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Lawn replaces McGrath in charge of Starcom

Emer Lawn has been appointed as the managing director of Starcom in place of Geoff McGrath, in a move which Core describes as an important next phase in the company’s ambitious plans as it looks to continue the impressive growth experienced in recent years. Lawn joined Starcom in August of last year as the agency’s […]

Javelin has created the latest instalment in SSE Airtricity’s This is Generation Green campaign first launched in 2018. The ads highlight the importance of renewable energy. Research shows that concern for the environment has strengthened and Covid-19 has brought things that are important into focus, like families and friends and what the future holds for them. […]

Irish sports tech company N-Pro has launched its ad campaign ‘Live for the Game’ to highlight the safety benefits of its headgear brand N-Pro. The product aims to reduce the risk of serious head injury in rugby by lessening the impact force to the players’ heads by up to 75 per cent compared to other […]

RTÉ has a new marketing push aimed at highlighting the issue of misinformation and the importance of accurately sourced news. ‘Truth Matters’ is the biggest campaign for RTÉ News in over a decade and comes in the middle of a global pandemic, just as the spectre of Brexit returns and six weeks out from what […]

Best known for her role in the Channel 4 hit comedy Derry Girls, Nicola Coughlan is fronting Coca-Cola’s new ‘This Coke is On Us’ initiative, where consumers throughout Ireland are invited to enjoy a free Coke to support local bars, cafes and restaurants nationwide. Consumers simply download a coupon and present it in any of […]

Just Eat online food ordering and delivery service has launched a new out of home (OOH) campaign. It follows the company’s recent refresh, which sees the brand further align with the identity of its new global group, Just Eat Takeaway.com. Prompting consumers to order using an online app, the new ads feature international entertainer Snoop […]

As sports events including the Guinness 6 Nations and GAA Championships shape up for a return to play next month, almost half – 46 per cent – of the Irish sports industry believe major sports events will proceed with reduced capacity of up to a quarter of attendees across the remainder of the year, a […]

Cinema sales house Wide Eye Media reports that 95 per cent of cinemas in the Republic are now open. Admissions have been strong in recent weeks following the release of Chris Nolan’s Tenet, After We Collided and New Mutants. During September, Keanu Reeves is back in Bill & Ted Face the Music and Geraldine Viswanathan […]

Events agency Sherpa has launched the Irish Icons creative product. The creation of event management professional Brian Gormally (pictured) of Sherpa Events, Irish Icons will bring some famous Irish names to business live to staff or clients. With Covid-19, virtual events have become a mainstay in trying to keeping team and employee morale high. When […]

Irish-owned Revive Active food supplements have agreed a partnership deal with Premier League club Sheffield United. Revive’s Zest Active is now the official immunity brand for ‘The Blades’ for the coming season. The brand is used to protect from illnesses such as cold and flu through its formulation containing beta glucans 1/3 and 1/6. The […]

German discounter Lidl is the sponsor of the new Big Year in Big School series on Virgin Media One. The series offers a window into the ups, downs, tears, tantrums and triumphs that unfold when a class of children meet each other for the first time. The series gives viewers an insight into the lives and […]

As the Institute of Advertising Practitioners in Ireland (IAPI) issues pitching guidelines for marketers though its media council working group from client leadership teams at Core, Dentsu Aegis and GroupM, the Irish Blood Transfusion Service (IBTS), IDA Ireland and Fáilte Ireland have invited creative and media agencies to present. The IBTS list includes creative pitches […]

Dr Martina Byrne, CEO, Public Relations Institute of Ireland (PRII), on how those across the spectrum in PR have managed to get to grips with Covid-19 in recent months When I used to teach writing skills to younger colleagues, I told them to avoid superlatives like ‘unique’ and ‘unprecedented’ as the terms were rarely justified. […]