RTÉ Media Sales has announced Deliveroo as sponsors of Takeaway Titans on RTÉ 2. The reality show aims to seek out Ireland’s finest line-up of takeaway talent and put them to the test to see who comes out on top. Traditionally a space for fish and chips, Irish customers can enjoy delicious takeaway food from […]
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Peroni sponsors Virgin’s Restaurant
Virgin Media Solutions have announced the Italian beer brand Peroni Nastro Azzurro as the lead sponsor of the new series of The Restaurant, which returns to Virgin Media One next Tuesday, September 27, along with restaurateur and chef Marco Pierre White and food writer and broadcaster Rachel Allen. The series will show how Peroni pairs […]
Renault renews Late Late Show sponsorship
RTÉ Media Sales and Renault Ireland have agreed a deal to renew the French car brand’s sponsorship of the Late Late Show on RTÉ One for the eight year in a row for an undisclosed sum. The new season of the world’s longest-running chat show, now in its 61st year, begins this Friday. Renault’s Patrick […]
Paddy Powers sponsors VMTV comedy show
Paddy Power is the sponsor of the new Craic Den Comedy Club starting on Virgin Media Two at 10.05pm tonight. The show is hosted by comedians Eddie Mullarkey and Damo Clark and is filmed in Dublin’s Tramline. The series will run for five weeks with a double episode tonight in the lead up to next […]
Mindshare brokers tasty TV deal for Tesco
This week marks the launch of Tesco Ireland’s sponsorship of RTÉ One’s new summer cooking show, All Fired Up, fronted by Dublin chef, Nico Reynolds. The six-part series airs in a prime-time evening slot on Tuesdays at 7pm from June 14. Fire Pit, Tesco’s speciality BBQ range, top and tail the show in which Reynolds […]
Now again sponsors Virgin’s Love Island
Sky’s Now streaming service is to sponsor the latest series Virgin Media Television’s reality show, Love Island, for the second year running. The show returns exclusively to Virgin Media Two this bank holiday weekend, on Monday June 6 at 9pm, as Irish presenter Laura Whitmore introduces viewers to another batch of singletons searching for a summer […]
Dentsu brokers Virgin’s Star Saturday deal
In partnership with Virgin Media Television and the Red Star team at Dentsu Ireland, Heineken launched a special campaign on the lead up to this year’s Star Saturday. Star Saturday offers sports fans the chance to catch both the Heineken Champions Cup Final and the UEFA Champions League Final on the same Saturday, a feast for […]
Square lines up for Fair City placement
RTÉ Media Sales has agreed a deal with Square tech and electronic payment to product place its countertop stand and terminal in Vino’s wine bar in RTÉ soap Fair City. Square becomes the method of payment in the restaurant run by Paul Brennan for the next six months. The value of the deal brokered by […]
Tourism Ireland backs Derry Girls
All-island agency Tourism Ireland is sponsoring the third and final series of teen sitcom Derry Girls on Channel 4. The deal, the value of which was not disclosed, involves branded idents running immediately before, during and after each episode. The various short videos will highlight the historic walled city of Derry along with various nearby […]
Hyundai to sponsor Corrie and Emmerdale
Car company Hyundai Ireland have agreed a deal with Virgin Media Solutions to sponsor ITV’s popular soaps Coronation Street and Emmerdale. The deal, which was brokered by Havas Media, comes after Hyundai had backed Corrie since 2017, making it one of the longest-standing sponsorship packages across the Virgin Media Television channels. The value of the […]
Fáilte Ireland to sponsor RTÉ Weather
Staycation marketing body Fáilte Ireland will come on board as sponsor of RTÉ Weather bulletins from the start of January in a three-year deal brokered by Mindshare, the value of which was not disclosed by either party. The sponsorship will form part of Fáilte Ireland’s ‘Keep Discovering’ campaign targeting hundred of thousands of Irish viewers […]
McDonald’s signs up for Virgin shows
Virgin Media Solutions have agreed a sponsorship deal with McDonald’s which will see the fast food restaurant chain sponsor shows across Virgin Media Television (VMTV). The tie-up kicks off this Sunday with family entertainment show Walk the Line, which airs nightly across Virgin Media One from 8pm and sees one act walk away with half […]
Dyson sponsors The Big Deal on VMTV
Dyson has teamed up with Irish production company BiggerStage, run by former Virgin Media Television chief executive Pat Kiely, as a tech partner of the new reality TV show, The Big Deal, which starts on Virgin Media One this weekend. The partnership, brokered by GroupM Invention and Mindshare, will see the range of Dyson tech utilised […]
