Tourism NI took to out of home (OOH) as an exclusive launch partner by dominating the digital content on 18 Belfast city centre screens using Primesight’s new street furniture InLink. The Discover NI showcased a number of destinations to visit across Northern Ireland. The campaign was run by Genesis Advertising, InLink and PML’s Belfast office.
The InLink domination across Belfast city centre was supported by a wider OOH billboard campaign running throughout February. Clare Ferris, account executive at PML, said it was a media-first for Tourism NI. Pictured are Bryony Gambier-Christy, marketing campaigns officer at Tourism NI, Clare Ferris, PML, Wendy McWilliams, media director, Genesis Advertising and Keri Heatlie, account director at the media owner Primesight.