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JCDecaux rolls out Première network

The roll out of JCDecaux’s Première network is now underway. In phase one, sites in Dublin on busy routes have been converted to premium back-lit sites. Campaigns are now running at Annesley Bridge (96 sheet), Leinster Avenue, Dolphin’s Barn and Ranelagh Road. Tony O’Flanagan, marketing director, JCD Ireland, said upgrading prismatic billboard locations to Première sites […]

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Love Irish Food awards get underway

Love Irish Food is partnering with out of home company Exterion Media to launch the annual brand development award. The prize gives one Love Irish Food member €70,000 worth of advertising space on Exterion’s retail six sheets, PurchasePoints and across the company’s digital network. The OOH campaign will run nationally for two weeks. The prize includes […]

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Electric Ireland take ads with smart message

Electric Ireland Smarter Living phone charging bus shelters went live this week. Based on the premise of ‘Simple ideas that make life better’, the shelters allow commuters to charge their phones as they wait for their bus with a built in charging dock for Apple and Android phones and include tips in the creative as […]

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Soft drinks big in Dublin – PML study

Consumption of soft drinks is high in Dublin with almost six in 10 people consuming soft drinks at least once a week, a PML Group study shows. It is highest among males at 63 per cent and 16-24 year olds at 65 per cent. Coca-Cola is the brand most people consume more than once a […]

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Diageo top half year spender on outdoor

Diageo continues to be the highest spending advertiser on out of home (ooh) formats for the first half of 2015, new figures show. The latest Posterwatch report by outdoor specialist PML Group shows the drinks giant – whose brands include Guinness stout and Smirnoff vodka – has increased its ooh investment in 2015 and is […]

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PML rolls out OOH summer campaign

PML Group’s latest seasonal out of home (OOH) campaign has been launched with various takes on the ‘Summer and out of home go together like…’ theme. The aim is to promote ooh as the ideal advertising medium during the summer months and the creative uses various examples that builds positive links between outdoor advertising and summer. […]

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AdGrad students take to streets in job hunt

Students completing their masters in advertising at DIT Aungier Street college are taking their artwork to the streets of Dublin as part of their end of year project. To draw public interest, the students are taking an upfront approach in their quest for a career in advertising.  The AdGrad 28 are presenting themselves as “wanted”. […]

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Samsung bus shelters double as mobile chargers

It’s a ‘first world problem’ we’re all familiar with in recent times, being out and about with a dwindling phone battery and nowhere to recharge it. For the next few weeks Samsung are providing a solution by turning bus shelters into phone chargers. The Japanese electronics giant along with Starcom, Source OOH, Delite and Clear […]

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JCDecaux preferred bidder for Luas contract

Marketing.ie has learned that the Rail Procurement Agency (RPA) has selected JCDecaux as the preferred bidder for its Luas light rail contract. The RPA published a notice of contract renewal at the end of November, but the agency only really got the review wheels in motion in recent days. The RPA is now in negotiations […]

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PML study shows consumer details important when eating out

New research for poster specialist PML Group conducted by Ipsos MRBI shows that 71 per cent of Dubliners consider it important that calorie and nutritional information is displayed on menus in fast food restaurants. The research, which is the latest report in PML’s  Focus series, was carried out earlier this month among a group of 300 […]

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Gaelite produces Ireland’s biggest free-standing sign

Gaelite Signs has produced Ireland’s largest ever free-standing sign. Situated in Dublin’s docklands at the Point Village Shopping Centre, the 15 metre totem sign weighs a tonne per meter. Gaelite was asked by architects Scott Tallon Walker (STW) to produce a sign that would catch consumers’ attention. The company designed a 50-ft tall sign, making […]

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Out of home up by six per cent in 2014

The end of year Posterwatch report by PML Group indicates that the out of home (OOH) sector grew by six per cent in 2014, representing the best performance for the medium since 2007. The report lists finance as the medium’s top performing category for the year. It increased its display value by 34 per cent, […]

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Women’s rugby team voted top heroes

It may be hard to call the result of the independence referendum in Scotland, but there is no doubt about the popularity of the Ireland women’s rugby team. The team that beat New Zealand in the Women’s Rugby World Cup got a whopping 98 per cent of the vote in the Work.Shop.Play Heroes & Villians […]

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