Archive2012

Jameson in film festival sequel

Irish Distillers Pernod Ricard has renewed its sponsorship of the Jameson Dublin International Film Festival for the next three years. The festival, which is celebrating its tenth year, is seen as one of Ireland’s major cultural events and Ireland’s top film fest. The whiskey brand has been the title sponsor since 2003. Over 130 international […]

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Sky Media may launch AdSmart in Ireland next year

Sky Media Ireland hopes to launch its AdSmart audience profile targeting service for advertisers in Ireland by the middle of next year. Speaking at a Interpublic-sponsored conference on the future of television in Dublin this week, Richard Kelly, sales director, Sky Media Ireland, said AdSmart will take TV advertising to a whole new level by […]

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Reaper to present grand prix work

Behaviour & Attitudes director Luke Reaper is among the speakers at a Marketing Society research seminar next week. Reaper will talk about ‘the mobile puzzle – consumer segmentation for Meteor and eMobile’. The case study was the winner in brand development and strategy at the society’s awards and won the grand prix. The seminar will […]

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Grocers quite upbeat about economy

A survey of those attending the annual Checkout conference in the Four Seasons hotel in Dublin showed an overwhelming majority of delegates are positive about their business prospects, with 23.5 per cent saying they were “very optimistic” and 59.2 per cent saying they were “moderately optimistic” about the coming year. The conference attracted over 200 […]

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IBI and RTE launch Radio Gauge

The Independent Broadcasters of Ireland (IBI) and RTÉ Radio have jointly launched Radio Gauge, a tool for media buyers and advertisers to measure advertising effectiveness and the impact of creativity on a campaign’s success. The service was developed by RTÉ Radio, the IBI and a number of ad agencies. Dublin’s Q102 chief executive Scott Williams […]

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Hughes to talk at Checkout conference

DDFH&B-JWT managing director Miriam Hughes is among the speakers who will address the Checkout conference in the Dublin’s Four Seasons hotel next Tuesday.  The conference theme is ‘Where Do We Go From Here?’ and Hughes, who is a former marketing director of Nestle and head of communications, sales and marketing at Bank of Ireland, will talk […]

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Love/Hate in for ten Iftas

Love/Hate has been nominated in ten categories for the Irish Film and Television Awards, aka the Iftas. Stuart Carolan’s gangland series is in contention for best TV drama, while Aidan Gillen has been nominated for best TV actor.  Among the nominees for best film actor are Brendan Gleeson for The Guard, Michael Fassbender for Shame, […]

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VW reports 12.5 per cent share

Volkswagen Ireland ended last year with a 12.5 per cent market share for its VW brand. The result is a 0.6 per cent increase over 2010 sales and follows VW’s commitment to marketing, training and dealer support. Volkswagen Bank provided €47.4m for VW customers to support the increase in sales and market share. Adam Chamberlain, […]

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Club Orange tops YouTube ads

Britvic’s Club Orange viral created by Chemistry was Ireland’s most popular video ad last year, a list released by YouTube shows. The videos are the top Irish ads which were uploaded to YouTube at some point in 2011 and achieved the biggest number of views from people in Ireland. The top five Irish ads were: […]

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Ogilvy kicks off new year with Guinness Storehouse win

Ogilvy has started the new year on a positive note by winning the Guinness Storehouse. The WPP agency was one of five invited by Diageo to present for the multi-million euro account. WPP agencies are already on the Diageo roster with WHPR and Neo@Ogilvy digital handling beer and spirit brands, including Guinness. It could not […]

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