Marketing RSS feed for this section

Diageo to round up local pubs for Arthur's Day

Diageo is to extend its Guinness Arthur’s Day event to local pubs around the country. Live music will be staged free of charge in bars from Dublin to Cliften, Dingle to Derry on Thursday, September 27. Among the artists are Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green, Fatboy Slim, Texas and Amy MacDonald. Sharleen Spiteri […]

Read more

DAA rolls out Loop ads

The Loop has launched a through-the-line marketing push in support of its summer campaign, including for the first time a PR and social media element. Entitled ‘Your Holiday starts at the Loop’, the campaign has been developed to highlight the airport shopping experience and the benefits of arriving for flights early. The ads target families heading […]

Read more

Hartley leads commercial at GloHealth

Vanessa Hartley has joined Ireland’s new health insurer GloHealth as commercial director. A former group marketing director at Aviva Ireland, where she was in charge of health, general insurance and life and pensions, Hartley will now direct the new company’s sales and marketing activities. GloHealth is backed by Oliver Tattan of Insurance Regulatory Capital. Tattan […]

Read more

Paddy Power pays Bendtner’s fine

Paddy Power has paid the €100,000 fine imposed by Uefa on Denmark striker Nicklas Bendtner for revealing a pair of green boxer shorts with the bookmaker’s logo during Denmark’s Euro 2012 game against Portugal. They said they were paying the fine in reaction to social media comments. The penalty by Uefa sparked a debate yesterday […]

Read more

Half price fish and chips today

Over 200 of Ireland’s traditional Italian chippers will fry up fish and chips at half price today to mark 127 years of the ‘one ‘n’ one’. Two thirds of Irish consumers surveyed for the chippers say they like nothing better than freshly cut Irish Italian chips, with one in four prepared to travel “as far […]

Read more

Mothercare launches family card

To mark 20 years in Ireland, Mothercare has launched the family card loyalty programme offering consumers five per cent back on all purchases. Cardholders also gain access to exclusive events and frequent bonus point promotions and updates on new and existing Mothercare products. The card can be used in 23 Mothercare and Early Learning Centres nationwide, as well as online on http://www.mothercare.ie/ Cybercom […]

Read more

BAI plan to ban cheese ads 'mad'

Members of the Oireachtas Committee on Communications who met with representatives of the National Dairy Council (NDC) in the Dáil yesterday described the Broadcasting Authority of Ireland’s proposal to ban cheese advertising on children’s TV shows as “absolutely crazy” and “mad”. NDC interim chief executive Maeve Guthrie told the committee the BAI proposal was based […]

Read more

McDonald's drops Vittel for Ballygowan

McDonald’s Ireland has switched to Ballygowan as the exclusive bottled water brand for its 81 restaurants across Ireland. McDonald’s sells over 1.25 million bottles of water in Ireland annually and has used Vittel bottled water up until now. Commenting on the move, Adrian Crean, McDonald’s Ireland managing director, said the company likes to source Irish products […]

Read more

Quinn becomes Laya Healthcare

Quinn Healthcare private health insurance provider is rebranding to Laya Healthcare. The new name is derived from the brand promise to its members – looking after you always. The company is currently in the process of communicating the name change to its 450,000 members. As from today, the company’s new underwriter is Elips Insurance, a wholly […]

Read more

VW reports 12.5 per cent share

Volkswagen Ireland ended last year with a 12.5 per cent market share for its VW brand. The result is a 0.6 per cent increase over 2010 sales and follows VW’s commitment to marketing, training and dealer support. Volkswagen Bank provided €47.4m for VW customers to support the increase in sales and market share. Adam Chamberlain, […]

Read more

Meas calls for alcohol below cost sales ban to be restored

Addressing the Oireachtas Joint Committee on Health and Children, the chief executive of Meas/drinkaware.ie, Fionnuala Sheehan, said the government should seriously consider the re-introduction of the ban on below cost selling of alcohol. Sheehan said the Groceries Order was effective in addressing below cost selling of alcohol and its re-introduction should also be strongly considered to […]

Read more

MediaVest handles Emirates take off

Emirates has launched a media campaign in Ireland using MediaVest to promote and support its new Dublin to Dubai service which gets off the ground in early January. The activity comprises national press, online and outdoor advertising. A heavy focus on outdoor covers bus T-sides, 96 and 48 sheets, Metropoles, building wraps and Dart and […]

Read more

Four in line for Marketer of the Year

The shortlist for this year’s Marketer of the Year award was announced today. Four marketers – Rita Kirwan, Largo Foods (Tayto and Hunky Dorys); Walter Drenth, Heineken Ireland for Coors Light; Loretta Dignam, Jacob Fruitfield and Julien Lelorrain, Renault Ireland – are vying for the top prize which will be presented next week. The award […]

Read more