ArchiveJanuary, 2012

AIM awards deadline looms

Entries for the All Ireland Marketing (AIM) awards organised by the Marketing Institute close next Thursday (February 9). Supported by the Irish Independent, in all 16 awards are up for grabs. They include best brand campaign, market research award, advertising campaign, PR campaign and the marketing team award. When making submissions, entrants are advised to […]

Read more

Rugby fans to watch games at home

Most Irish people will watch the RBS Six Nations rugby games at home instead of the pub, a survey conducted by Empathy Research for Checkout magazine indicates. About 62 per cent of the 1,003 people interviewed say they intend watching Ireland compete in this year’s championships. Of those, 87 per cent will watch it at […]

Read more

Electric Media strikes eBay deal

Electric Media has signed an exclusive deal with the eBay global online auction site. In what is claimed to be a first for an Irish digital agency,  the agency has sole sales rights to the combined eBay inventory for Ireland and the UK. In Ireland, eBay has 800,000 unique users with 51 million monthly page […]

Read more

Cassin sells DMA agency

Mark Cassin has sold his DMA agency for an undisclosed sum to RichardsDee, a new branding and communications company founded by Simon Richards and Celine Dee. Cassin has been one of the foremost direct response executives in Ireland over the past 20 years. He served two terms as Irish Direct Marketing Association (IDMA) chairman and […]

Read more

Jameson in film festival sequel

Irish Distillers Pernod Ricard has renewed its sponsorship of the Jameson Dublin International Film Festival for the next three years. The festival, which is celebrating its tenth year, is seen as one of Ireland’s major cultural events and Ireland’s top film fest. The whiskey brand has been the title sponsor since 2003. Over 130 international […]

Read more

Sky Media may launch AdSmart in Ireland next year

Sky Media Ireland hopes to launch its AdSmart audience profile targeting service for advertisers in Ireland by the middle of next year. Speaking at a Interpublic-sponsored conference on the future of television in Dublin this week, Richard Kelly, sales director, Sky Media Ireland, said AdSmart will take TV advertising to a whole new level by […]

Read more

Reaper to present grand prix work

Behaviour & Attitudes director Luke Reaper is among the speakers at a Marketing Society research seminar next week. Reaper will talk about ‘the mobile puzzle – consumer segmentation for Meteor and eMobile’. The case study was the winner in brand development and strategy at the society’s awards and won the grand prix. The seminar will […]

Read more

Grocers quite upbeat about economy

A survey of those attending the annual Checkout conference in the Four Seasons hotel in Dublin showed an overwhelming majority of delegates are positive about their business prospects, with 23.5 per cent saying they were “very optimistic” and 59.2 per cent saying they were “moderately optimistic” about the coming year. The conference attracted over 200 […]

Read more

IBI and RTE launch Radio Gauge

The Independent Broadcasters of Ireland (IBI) and RTÉ Radio have jointly launched Radio Gauge, a tool for media buyers and advertisers to measure advertising effectiveness and the impact of creativity on a campaign’s success. The service was developed by RTÉ Radio, the IBI and a number of ad agencies. Dublin’s Q102 chief executive Scott Williams […]

Read more

Hughes to talk at Checkout conference

DDFH&B-JWT managing director Miriam Hughes is among the speakers who will address the Checkout conference in the Dublin’s Four Seasons hotel next Tuesday.  The conference theme is ‘Where Do We Go From Here?’ and Hughes, who is a former marketing director of Nestle and head of communications, sales and marketing at Bank of Ireland, will talk […]

Read more

Love/Hate in for ten Iftas

Love/Hate has been nominated in ten categories for the Irish Film and Television Awards, aka the Iftas. Stuart Carolan’s gangland series is in contention for best TV drama, while Aidan Gillen has been nominated for best TV actor.  Among the nominees for best film actor are Brendan Gleeson for The Guard, Michael Fassbender for Shame, […]

Read more

VW reports 12.5 per cent share

Volkswagen Ireland ended last year with a 12.5 per cent market share for its VW brand. The result is a 0.6 per cent increase over 2010 sales and follows VW’s commitment to marketing, training and dealer support. Volkswagen Bank provided €47.4m for VW customers to support the increase in sales and market share. Adam Chamberlain, […]

Read more

Club Orange tops YouTube ads

Britvic’s Club Orange viral created by Chemistry was Ireland’s most popular video ad last year, a list released by YouTube shows. The videos are the top Irish ads which were uploaded to YouTube at some point in 2011 and achieved the biggest number of views from people in Ireland. The top five Irish ads were: […]

Read more