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Cadbury game for sports push

Cadbury Ireland has launched its biggest ever marketing campaign with a €15 million spend aimed at getting people of all ages and walks of life to play games again. Young and old, people in villages and in towns, able-bodied and disabled people will be encouraged to play games and challenge each other. Cadbury has conducted […]

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Lady Gaga to launch new perfume

American pop star Lady Gaga is to launch her own brand of perfume from Coty in time for Christmas. The new scent, which is said to have an extremely unusual fragrance, will be supported by a heavyweight marketing campaign, including TV ads. Lady Gaga already has her own fashion line called Haus of Gaga. She […]

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Tall Ships contracts awarded

The contract to provide branding and advertising services for the visit to Ireland of the Tall Ships Race in 2011 has been awarded to First Advertising and Totem Visual Communications. Over 70 tall ships and an anticipated 500,000 maritime and music fans will visit the quays of Waterford city for the four day event. The […]

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Spending on groceries up again

Consumer spending on food and drink increased in May for the first time in 17 successive months of decline, new figures released show. Although the increase was just 0.5 per cent, Tom Harper, managing director of Nielsen Ireland, said it showed there were tentative signs of recovery in the Irish economy. Speaking at the National […]

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Fáilte Ireland reviews web and PR services

Fáilte Ireland’s ‘The Fun Starts Here’. The advertising account is due to be reviewed next year. Fáilte Ireland has invited agencies to pitch for its web development and PR and promotional services. In notices posted on eTenders, the national body responsible for marketing holidays in Ireland has asked agencies to present for creative and data […]

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Fáilte Ireland to launch tourist charter

Irish Ferries has a new ad campaign created by Javelin to capitalise on ferry demand In a bid to reassure tourists about volcanic ash cloud disruption, Fáilte Ireland will launch a customer-care charter this week. The document will address issues like cancellation policy, pricing for delayed tourists and provide timely information and details about internet […]

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Craig Doyle fronts for UPC

UPC, the new name for  Chorus and NTL, has hired the former BBC travel show presenter, Craig Doyle, to promote its rebranded cable television and broadband offering. The company plans to spend €3 million on marketing in the coming months and plans to use TV, radio, outdoor and press. The media campaign, created by Irish […]

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Paddy Power pays out on UK election

Paddy Power claims the British general election is done and dusted before a vote has been cast and the bookie is so sure that David Cameron’s Conservatives are home and dry that they are paying out on all bets on Cameron to be prime minister and the Tories to win the most seats. The early […]

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Budweiser world's top beer brand

Manchester United players John O’Shea and Dimitar Berbatov fronting for Budweiser Budweiser has overtaken its major rival Heineken with a 27 per cent jump in brand value and a four place climb in the Brand Finance Global 500 league of world brands. Budweiser is now ranked 15th overall among the world’s top 500 brands with […]

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O2 drops fees for stranded tourists

Telefónica O2 Ireland is waiving charges for standard text messages for customers stranded abroad because of the ongoing volcano situation. O2 subscribers will not be charged for texts from midnight tonight to midnight on Friday to help those unable to return to the country due to flight restrictions. The free SMS offer is available to […]

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Bord Bia urges graduates to apply for fellowships

Aidan Cotter, chief executive, Bord Bia and Anne Hogan, C&C brand manager for Bulmer’s Pear Cider, at the Bord Bia food and drink industry awards. The second year of UCD fellowships is now open to 25 graduates. Bord Bia and the UCD Smurfit School are offering 25 graduates with at least two years work experience […]

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Jedward signs Universal deal

X Factor twins Jedward haves signed up to Universal after a brief relationship with Sony. Manager Louis Walsh has agreed a new contract for the 18-year-old twins John and Edward Grimes from Lucan, Co Dublin. Jedward concerts in Dublin and Belfast have sold out. Their debut single, a remake of the Queen hit Under Pressure, was […]

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Irish singer gives London a greening

Boyzone’s Mikey Graham turned out to see the London Eye going green for St Patrick’s Day, part of Tourism Ireland’s biggest ever marketing push to showcase Ireland around the world. Graham talked to 19 radio stations across the UK about the importance of St Patrick’s Day and what he does on the day.  He also gave […]

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