Behaviour & Attitudes director Luke Reaper is among the speakers at a Marketing Society research seminar next week. Reaper will talk about ‘the mobile puzzle – consumer segmentation for Meteor and eMobile’. The case study was the winner in brand development and strategy at the society’s awards and won the grand prix. The seminar will […]
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Red C merges with OI Research
Red C Research & Marketing and OI Research, formerly known as Outsourced Insight, have merged their interests. The agreement will see a new agency formed which will be one of Ireland’s biggest independent research groups. Red C is run by Richard Colwell, a former director of Lansdowne Research. The agency is well known for its […]
Poll points finger at Cullen
Bill Cullen’s decision to fire feisty Cork restaurateur Sandra Murphy in week ten of The Apprentice on TV3 last night has come under fire. An online poll www.didbillgetitright.ie by project sponsor JustEat.ie shows that the Irish public disagree with Cullen’s decision and that even the veteran motor industry boss can call it wrong. JustEat.ie’s public […]
SparkQual shortlisted for five gongs
SparkQual has been nominated for a total of five campaigns in this year’s Marketing Society Research Excellence Awards which will be presented next month. The agency has the two campaigns in the advertising and creative category for Unilever and Britvic Ireland, plus three out of the four contenders in the qualitative category for AIB, Birds Eye […]
Deadline looms for research awards
The Marketing Society reminds its members that the closing date for entries in this year’s Research Excellence Awards is 4pm next Tuesday, November 8th. The awards are open to all research practitioners in the Republic. Entrants must be society members and the field work should have been conducted between the start of January 2010 and […]
O'Callaghan and Tubridy top TV hosts
RTE’s Miriam O’Callaghan and Ryan Tubridy share top spot in a survey of Ireland’s most popular TV personalities. The two hosts each earned an 18 per cent share of a public poll conducted by Onside Sponsorship, followed by Gay Byrne, Pat Kenny and TV3 late night presenter Vincent Browne in the top five. The top […]
Fanagan to join Red C
Carol Fanagan is to join Red C Marketing Research from Millward Brown IMS where she was deputy managing director. Apart from a brief spell with Eircell (Vodafone), Fanagan has worked with the IMS group for 23 years, 13 of which were spent in Irish Marketing Surveys and ten years in its sister firm, Lansdowne Market […]
Shoppers to cut Christmas spend
Just over half of Irish shoppers plan to reduce their Christmas spend this year with one in ten waiting to see what happens in the Budget, a report by Axa Financial indicates. Some 51 per cent will spend less shopping over the festive season, while just one per cent say they intend to buy more […]
Poll on what changed Ireland
To mark the 50th anniversary of The Pill, Bayer Healthcare is asking the public to vote on things that have changed Ireland over the last half century. Political, social, legislative, cultural, technological or commercial – have your say and vote for one nomination in each category of the 50 things that have changed Ireland. For every […]
Spending on groceries up again
Consumer spending on food and drink increased in May for the first time in 17 successive months of decline, new figures released show. Although the increase was just 0.5 per cent, Tom Harper, managing director of Nielsen Ireland, said it showed there were tentative signs of recovery in the Irish economy. Speaking at the National […]
Guinness coolest Irish brand in UK
Ireland rugby players Girvan Dempsey, Rory Best and Tommy Bowe at a Guinness Area 22 event Over a third of British consumers voted Guinness as the coolest Irish brand in a YouGov survey commissioned by Irish-owned, London PR agency Eulogy! Alcoholic drinks take the top four spots in the poll headed by Guinness on 36 […]
Cheltenham still rides high with Irish
Cheltenham remains a favourite with Irish people, a new survey by iReach Market Research reveals with 44 per cent of adults planning to place a bet during the festival. With a nod to the recession though, one in four will reduce their betting spend and only three per cent plan to spend more than last […]
Over 50s feel lucky and free
The over 50s generation feel lucky to be in their situation as they approach retirement or have retired already with little debt, a new research study released by McCann Erickson Dublin shows. They feel they have had a better quality of life than their parents and there are much more opportunities now in retirement in […]