Pembroke Communications scored points on its more established PR rivals by emerging as the top agency at the Awards for Excellence in Public Relations 2011. The firm, run by Michael O’Keeffe, won four trophies, including two best consumer campaigns, the €12,000 or under award for the Virginia Smashing Pumpkins festival in Cavan and Dublin Zoo’s An Ele-Phantastic Year for budgets from €15,000 to €25,000. Pembroke also won the best information and sponsorship categories for Novartis and Bord Gáis Energy.
BespokeWithDirection, the DDFH&B-owned agency run by Neil O’Gorman, won two awards, for Fáilte Ireland’s Discover Ireland – The Fun Starts Here and the Centra breast action campaign. Fáilte Ireland’s John Concannon won Marketing.ie‘s Marketer of the Year last year. In the corporate communications categories, Edelman won an award for its Commitment to Ireland Inc campaign for SuperValu and FD for its Technology Leaders work. WHPR was rewarded for its launch of the Eircom MusicHub in the best event category.
Grayling won best media relations for its work for Aviva, while the best public campaign was the Alzheimer Society’s Prioritising Dementia – Towards a National Strategy. Gemini Consulting won best charity/not-for-profit for the Jack & Jill Foundation’s SOS Campaign. The digital work done by Murray Consultants for Cadbury’s GAA support won the best new media campaign. Murray’s John McGuinness was presented with the award.
Justine Luykx, David O’Síocháin, Claire Turvey and Nikki Latchford, all from Pembroke Communications, at the Awards for Excellence in Public Relations industry lunch held in the Conrad hotel in Dublin
Angie Grant, Pembroke Communications and Avril Collins, Murray Consultants, at the awards
Catherine Walsh and Rachel Sherry, Grayling and Alan Tyrell, Aviva, were among the award winners