To coincide with the Halloween bank holiday weekend, Diageo is rolling out the second wave of its through the line campaign created by BBDO Dublin with media by Carat. The lager plays to the theme of the bracing refreshment of the Atlantic coast. The campaign launches tomorrow and runs across TV commercials, digital and social channels.
The campaign was shot on location in Kerry. Backdropped against the rugged Atlantic coast, ‘This is Rockshore’ champions the invigorating freedom and refreshment enjoyed from a trip away with real mates. The story is served up by a cast of real friends, who headed off on a camping expedition to enjoy a fun weekend of surf, exploration and craic.
They settle down around the campsite to enjoy Rockshore lager and cider. After the weekend is over they return to their normal routine, before reuniting in their local pub to relive their memories over a Rockshore. Alongside the TV commercial, a suite of digital creative has been developed to connect with the target audience of 25-34 year olds.
To watch the TVC, click on https://youtu.be/ozQQZlTfRCk