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Kerry Foods top Irish brand

Kerry Foods Denny’s ‘Home’ campaign created by DDFH&B Group Kerry Foods is Ireland’s most valuable brand ahead of Guinness and Ryanair, a survey of the world’s leading 500 brands as published in the Brand Finance Global 500 index shows. Kerry was ranked 414th, up from its previous 482nd place. US retail giant Walmart ended up […]

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Food blogger joins Unilever for healthy lessons

Blogger Donal Skehan and Aoife McGuigan, Unilever Food Solutions, at the launch of the good mood food campaign Food blogger Donal Skehan has joined up with Unilever Food Solutions to bring what he describes as “the power of good mood food” to students in secondary schools and IT colleges across Ireland. To take part, teachers […]

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NCH reports record attendances

World famous Chinese pianist Lang Lang performs at the NCH in February. The New York Times described him as “the hottest artist on the classical music planet” The National Concert Hall reported attendances of 342,568 for 2009, up by 5,048  on 2008,  a new record for the Earlsfort Terrace venue. Average percentage capacities for last […]

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Mr Tayto too much for bankers

Mr Tayto’s autobiography The Man Inside the Jacket was the bestselling book in Ireland last week over all categories, beating The Bankers by Sunday Independent business editor Shane Ross by over 1,100 copies. Released in October,  Mr Tayto’s book sold 3,199 copies up to last weekend which made it the bestseller across all categories, ahead of The […]

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Satirical troopers present Christmas CD

The six satirists behind The Emergency show, who are well known to Newstalk listeners, have launched a Christmas CD called ‘Use Democracy Sensibly’ with six tracks featuring new material and some ‘greatest hits’. The line-up of sketches include ‘The Emergency’s Christmas Carol’ and ‘A TD’s Christmas Song’. The bonus tracks include ‘Vincent Browne and the […]

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Mastercard backs new debit card

Santa’s model helpers Georgia Salpa and Nadia Forde pose with the new Utilize card Mastercard is involved in the launch of a new debit card which consumers are urged to use to settle regular bills, from mobile phone and electricity charges to car tax and TV licence payments. Users can top up the Utilize card […]

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Drive to buy Irish books this Christmas

A marketing push to encourage consumers buy Irish language book this Christmas has been launched by Foras na Gaeilge, the Irish language promotional body. The campaign includes radio competitions on Today FM, Newstalk, Raidió na Life, Raidió Fáilte and RTÉ Raidió na Gaeltachta. Prizes include a library of Irish language books for a local school. […]

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Rocking 'n' rolling for Barretstown kids

Corporate sponsors are sought for the rock ‘n’ roll sequel to this year’s inaugural Inspirations musical event with major Irish and international acts performing in aid of the Barretstown camp for children affected by cancer and other serious illnesses. In February, Sinéad O’Connor sang the Beatles, Fun Lovin’ Criminals performed Led Zeppelin, Republic of Loose […]

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Publicity Club to call it a day

Michael Hayes, a longtime Publicity Club activist, with Michelle Morrisroe, Cullen Communications The Publicity Club of Ireland, an industry body for advertisers, agencies and publishers first set up in 1923 with Dr Lombard Murphy of Independent Newspapers as its inaugural chairman, is to be wound up. A special meeting will be held in Buswell’s hotel […]

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Cadbury's targets students with Wispa Gold run

Cadbury Ireland is giving away digital ad space to students across the country in recognition of their efforts to bring back Wispa Gold. The campaign, created by UK digital agency Marvellous, allows students to post and share messages on campuses through a mobile to screen interaction. The concept leads to a mobile site where students, using […]

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Sunway adopts honeymoon idea

Irish tour operator Sunway has come up with an idea to try and seduce engaged couples by urging them to suggest to their wedding guests that they pool together and pay for their dream honeymoon. They want couples to register with them and get their wedding guests to commit a sum of money towards their […]

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Four in line for Marketer of the Year

Four finalists have been selected for this year’s Marketer of the Year organised by Marketing.ie magazine and sponsored by Alternatives. The four finalists are Damian Devaney, marketing director, 02 Ireland; Nicky Doran, head of marketing, Bord Gais Energy; John Noonan, sales and marketing director, Flahavans and Enda Saul, programmes and communications manager, Crisis Pregnancy Agency. […]

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Unilever campaigns to reduce prices

Unilever Ireland, the second largest advertiser in the country, is launching a consumer communications campaign to highlight an average 11 per cent price reduction across 70 per cent of its 900 brands portfolio. The campaign is advertising-led with PR support. During the month of November, there will be extensive advertising in the national press, on […]

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