Exterion Media’s partnership with Pulse Smart Hub has launched with a network of 32 digital out of home (DOOH) screens located across Belfast city centre. The slimline Pulse Smart Hubs include free wi-fi, free local and national calls, mobile phone charging, visitor way-finders and various well-being improvements including life-saving defibrillators.
The new DOOH network made its debut at the end of last month with a host of local and national brands including Coca-Cola, Abbey Insurance, Belfast City Council and Translink. The network will expand to 40 screens in the coming weeks with additional locations appearing in Belfast’s Botanic Avenue and around the Victoria Square shopping centre.
The 75-inch screens broadcast full motion commercial advertising and civic information messages. Martin Heatley, general manager, Exterion Media NI, said the increased connectivity and enhanced public services will be of benefit to people in Belfast and the hub screens will benefit brands seeking to connect with out of home audiences.
Ryan Hoy, marketing manager, Exterion Media NI said video is one of the fastest-growing ad formats driven by online and mobile, especially social video. “The combination of video and OOH allows advertisers to deliver engaging, high-quality content while working alongside other video channels such as TV, cinema and online,” Hoy added.
Pictured above are Exterion Media’s Martin Heatley and Ryan Hoy