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Are you a workaholic, daydreamer or recluse?

Which type of remote worker are you? Research by recruiter Robert Walters points to three types of personalities that have emerged from the new period of remote working since the outbreak of the Covid-19 pandemic. The first personality type works compulsively or over the hours required and at the cost of their sleep, family time […]

Facebook Ireland and Core have teamed up to provide Irish SMEs with a free series of weekly webinar sessions on online training and support. ‘Getting to know your online customers’ is aimed at helping businesses reach, connect and engage with customers online with expert practical advice on what people are doing online and how best […]

Marketing agency Thinkhouse is to reveal daily global insights affecting young people in the wake of the Covid-19 pandemic. The 2020 edition of Youth Culture Uncovered sees the agency collaborate with young people across the world to uncover insights and trends affecting the lives of youths during the crisis, with daily updates on Instagram. The […]

Creative power must be unleashed to help in the fight against Covid-19, a top international branding and culture change expert says. Martin Lindstrom says the reality is that some of the most profound changes in the world were created by one individual who came up with an idea original enough to entice millions of followers […]

State tourism body Fáilte Ireland is working on a proposal for a re-run of the year-long Gathering series of events that gave a major boost to tourism revenue in 2013. The idea is prompted by the belief that spend from overseas visitors may fall by 70 per cent this year, largely due to Covid-19. Fáilte […]

Insurance company Axa and Renault, along with its dealer network, have combined to provide complimentary Renault cars complete with free Axa motor insurance cover for the next two months for doctors and nurses returning from overseas to support the HSE during the Covid-19 crisis. The initiative is supported by an ad campaign created by Publicis. […]

David Field has been appointed as the interim chief executive of the Marketing Institute in place of Tom Trainor who stepped down from the role recently to pursue other interests. Field, who has until recently served as chairman of the institute’s board, had already stepped down from that position with Amárach Research’s Gerard O’Neill filling the […]

Following the closure of its stores to prevent further spread of Covid-19 coronavirus, Life Style Sports is focusing on online sales. While the company’s efforts may not fully rescue the loss of sales during this hugely difficult trading environment, it highlights the importance of operating a balanced omni-channel retailing model using the role of online. […]

Marks & Spencer (M&S) has launched a new customer initiative its Neighbourly Community Fund (NCF) charity partner. The British retail chain is rolling out the fund with an investment of €50,000, allowing NCF to put the monies into an emergency fund and distribute in phases to its existing charities and community groups across Ireland. M&S […]

Taoiseach Leo Varadkar has seconded Marketer of the Year 2010 John Concannon from his development role at NUI Galway to manage the Government’s campaign on the Covid-19 coronavirus public health crisis. Concannon was a central part of the the Strategic Communications Unit (SCU) which was wound down amid some controversy in 2018. Concannon, who implemented […]

Events and experiential agency Verve Agency has invented a soap to educate people on clean hands. While handwashing is one of the best ways to prevent the spread of the Covid -19 coronavirus, only five per cent of people are washing them for the 20 seconds needed to get them safely clean. The new Verve […]

One third of the food crops grown in Ireland benefit from pollination, yet 30 per cent of the country’s bees could become extinct. If not addressed, it will have an impact on food supply and the environment over the coming years. Musgrave’s SuperValu aims to help local communities, schools and families create an environment where […]

In reaction to the growing threat of the spread of the Covid-19 coronavirus, Omniplex Cinemas have introduced seat separation to help safeguard patrons. The company made the decision to encourage social distancing in cinemas after a risk assessment analysis of the market. Other measures include ticket self-scanning of tickets and hand sanitising stations in foyers. […]