RTÉ has a new marketing push aimed at highlighting the issue of misinformation and the importance of accurately sourced news. ‘Truth Matters’ is the biggest campaign for RTÉ News in over a decade and comes in the middle of a global pandemic, just as the spectre of Brexit returns and six weeks out from what […]
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Galway girl Coughlan fronts free Coke campaign
Best known for her role in the Channel 4 hit comedy Derry Girls, Nicola Coughlan is fronting Coca-Cola’s new ‘This Coke is On Us’ initiative, where consumers throughout Ireland are invited to enjoy a free Coke to support local bars, cafes and restaurants nationwide. Consumers simply download a coupon and present it in any of […]
Just Eat delivers new message with OOH ads
Just Eat online food ordering and delivery service has launched a new out of home (OOH) campaign. It follows the company’s recent refresh, which sees the brand further align with the identity of its new global group, Just Eat Takeaway.com. Prompting consumers to order using an online app, the new ads feature international entertainer Snoop […]
Onside says sponsors accept fall in spectators
As sports events including the Guinness 6 Nations and GAA Championships shape up for a return to play next month, almost half – 46 per cent – of the Irish sports industry believe major sports events will proceed with reduced capacity of up to a quarter of attendees across the remainder of the year, a […]
Almost all cinemas now open for business
Cinema sales house Wide Eye Media reports that 95 per cent of cinemas in the Republic are now open. Admissions have been strong in recent weeks following the release of Chris Nolan’s Tenet, After We Collided and New Mutants. During September, Keanu Reeves is back in Bill & Ted Face the Music and Geraldine Viswanathan […]
Sherpa goes virtual with Irish celebrities
Events agency Sherpa has launched the Irish Icons creative product. The creation of event management professional Brian Gormally (pictured) of Sherpa Events, Irish Icons will bring some famous Irish names to business live to staff or clients. With Covid-19, virtual events have become a mainstay in trying to keeping team and employee morale high. When […]
Revive helps sharpen up Blades new season
Irish-owned Revive Active food supplements have agreed a partnership deal with Premier League club Sheffield United. Revive’s Zest Active is now the official immunity brand for ‘The Blades’ for the coming season. The brand is used to protect from illnesses such as cold and flu through its formulation containing beta glucans 1/3 and 1/6. The […]
Lidl backs Virgin’s new school series
German discounter Lidl is the sponsor of the new Big Year in Big School series on Virgin Media One. The series offers a window into the ups, downs, tears, tantrums and triumphs that unfold when a class of children meet each other for the first time. The series gives viewers an insight into the lives and […]
IBTS, IDA Ireland and Fáilte Ireland see agencies
As the Institute of Advertising Practitioners in Ireland (IAPI) issues pitching guidelines for marketers though its media council working group from client leadership teams at Core, Dentsu Aegis and GroupM, the Irish Blood Transfusion Service (IBTS), IDA Ireland and Fáilte Ireland have invited creative and media agencies to present. The IBTS list includes creative pitches […]
A summer like no other for PR
Dr Martina Byrne, CEO, Public Relations Institute of Ireland (PRII), on how those across the spectrum in PR have managed to get to grips with Covid-19 in recent months When I used to teach writing skills to younger colleagues, I told them to avoid superlatives like ‘unique’ and ‘unprecedented’ as the terms were rarely justified. […]
Deloitte’s Acne agency formally opens in Dublin
Deloitte-owned creative consultancy Acne has officially opened new offices here in Dublin and in Milan, Rome and Lisbon. Acne will provide clients with brand, advertising and content creation as well as strategic and production services. Founded in 1996, Acne also has offices in Stockholm, London and Berlin with Ikea, Volvo and Instagram among its clients. […]
Lucozade owner Suntory changes corporate ID
Japanese-owned drinks company Suntory Beverage & Food Ireland (SBFI) is now the new publicly facing name of Lucozade Ribena Suntory Ireland (LRSI) in a move designed to align the business closer to the group’s global brand. Suntory Beverage & Food Europe (SBFE) says that all its local markets will undergo a commercial name change. A […]
Only one in 10 Irish graduates land jobs
Just a tenth of Irish graduates have found work this year with ‘job hunt fatigue’ penned to hit by Christmas, a report by recruitment agency Walters People Ireland shows. Only 16 per cent of grads have found a job since March and 70 per cent of professionals blame Covid-19 for the delayed entry into the […]