Marketing RSS feed for this section

Bord Gáis launches book club

Bord Gáis Energy (BGE) has launched an online book club www.bordgaisenergybookclub.ie this week which aims to deliver something for everyone whether you are a hopeless romantic, current affairs addict, cookery guru or autobiographical fanatic. Six in ten Irish adults identify reading as a ‘passion’ and as well as the 200 library book clubs and estimated […]

Read more

€2 million target for hospice help

It is hoped that this year’s nationwide coffee morning will raise €2 million in funds for local hospice services throughout Ireland when one million cups of Bewleys fresh ground coffee are sold on Thursday, September 16th. All money raised locally stays local and goes directly to fund local hospice care services. Anyone can host a […]

Read more

Chapter One voted top restaurant

Chapter One has been chosen as Ireland’s top restaurant of the year by an expert panel of judges. The award follows a series of similar industry accolades for the eatery based in Dublin’s Parnell Square. Chapter One won restaurant of the year last year and was selected as the capital’s top restaurant in 2008, 2004 […]

Read more

Herald to launch marketing column

The Evening Herald is to feature a media marketing column starting on Wednesday, September 1st. Entitled Campaign Brief, the weekly column will provide readers with an update on industry news, including the latest campaigns, media news, product launches and goings on in adland, PR and research. The column will be written by Michael Cullen, editor of Marketing.ie magazine. […]

Read more

Cadbury game for sports push

Cadbury Ireland has launched its biggest ever marketing campaign with a €15 million spend aimed at getting people of all ages and walks of life to play games again. Young and old, people in villages and in towns, able-bodied and disabled people will be encouraged to play games and challenge each other. Cadbury has conducted […]

Read more

Lady Gaga to launch new perfume

American pop star Lady Gaga is to launch her own brand of perfume from Coty in time for Christmas. The new scent, which is said to have an extremely unusual fragrance, will be supported by a heavyweight marketing campaign, including TV ads. Lady Gaga already has her own fashion line called Haus of Gaga. She […]

Read more

Tall Ships contracts awarded

The contract to provide branding and advertising services for the visit to Ireland of the Tall Ships Race in 2011 has been awarded to First Advertising and Totem Visual Communications. Over 70 tall ships and an anticipated 500,000 maritime and music fans will visit the quays of Waterford city for the four day event. The […]

Read more

Spending on groceries up again

Consumer spending on food and drink increased in May for the first time in 17 successive months of decline, new figures released show. Although the increase was just 0.5 per cent, Tom Harper, managing director of Nielsen Ireland, said it showed there were tentative signs of recovery in the Irish economy. Speaking at the National […]

Read more

Fáilte Ireland reviews web and PR services

Fáilte Ireland’s ‘The Fun Starts Here’. The advertising account is due to be reviewed next year. Fáilte Ireland has invited agencies to pitch for its web development and PR and promotional services. In notices posted on eTenders, the national body responsible for marketing holidays in Ireland has asked agencies to present for creative and data […]

Read more

Fáilte Ireland to launch tourist charter

Irish Ferries has a new ad campaign created by Javelin to capitalise on ferry demand In a bid to reassure tourists about volcanic ash cloud disruption, Fáilte Ireland will launch a customer-care charter this week. The document will address issues like cancellation policy, pricing for delayed tourists and provide timely information and details about internet […]

Read more

Craig Doyle fronts for UPC

UPC, the new name for  Chorus and NTL, has hired the former BBC travel show presenter, Craig Doyle, to promote its rebranded cable television and broadband offering. The company plans to spend €3 million on marketing in the coming months and plans to use TV, radio, outdoor and press. The media campaign, created by Irish […]

Read more

Paddy Power pays out on UK election

Paddy Power claims the British general election is done and dusted before a vote has been cast and the bookie is so sure that David Cameron’s Conservatives are home and dry that they are paying out on all bets on Cameron to be prime minister and the Tories to win the most seats. The early […]

Read more

Budweiser world's top beer brand

Manchester United players John O’Shea and Dimitar Berbatov fronting for Budweiser Budweiser has overtaken its major rival Heineken with a 27 per cent jump in brand value and a four place climb in the Brand Finance Global 500 league of world brands. Budweiser is now ranked 15th overall among the world’s top 500 brands with […]

Read more