Diageo Ireland reports Guinness 0.0 sales in the on-trade was up by 41 per cent last year. The results come as Diageo develops a near €1 billion capital investment programme across the island between 2020 and 2029 and follows a 47 per cent increase in 2024. Investment in distribution, draught technology and on-trade helped expand availability.
Plans
Guinness 0.0, which was launched in Ireland in 2021, is sold in more than 4,000 pubs, restaurants and hotels nationwide, on draught, in cans and through micro-draught machines. Littleconnell Brewery in Newbridge, Co. Kildare, is another part of Diageo’s long-term plans. Opened last May, the brewery represents an investment of almost €300 million.
Technologies
Built in under 18 months on a 40-acre site with support from Enterprise Ireland, the brewery is powered by 100 per cent renewable electricity and uses process technologies designed to reduce energy and water use. Diageo is planning an further estimated €400 million investment in a second brewhouse at Littleconnell over the next three years.
