Creative agency Boys + Girls which sets out to create campaign which entertain consumers has joined the global By the Network group as the exclusive partner in Ireland. By The Network was founded by former Grey global creative chairman Per Pedersen, who has won over 500 major awards, including most recently the multi grand prix […]
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Barry Keoghan stars in new Guinness ads
Hollywood actor Barry Keoghan has been hired by Diageo to support its continuing Guinness Raising the Bar initiative. The new ‘Every Moment Counts’ ads highlight safe socialising as pubs start to reopen with the easing of Covid-19 restrictions. The campaign is run in tandem with the LVA, VFI and Hospitality Ulster as a reminder for […]
MII’s new plan to target boardrooms
The Marketing Institute (MII), the professional body for Ireland’s marketing practitioners, has unveiled a new corporate strategy aimed at driving economic growth, helping business leaders achieve better business performance and positioning Ireland as a global hub for marketing expertise through a partnership with Berkeley Global, University of California. The Global Marketing Leadership Programme will be […]
BBDO hires Eliezer for planning role
BBDO Dublin has appointed Brazil native Adriano Eliezer as its new planning director to work alongside head of strategy Sarah Hughes. He was previously global strategy director with BBDO in Germany. His client portfolio includes Honda, Nissan, Adidas, Citibank and P&G. His industry awards include an Effie and Cannes Young Lions for best strategist. Eliezer […]
Omniplex confirm cinema re-openings
Omniplex Cinemas have announced a phased re-opening plan, starting with nine of its cinemas from next Monday, June 7. The cinemas are in Arklow, Cork, Dundalk, Galway, Limerick, Rathmines, Sligo, Tralee and Wexford. On June 11, the company will open six more cinemas, in Carlow, Balbriggan, Drogheda, Monaghan, Roscommon and Waterford. On June 18, cinemagoers […]
Nolan gets global innovation role at Accenture
Graham Nolan has been appointed as global innovation director by Accenture, the business group which owns Rothco. He was business director at design agency Fjord for the past four years. Prior to that, he spent five years as head of strategy at CKSK and worked in client service roles at Cawley Nea, TBWA and Pulse. […]
Lidl again tops BrandShout poll
German discounter Lidl has again come out on top in the latest survey of Ireland’s most recalled advertised brands in the May poll for Marketing.ie. Lidl’s main rival, Aldi, held on to second spot and the HSE Covid-19 campaign again ended up third, one place ahead of new entrant Bank of Ireland which has been […]
Heineken rolls out €10m pub re-opening scheme
Ahead of almost 3,500 pubs and bars re-opening around the country next Monday, Heineken Ireland is deploying its own green army to help the hospitality sector with a €10 million support programme. The Fresh Beginnings initiative will see Heineken employees receive money to spend in pubs supporting footfall and cashflow for bar owners and staff. […]
Bonfire kept busy by Revive Active and Chadwicks
Bonfire has won a new product launch account for Revive Active after a creative contest. The agency is now at production stage on the launch campaign for the third quarter of the year. Bonfire, which was founded by Ian Doherty and Seán Hynes, has been hired to create a new brand in the parcel locker […]
Grocery and everyday items shift online – Dentsu
Nearly two thirds of people agree that they have changed their shopping behaviours due to Covid-19 and a quarter of people are now shopping for day-to-day items online more often, a report by Dentsu Ireland indicates. While there has been a significant pivot to online retail, shopping for day-to-day items has remained mainly in-store, particularly […]
Fáilte Ireland launches €4m staycation campaign
Fáilte Ireland has launched a new €4 million domestic marketing campaign as the country’s tourism sector prepares to reopen. The ‘Keep Discovering’ campaign created by Accenture Interactive’s Rothco aims to drive domestic holidays for the remainder of the year and help to reboot and rebuild tourism activity, particularly during the summer months. The campaign runs […]
SuperValu named top marketing team at AIMs
Musgrave’s SuperValu was voted marketing team of the year at the Marketing Institute’s All Ireland Marketing Awards, aka the AIMs. The awards salute marketing achievements across 19 categories. The SuperValu team, which was led by Shane Lynch, were also honoured with a second prize, taking home the client agency collaboration award with TBWA. SSE Airtricity […]
DMG’s Extra.ie targets Ireland’s staycationers
DMG Media Ireland has today launched ‘Look Up Ireland’, a new dedicated travel news section on Extra.ie, delivering staycationers with news and articles about travelling in Ireland. With county-by-county travel restrictions eased and families across Ireland planning their holiday breaks, the new section covers places to go, things to see and places to eat. The […]
