This week marks the launch of Tesco Ireland’s sponsorship of RTÉ One’s new summer cooking show, All Fired Up, fronted by Dublin chef, Nico Reynolds. The six-part series airs in a prime-time evening slot on Tuesdays at 7pm from June 14. Fire Pit, Tesco’s speciality BBQ range, top and tail the show in which Reynolds […]
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Now again sponsors Virgin’s Love Island
Sky’s Now streaming service is to sponsor the latest series Virgin Media Television’s reality show, Love Island, for the second year running. The show returns exclusively to Virgin Media Two this bank holiday weekend, on Monday June 6 at 9pm, as Irish presenter Laura Whitmore introduces viewers to another batch of singletons searching for a summer […]
Dentsu brokers Virgin’s Star Saturday deal
In partnership with Virgin Media Television and the Red Star team at Dentsu Ireland, Heineken launched a special campaign on the lead up to this year’s Star Saturday. Star Saturday offers sports fans the chance to catch both the Heineken Champions Cup Final and the UEFA Champions League Final on the same Saturday, a feast for […]
Square lines up for Fair City placement
RTÉ Media Sales has agreed a deal with Square tech and electronic payment to product place its countertop stand and terminal in Vino’s wine bar in RTÉ soap Fair City. Square becomes the method of payment in the restaurant run by Paul Brennan for the next six months. The value of the deal brokered by […]
Tourism Ireland backs Derry Girls
All-island agency Tourism Ireland is sponsoring the third and final series of teen sitcom Derry Girls on Channel 4. The deal, the value of which was not disclosed, involves branded idents running immediately before, during and after each episode. The various short videos will highlight the historic walled city of Derry along with various nearby […]
Hyundai to sponsor Corrie and Emmerdale
Car company Hyundai Ireland have agreed a deal with Virgin Media Solutions to sponsor ITV’s popular soaps Coronation Street and Emmerdale. The deal, which was brokered by Havas Media, comes after Hyundai had backed Corrie since 2017, making it one of the longest-standing sponsorship packages across the Virgin Media Television channels. The value of the […]
Fáilte Ireland to sponsor RTÉ Weather
Staycation marketing body Fáilte Ireland will come on board as sponsor of RTÉ Weather bulletins from the start of January in a three-year deal brokered by Mindshare, the value of which was not disclosed by either party. The sponsorship will form part of Fáilte Ireland’s ‘Keep Discovering’ campaign targeting hundred of thousands of Irish viewers […]
McDonald’s signs up for Virgin shows
Virgin Media Solutions have agreed a sponsorship deal with McDonald’s which will see the fast food restaurant chain sponsor shows across Virgin Media Television (VMTV). The tie-up kicks off this Sunday with family entertainment show Walk the Line, which airs nightly across Virgin Media One from 8pm and sees one act walk away with half […]
Dyson sponsors The Big Deal on VMTV
Dyson has teamed up with Irish production company BiggerStage, run by former Virgin Media Television chief executive Pat Kiely, as a tech partner of the new reality TV show, The Big Deal, which starts on Virgin Media One this weekend. The partnership, brokered by GroupM Invention and Mindshare, will see the range of Dyson tech utilised […]
Virgin invites sealed bids for Love Island
Virgin Media Solutions (VMS) has released the sponsorship package for this year’s Love Island TV series after it was confirmed recently that the reality show would go ahead this summer with an extended run. VMS has released a commercial package around the show, including sponsorship, and is inviting Irish advertisers to put in sealed bids […]
Kiely takes to TV market with BiggerStage
Former Virgin Media Television (VMTV) boss Pat Kiely has unveiled his new TV venture. Called BiggerStage, the company will develop content, commercial tie-ups and represent TV talent. Located in Dublin, BiggerStage plans to open an office in the UK later this month and is in talks with a number of agencies to establish a presence […]
Sam Bennett launches Now TV’s new bike ride
Irish cyclist and Tour de France green jersey winner Sam Bennett officially launched the newly-rebranded Now TV Dublin Bikes which hit the streets of Dublin this week. Sky’s Now TV is the online streaming service that allows viewers watch live pay TV and on-demand shows, box sets as well as the latest movies and exclusive […]
Lidl signs up to Virgin’s in-show promos
Virgin Media Solutions have secured Lidl Ireland as the first advertiser in their new in-programme promotion (IPP) Christmas campaign. Launching on Virgin Media One, Lidl will use IPP for their Christmas competition. IPP allows brand owners engage viewers with promotions and videos while they watch shows on Virgin Media Television. From still graphics to video […]
