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Diageo adds new Smithwick's beer

Diageo has introduced a new Smithwick’s beer with the launch of Smithwick’s Pale Ale, the first addition to the brand since 1983. It is brewed using aromatic Amarillo hops, pale ale malt and the same yeast used in the traditional Smithwick’s ale. Last year the brand synonymous with Kilkenny celebrated 300 years of brewing. Diageo’s […]

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Fanning to chair food awards

Former McConnells managing director and UCD Smurfit School of Business lecturer John Fanning is to chair Bord Bia’s new food and drink industry awards. Sponsored by Rabobank, the awards recognise excellence in export development, branding, innovation, sustainability, entrepreneurship and home market success. Entries will be assessed by an independent judging panel chaired by Fanning. The […]

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Ryanair in green U-turn

Low fare airline Ryanair plans to radically change its tack on global warming by launching its first green campaign and promoting itself as a low emissions carrier. The move will see Ryanair use the green message in its winter online and print campaigns in tandem with its tried and trusted price-led strategy. Ryanair chief executive […]

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Mr Tayto promotes park in 3D

Ireland’s top snack food brand Tayto is running a new TV, cinema and social media campaign to promote its theme park in Co Meath. Shot in 3D, the ad sees Mr Tayto taking on the high ropes, tackling the totem poles and braving the park’s attractions. For the first time, the cartoon character is blended […]

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Marketers must be passionate and commercial to get on

To fast track a career in marketing people must be passionate and energetic and stay upbeat and commercial in their approach. Speaking at the first Marketing Hub hosted by Alternatives placement agency, four of Ireland’s top marketers spoke about how they got to where they are today and the lessons they learnt along the way. […]

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Ikea overcomes difficulties to report €11.4 million profit

Ikea has reported a €11.4 million pretax profit in his first year trading in the Republic with shoppers at its Dublin store spending over €2m a week on home furnishings. The family-owned Swedish chain said its first year of doing business in the Republic was “difficult” and had been “adversely affected” due to the downturn. […]

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Half price ‘one and ones’ today

Irish lovers of old-style fish ‘n’ chips are in for a special treat today as members of the Irish Traditional Italian Chippers Association (ITICA) around the country mark the second annual National Fish & Chips Day with a half price ‘one and one’. ITICA reported that over 180,000 people visited their local chipper this day last […]

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M&S miffed by Ann Summers ads

Marketing Week in the UK reports that Marks & Spencer has threatened Ann Summers with legal action for adapting its ‘Your M&S’ logo and slogan for a promotional deal on lingerie, sex toys and lickable lubrication. The S&M Squeal Deal sales promotion apes the M&S £10 Meal Deal and offers “an exciting combination of treats […]

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NDC hosts student ad awards

Twelve teams of secondary school students will compete in the first NDC Milk It! advertising awards in the Aviva Stadium next Tuesday. The students formed ‘agencies’ and researched, created and planned campaigns aimed at their peers by urging teenagers to meet their dietary recommended five dairy portions a day. Ireland athlete Dervla O’Rourke, above, will […]

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Innovation and wise spending key in 2011

Marketing executives determined to innovate and make creative use of tighter budgets will win out in 2011 as employers come under more pressure to win business, Alternatives’ managing director Sandra Lawler has said. An ability to develop strategic plans and insights will be the key skill sets that stand out in the coming year. Lawler said […]

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ESB to spend €8m on rebrand

The ESB plans to invest up to €8 million in changing its corporate name to Electric Ireland as it rebrands its residential and business energy services. Consumers will see the new name on bills and communications from next April but the ESB name will not be phased out until the start of 2012. The rebranding […]

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Comedy book sales hit 3,000

Sales of the new Irish comedy book Ash, Sure What Of It now exceed 3,000 copies. Launched in early October, the book by Michael Cullen is a collection of one-liners and short gags, illustrated throughout with cartoons. It is aimed at bucking the current economic downturn and humorously capturing the zeitgeist of our troubled times. Ash, […]

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Concannon named top marketer

John Concannon, director of market development at Fáilte Ireland, has been named Marketer of the Year for his Discover Ireland ‘Fun starts here’ campaign, designed to make home holidays, or ‘staycations’, more attractive by giving a new appeal to the many activities and attractions available year-long throughout the country. Concannon used his background in fast […]

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