Commercials director Richie Smyth on the shoot of AIB ‘Surfer’ at the Cliffs of Moher
AIB has invited three agencies to pitch for its media planning and buying account. The agencies pitching are Starcom, Vizeum and the incumbent, MCM Communications, which is part of McConnellsintegrated.
Starcom and MCM are part of Core Media Group. Vizeum is part of Aegis Ireland, whose sister agency, Carat, handles Bank of Ireland. Pat Donnelly now runs media services at McConnellsintegrated.
Tesco has moved its estimated €15 million media account to Initiative from MCM. The UK multiple’s marketing director, Kenny Jackson and Chris Rayner of Initiative refused to comment.