastminute.com for a campaign highlighting ten ‘not-to-be-missed’ festivals and events taking place this year on the island of Ireland. The ads highlight various tourist attractions like golf in Killarney, eateries in West Cork and […]
CBS launches digital ads in Tallaght
Marie Lawlor, CBS Outdoor, Pauline Larkin, Ambient Plus PML and Marie Diver, Starcom, at a photocall in the Square Town Centre in Tallaght to launch the first mall digital formats in Ireland. The new package includes a series of three different digital escalator panels (DEPs) and LCD screens. Advertisers have access to ten-second commercials on all […]
Lynott in 'Ireland's Greatest' top ten
Former Thin Lizzy frontman Phil Lynott is among the top ten greatest Irish figures ever as chosen by members of the public voting on the RTE.ie website. Lynott, who died tragically in 1986, aged 35, is joined by former presidential candidate and Chernobyl activist Adi Roche and the late politician and physician Dr Noel Browne. […]
An Post calls for DM entries
Amie Peters, An Post and Dave Fanning, 2FM, at a photocall outside the GPO to promote the 2010 An Post Direct Marketing Awards. Entries this year must be in by Friday, April 20. A total of 28 awards in four categories will be presented. RMG Target has won agency of the year four years running. […]
Cadbury buses it for GAA campaign
Cadbury are running a series of bus wraps created by Master Media in eight locations around the country to promote their sponsorship of the GAA Under-21 football championship different. All eight buses normally operate on set routes with timetables but are redeployed on match days as private hire for fans. David Dwyer of Master Media […]
Chemistry takes Mad Men break
Chemistry is taking over an entire commercial break in the last of the current series of Matt Weiner’s Mad Men going out on RTE 1 late on Easter Monday. The agency has links with the adland-based soap having won a competition run by RTE Media Sales inviting agencies to create stings for the third season. The […]
Beckham in new Adidas ad
AC Milan and England footballer David Beckham teams up with various celebrities for a new campaign for Adidas Originals. The former Manchester United midfielder joins Snoop Dogg, Whitney Port, N’Dubz, Noel Gallagher and Agyness Deyn to spread the message ‘Street Where Originality Lives’. Evolving from 2009’s ‘House Party’ and soundtracked to the Pilooski remix of […]
