With Christmas fast approaching, almost nine in 10 Irish households have no plans to cut back on festive spending this year, with most people planning to spend the same amount as last Christmas, or more. Research for Aviva Home Insurance found that over two thirds of respondents over-spent last Christmas. But half of those interviewed […]
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Drico still leads in sports star poll
More than a year after retiring, former Leinster and Ireland rugby star Brian O’Driscoll has retained his number one position as the country’s most admired sports personality, while Ireland captain Paul O’Connell (above), stretchered off in the Rugby World Cup game against France in Cardiff at the weekend, made most gains in admiration for Irish […]
B&A co-founder Graham Wilkinson dies
Graham Wilkinson, who 30 years ago helped launch research agency Behaviour & Attitudes (B&A), along with Des Byrne and Phelim O’Leary, has died “reluctantly”. The three men had worked together at Irish Marketing Surveys (IMS). B&A went on to develop a strong client base across a multitude of studies and become Ireland’s top qualitative research […]
GroupM agrees deal with iReach
GroupM is to enter into an exclusive partnership with market research agency iReach Insights. The partnership provides GroupM’s Mindshare, MediaCom, MEC and Maxus exclusive media agency access to iReach research and analytics services. Up to now, iReach, run by Oisin Byrne, has conducted regular consumer studies for Dentsu Aegis’s Carat Ireland. GroupM is part of WPP and […]
Vast majority of consumers fear identity theft
New research by Core Media agency MediaVest shows that nine out of 10 people fear identify theft. This is despite the fact that over half of consumers would give away their personal data in exchange for discount vouchers. When it comes to what information people are happy to share with companies and organisations, just seven per […]
TV spend up 5% last year, TAM reports
The total advertising spend on TV last year came to €217,561,131, which is a 30 per cent share of the estimated €750 million total spend advertising spend in the Republic, TAM Ireland reports. It is thought that total advertising revenues increased by four points last year. The figures by KPMG for TAM include spot, sponsorship, product placement […]
Three times more press coverage for Yes side
Ireland’s national newspapers carried three times more Yes articles than No articles about the same-sex marriage referendum in the three weeks up to May 20. The finding is based on independently commissioned research by PR and public affairs agency MKC Communications and carried out by media monitoring company, Newsaccess. A detailed analysis of coverage of the […]
Barcelona coolest European city for Irish tourists
The city of Barcelona in Spain has been voted the coolest city in Europe, a poll for Estrella Damm, a Barcelona beer brand, claims. The Catalan capital famous for its architecture and football team led by Lionel Messi got a 35 per cent “cool” ranking from a sample of “over 100 Irish people” when asked […]
PML study shows consumer details important when eating out
New research for poster specialist PML Group conducted by Ipsos MRBI shows that 71 per cent of Dubliners consider it important that calorie and nutritional information is displayed on menus in fast food restaurants. The research, which is the latest report in PML’s Focus series, was carried out earlier this month among a group of 300 […]
Journalists don’t trust social media
Irish journalists still rely on traditional methods to verify stories and tend to distrust social media, the first nationwide survey of news reporting in the digital age indicates. The survey by the Insight Centre for Data Analytics at NUI Galway shows that while most journalists in Ireland use social media for sourcing news leads, content […]
Bord Bia shortlisted for four research awards
Ireland’s food and drinks promotions body Bord Bia has been shortlisted for four of its campaigns in the annual Marketing Society research excellence awards. Bord Bia’s Irish IMF Exporters Billion Dollar Baby campaign is in the running in the two categories of brand development and strategy and qualitative research. Glanbia’s ‘Local Tuning’ Avonmore in China […]
Shoppers buying groceries more often, PML reports
Dubliners are shopping for groceries more often and tend to visit several outlets, a PML survey conducted by Ipsos mrbi shows. The study says 76 per cent of the sample of 300 Dubliners said they shop for groceries up to three times a week. Six in 10 shoppers do smaller, more frequent shops rather than […]
