Digital ad spend in Ireland grew by 27 per cent last year, figures released by IAB Ireland as part of the PwC Online Adspend Study shows. Total digital ad spend was €830m in 2021. Online display advertising grew by 40 per cent to €498m, with social and video cited as the main drivers. Spend on […]
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Orlando Wood returns to Dublin for talk
British adman and writer Orlando Wood returns to Dublin next month in a talk jointly hosted by the Marketing Institute and Boys+Girls. The breakfast event is in the Marker Hotel at 8.30am on Thursday, May 5. Wood’s new book, Look Out (IPA), is a further exploration into advertising effectiveness and examines how adland can make […]
IAPI announces top Effie performers
IAPI has released the Effie Awards Ireland Index for 2021 with league tables of the top agency and brand achievers. The index identifies and ranks all the contenders by analysing winner and finalist data from the recent Effie Awards. The awards provide Ireland’s agencies and marketers with their first chance to pitch themselves against their […]
TBWA\Dublin adds Bolt production unit
TBWA\Dublin has launched a new in-house production company called Bolt. The studio will offer a range of production services from film and photography to digital content and post-production. The new unit is part of the Omnicom agency’s global network comprising 13 other Bolt studios in cities such as Hong Kong, Sydney and Amsterdam. TBWA\Dublin business director […]
Fáilte Ireland and Virgin behind new travel show
Fáilte Ireland and Virgin Media One television have teamed up for a new six-part travel series called Are We There Yet? The shows will seek out the best day trips and holidays to encourage staycations this year. The series is hosted by husband-and-wife team Jon Slattery and Ciara Whelan, from The Holiday Show with some help from their three […]
Public House creates Ukraine ads for Unicef
The Public House have launched a campaign for Unicef Ireland’s Ukraine appeal. The hard-hitting ads examine the current situation for children affected by the Russian invasion with a sound design driven radio spot which sets up the innocent scene of young children ‘playing soldiers’ and violently interrupts them with the real sounds of the weapons […]
Huskies and GroupM combine to combat racism
GroupM Ireland and In the Company of Huskies have partnered together to develop a through the line campaign for INAR (Irish Network Against Racism). The campaign coincides with Anti-Racism month and is aimed at driving awareness about the iReport.ie app and website, which is a vehicle for people across Ireland to share racist incidents confidentially. […]
Sound of W, a Ukrainian’s account
Vladyslava Denys is a mother, a working creative and a proud Ukrainian. Slava was president of the Art Directors Club of Ukraine. She will be a judge for the 2022 ICAD Awards and a keynote speaker at their festival in June. This is her vivid account of her flight from her homeland with her daughter. […]
Spin 103.8 duo joke about art of seduction
Graham O’Toole and Nathan O’Reilly, the comedy duo from Spin 103.8’s Fully Charged morning show, have launched a new podcast on GoLoud about the art of seducing would-be partners – supposedly the world’s only podcast dedicated to shifting. Each week the two self-professed experts will sit down with a well-known guest to explore their shifting […]
Dynamo rebrands Compu-b as Select
Dynamo has rolled out a new identity for Compu-b with the company’s six stores nationwide and 23 Stormfront stores in the UK rebranded as Select. The move makes Select one of the largest Apple premium resellers in both territories with projected annual group sales of €130 million. The rebrand coincides with the network’s launch of […]
More being spent on eating out and holidays
As pandemic restrictions are lifted, Irish consumers are spending more on eating out, holidays and concerts than before the pandemic, new research by Radiocentre Ireland, the new industry body for audio indicates. Some habits that are set to change for good as one in three people who currently work from home want to continue to do […]
IAPI announces cubs heading for Cannes
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the seven Cannes Young Lions (CYL) teams that have been selected, following a two-round judging process to represent Ireland at what is referred to as the Oscars of advertising: Cannes Lions. CYL is a global creative competition that allows young industry talent to compete against […]
Hyundai to sponsor Corrie and Emmerdale
Car company Hyundai Ireland have agreed a deal with Virgin Media Solutions to sponsor ITV’s popular soaps Coronation Street and Emmerdale. The deal, which was brokered by Havas Media, comes after Hyundai had backed Corrie since 2017, making it one of the longest-standing sponsorship packages across the Virgin Media Television channels. The value of the […]
