Behaviour & Attitudes director Luke Reaper is among the speakers at a Marketing Society research seminar next week. Reaper will talk about ‘the mobile puzzle – consumer segmentation for Meteor and eMobile’. The case study was the winner in brand development and strategy at the society’s awards and won the grand prix.
The seminar will showcase the best in class research from Ireland and the UK. Clients and agencies will present their winning entries, including visiting guest speaker Deborah Sleep from Engage Research in London. Sleep won the 2011 Marketing Research Society (MRS) award for innovation in methodology.
Also showcasing their research award winning papers from the Marketing Society Research Excellence Awards 2011 in the Royal College of Physicians in Kildare Street next Friday morning will be:
Richard Colwell, managing director, Red C Research
Winners of Innovation in research approach
‘24 Hours to Deliver Insight to Election Day Coverage for RTE’
Sarah Hargaden, account director, Millward Brown Lansdowne
Winners in public policy and social research
‘Food Poverty for Safefood’
Julie Angus and Justin Healy, directors, SparkQual
Winners in qualitative research
‘Bird’s Eye View and Beyond for Birds Eye’
For more details on the seminar, click on www.marketingsociety.ie