Voom-voom: The final contestant on Training Days will get to drive a F1 car Eat your carburetor, Jeremy Clarkson. Irish reality TV is extending to road safety and how best motorists can become better drivers in a new RTE TV series planned for the autumn. Called Training Days, the show will take ordinary drivers and […]
TV sponsorship RSS feed for this section
Chemistry wins Mad Men stings
Chemistry has been awarded the free broadcast sponsorship of series three of Matt Weiner’s Emmy award-winning Mad Men drama which starts on RTE next Monday. Gerry McGuinness, sponsorship manager, RTE, said the competition was well received by the industry. The idea of the stings giveaway was to stimulate local production and raise awareness of RTE sponsorships. […]
Agency to get free Mad Men stings
A free sponsorship of the third series of Mad Men, Matt Weiner’s drama set in Madison Avenue in the Sixties, is being offered to agencies in an initiative run by RTE TV sponsorship in tandem with IAPI and ICAD. Agencies are invited to create a storyboard which will be used for the series’ stings. Advertisers […]
Betfair gambles on rugby series
Betfair is to sponsor across media coverage on RTE of eight major rugby ties, including Ireland’s three upcoming internationals in the Guinness series. The sponsorship covers radio and online and is the first deal of its kind involving RTE rugby coverage.
Boxing reality show raises over €100,000 for charities
Charity Lord of the Rings, the reality show which pitched ten people from the world of business, sport and media in a boxing ring, raised €109,000 for various charities. Sean Gallagher, the Cavan-born boss of Smart Homes, who featured in Dragons’ Den, and TV presenter Joe O’Shea each generated €17,350 for the National Council of […]
Quinn backs Late Late
The Quinn group owned by businessman Sean Quinn is to sponsor The Late Late Show when it returns to RTE 1 Television at 9.30pm on Friday, September 4, with new host Ryan Tubridy. Now entering its 47th season, the Late Late is billed as the world’s longest-running chat show. In a statement today, Gerry McGuinness, […]
