Drinks group C&C has unveiled its first major ad campaign for Budweiser aimed at focusing on the American lager’s smooth taste as the brand tries to reconnect with younger drinkers. The new ads, which run across scheduled TV, TV Players, YouTube and other online channels, introduces Irish consumers to the brand’s new identity. Earlier this […]
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Goosebump rolls out Bulmers ads
C&C has launched a new campaign for Bulmers Original Irish Cider called ‘The Drum – When Time Bears Fruit’. The ads highlight the drink’s 18-month fermentation and dedication to craft. C&C launched a new addition to the Bulmers family, namely Bulmers Rose. The campaign also includes out of home (OOH), video on demand (VOD) and […]
Boys+Girls score Three’s Chelsea shirt deal
Boys + Girls has officially announced a new global campaign for Three UK’s shirt sponsorship of Chelsea FC. The work follows the agency’s appointment to handle the deal after pitching against the highly-rated Wieden + Kennedy network. Boys + Girls worked with Nexus Studios in creating a virtual launch using augmented reality (AR) to allow […]
Tipperary takes new twist on eco-friendly pack
With growing concern on the use of single use plastic, Tipperary Water is on an eco-friendly journey, launching an alternative to the traditional plastic drinks bottle. The brand unveiled its new eco-friendly carton in an out of home (OOH) campaign to raise awareness of the new plant-based carton and communicate the company’s move to a […]
Lottery’s new app ad awash with interest
The National Lottery launches its new-look app with a TV spot about Old Hank, a rickety old family washing machine who uses the app’s ‘shake to play’ feature to win the jackpot and take his buddies off to ‘unplug’ and relax on a dream holiday. The ad highlights one of the app’s new features and […]
TBWA creates smiling face mask emoji
TBWA\Dublin has launched the world’s first smiling face mask emoji and submitted a proposal to Unicode for the creation to be added to emoji keyboards. Covid-19 has largely changed world views on face masks with recommendations from the WHO and other medical bodies that suggest face coverings are effective in reducing the spread of the […]
Foe arouses a new curiosity in Vodafone
Foe has teamed up with Carat and Vodafone to activate their new curiosity platform. Foe is providing a full suite of daily creative updates which explore what the nation are curious about on a daily basis. Using localised search data, refreshed and seeded through media every day, the campaign reveals what a lot of us […]
Virgin turns on gigabit broadband
In a significant development, Virgin Media Ireland has switched on gigabit broadband services across its entire network, bringing lightning fast internet services to people, homes and businesses in towns and cities across the country. The launch of 1 Gigabit (1Gig) services makes Virgin Media the country’s largest gigabit broadband provider. It makes gigabit broadband – […]
Claire Byrne to host Today show on RTÉ Radio 1
RTÉ has confirmed Claire Byrne as the new presenter for RTÉ Radio 1’s weekday mid-morning Today current affairs and magazine programme. As and from next Monday, Byrne will take over from Sarah McInerney, who has stood in as the presenter of the two-hour show (10am to midday) in recent months following Seán O’Rourke’s stepping down […]
Legacy rolls out ads to re-open Dublin
Despite the new Government restrictions aimed at preventing the spread of Covid-19, Legacy Communications has launched a creative public awareness campaign on behalf of a working group comprising Dublin Town, Dublin City Council, An Garda Síochána and the National Transport Authority using the slogan ‘Easing like a Sunday Morning’. The ads urge Dubliners to ease […]
The Public House wins Bord na Móna
Independent creative agency The Public House has been appointed as the strategic and creative agency for Bord na Móna solid fuel home heating. The agency was appointed following a three-way competitive pitch. The other agencies which presented were not named. Bord na Móna has been in home heating since 1946 using peat sources in the […]
P&G not to appeal Tampax ad ban
Procter & Gamble has decided not to seek a review of the ban imposed by the Advertising Standards Authority of Ireland (ASAI) on its Tampax & Tea TV ad, the ASAI has confirmed. As a result, the decision remains that the ad will not run in the same format again. Ads found to be in […]
Ogilvy’s Irani passes Young Shark Covid-19 test
The Shark Awards have announced the winner of this year’s Young Shark competition. The competition, which is open to creatives under the age of 26, was won by Shauna Irani, a copywriter from Ogilvy India who beat off the competition with her direct mailer idea ‘The Real Test of 2020’. The brief addressed the topic […]
