Out of home company Global has announced the winners of its digital outdoor planning competition, a project which recognised strategic thinking and planning from new and emerging planners in media advertising. Taking first place were Ilaria Ferretti, Anna Guiu Picó, Rayane Noberto and Ellen Roche of Spark Foundry, part of Core.
The winning entry impressed the judges with its ambitious approach to planning and clear understanding of how digital outdoor advertising creates meaningful audience connections. Second place went to Glory Joseph and Jayantika Suri of WPP Media, while Emma Mather of Havas Media took third place.
The competition brought together emerging media talent to show how data, creativity and location-based media can work together to deliver effective digital outdoor campaigns. The entries were judged by Antoinette O’Callaghan, Global; Eoin Corrigan, Domino’s Pizza Ireland, media expert Manuel Yoacham, and Maxine Hands, Tourism Ireland.
Spark Foundry’s nominated charity NF Association of Ireland wins a €50,000 digital OOH campaign.
Pictured from left: Spark Foundry’s Rayane Noberto, Ilaria Ferretti, Anna Guiu Picó and Ellen Roche with Global’s Antoinette O’Callaghan and Karl O’Neill
