Dunmore East relies on WIT for new look

Dunmore Brand Identity Winner

The work of a Waterford Institute of Technology (WIT) design graduate features at this week’s WIT Art and Design Graduate Show. The winning entry, a collaboration between Dunmore East Fisheries Local Action Group (Flag) and WIT, was created by Stephen Geraghty, an ex-WIT Department of Design student, focuses on the regeneration of Dunmore East Harbour.

The project, entitled ‘Casagh na Taoide – Turning the Tide’, was devised to create an identity combining the beauty, community spirit and industriousness of Dunmore East’s working harbour. Funded by South East Flag and Bord Iascaigh Mhara (BIM), the winning design was chosen from 15 proposals created by WIT third and fourth year design students.

Geraghty’s design was said to best reflect the ethos of Dunmore East Harbour. 

As Dunmore is a fishing port, he thought about using a fishing marker for the logo. But he felt this was too clichéd, so he chose the channel markers used for directing ships and smaller fishing and sailing craft. He wanted to create a shape recognised by tourists, who would be unaware of the markers role, and mariners, who know that a buoy is the east marker.

The typeface Geragthy chose balanced out the fluidity of the wave.

The art and design show is open to the public at WIT until close of business this Friday.

Winner Stephen Geraghty is pictured above with Trudy McIntyre, Dunmore East Flag 

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