The Advertising Standards Authority for Ireland (ASA) is to host a webinar on influencer marketing that will discuss the future of the industry, what opportunities lie ahead for influencers and brands and maintaining trust through transparency. The free webinar will feature new research into influencer marketing and a panel of experts will offer insights. The […]
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Wolfgang reports online sales jumped by 159%
Irish online retail sales grew by as much as 159 per cent in 2020 up from an average annual growth of 32 per cent between 2017 and 2019, Wolfgang Digital reports. The trend is based on an analysis of over half a billion euro of online spend, about seven per cent of the total Irish […]
Renault marks 10 years as Dempsey’s partner
A lot has changed in 10 years – fashion, hairstyles, technology – but one thing that has remained the same is the popularity of the Ian Dempsey Breakfast Show on Today FM, which remains the biggest breakfast show on commercial radio. Renault celebrates a decade of its partnership with the Today FM show and also its […]
Popularity of pets a helpful stroke for Irish vets
The Covid-19 pandemic resulted in higher turnover for almost half of Irish veterinary practices last year with an increase in pet ownership levels contributing to greater demand for services, a new report indicates. As vets continue to work long hours, achieving better work/life balance continues to be the top aspiration of vets and their employees. […]
DMG Media gives readers free Mail
DMG Media Ireland will give away a free copy of the Irish Daily Mail inside tomorrow’s edition. Paul Henderson, CEO, DMG Media, said they know the pressure everyone is under at the moment with many people in need of a pick-me-up, so the idea is to make it as easy as possible for readers to […]
Huskies go with Apache Valentine’s scent-up
This year, it is going to be a Valentine’s day like no other. Life in lockdown has been hard on romance. Gone are the days of dressing smart, going for dinner, dousing ourselves in a signature scent and wanting to tear each other’s clothes off. Valentine’s Day 2021 is going to be a whole different […]
Lidl supports ladies GAA with new push
German discounter Lidl has launched a new campaign created by BBDO Dublin to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA). Launched across TV, OOH and multiple digital channels, ‘Level The Playing Field’ aims to acknowledge the generations of players who have battled for equality and act as a rallying cry for all […]
Jones replaces Burns in charge of Publicis
Geraldine Jones has been appointed as managing director of Publicis Dublin following Padraig Burns’s decision to retire after 33 years. Burns will step down at the end of July and Jones will take on her new role from the start of August. Jones joined the agency 20 years ago and has worked for the agency […]
Vast number of Irish adults favour FM
As much as 77 per cent of Irish adults listen to radio on FM while only eight per cent of the population, 330,000 people, listen in on a digital device, the JNLR’s ‘Radio in a Digital World’ report by Ipsos/MRBI shows. Of those that tune in digitally, 4.8 per cent use a mobile device, 1.9 […]
Brown leaves Folk Wunderman Thompson
Gary Brown has stepped down from his role as executive chairman of Folk Wunderman Thompson. He launched Target Marketing in January 1990, which later became RMG Target, Target McConnells and, most recently, Folk WT. Under Brown’s leadership, Target Marketing became a vibrant business and won the An Post agency of the year award four years […]
Mediahuis launches Programmatic Plus
Independent News and Media (INM), which Belgian publisher Mediahuis bought from Denis O’Brien in 2019, has launched Programmatic Plus (PP), a product the group claims will change the way programmatic advertising is delivered by INM titles in Ireland. PP is aimed at boosting targeting, transparency and actionable post campaign analysis (PCA). INM says that measuring […]
Guinness rolls out Six Nations out of home ads
With the Guinness Six Nations kicking off this weekend, with Ireland playing away to Wales on Sunday, title sponsor Guinness has been ramping up anticipation for the tournament on out of home (OOH) as part of its wider sponsorship activity. Large format gave prominence to Guinness’s message ‘Hope Rises’, building awareness of its sponsorship. Ahead of […]
Digital ad body launches members’ gold standard
IAB Ireland, the trade organisation for the digital advertising industry, has launched a gold standard for its members with the aim of reducing ad fraud, increasing brand safety with tag standards and certification, improving the digital advertising experience for users and creating greater cross-industry transparency around the use of consumer data. The gold standard was […]
