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Out of home up by six per cent in 2014

The end of year Posterwatch report by PML Group indicates that the out of home (OOH) sector grew by six per cent in 2014, representing the best performance for the medium since 2007. The report lists finance as the medium’s top performing category for the year. It increased its display value by 34 per cent, […]

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Women’s rugby team voted top heroes

It may be hard to call the result of the independence referendum in Scotland, but there is no doubt about the popularity of the Ireland women’s rugby team. The team that beat New Zealand in the Women’s Rugby World Cup got a whopping 98 per cent of the vote in the Work.Shop.Play Heroes & Villians […]

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Carlsberg offers Liverpool fans chance to play at Anfield

Diageo are using special billboards to promote a Carlsberg competition in which the winners get to visit Liverpool Football Club, even getting the chance to play on the Anfield turf. The 3D builds, which have an actual changing room bench, bags and jerseys built into them, are in Dublin, Cork, Limerick and Belfast. The specials […]

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Dilleen promoted at Kinetic

Gráinne Dilleen has been promoted to communications director at Kinetic Ireland out of home media planners and buyers. Her most recent role at Kenetic was as communications manager. Prior to that, she worked as a marketing executive with GS1 Ireland, the not-for-profit organisation (NPO) which manages product identification, barcode symbols and electronic data interchange standards. […]

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Shoppers buying groceries more often, PML reports

Dubliners are shopping for groceries more often and tend to visit several outlets, a PML survey conducted by Ipsos mrbi shows. The study says 76 per cent of the sample of 300 Dubliners said they shop for groceries up to three times a week. Six in 10 shoppers do smaller, more frequent shops rather than […]

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PML launches Select survey

Out of home media specialist PML Group has launched Select planning tool which indicates OOH campaigns frequency. Developed in tandem with ad agencies across Ireland, Select rates briefing and branding factors. Based on established media frequency models from across the wider media industry, the tool provides a weighted ranking to several factors regarding media, message, […]

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Rothco rolls out Tiger posters for Chinese new year

With Chinese new year starting this Friday, Rothco is rolling out a series of Tiger beer posters and in-store work in Singapore. Client Asia Pacific Breweries (APB), headquartered in Singapore, wanted a campaign for 2014 to mark the occasion. With the help of New York illustrator Victo Ngai, the agency created ads centred around a […]

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CBS becomes Exterion Media

CBS Outdoor Ireland has now formally completed its rebrand as Exterion Media. The rebrand follows the acquisition of CBS Outdoor International by Platinum Equity last September. Platinum Equity is an equity firm specialising in mergers, acquisitions and operations. Exterion Media’s core business covers various out of home (OOH) formats, including transport, billboards, street furniture and […]

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AIB runs with major NFC push

AIB is promoting its new Me2U money transfer service on the biggest near field communication (NFC) enabled out of home (OOH) campaign to date in Ireland. The NFC element of the campaign consists of 500 Adshel six sheets, 10 fully wrapped bus shelters and 55 six sheets located in cinema lobbies across the country. Billboards, […]

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Poster push for Dublin bikes

JCDecaux and Dublin City Council have launched an outdoor campaign to encourage Dubliners to join the Dublin Bikes public sharing scheme. As the number of cyclists in Ireland has increased hugely in recent years, the campaign is urging people to ‘join the revolution’ by signing up to the scheme. The French contractor believes it is […]

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Docklands station opens as capital's bike scheme expands

Dublin’s Lord Mayor Oisín Quinn has opened the first of the capital’s new dublinbikes stations at North Wall Quay in the Docklands near the Convention Centre. He was joined by City Manager Owen Keegan and JCDecaux Ireland’s managing director Joanne Grant. JCDecaux operates dublinbikes for Dublin City Council. The North Wall Quay station has 40 […]

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Clerys goes with love theme

Dublin’s iconic Clerys department store on O’Connell Street is to reopen next Thursday in time for the busy Christmas period. Major renovation has taken place on the building since it closed in July following flood damage. With the retailer set to open its doors again, it is using outdoor ads to spread the word. Dublin […]

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Heineken wins outdoor grand prix

The Heineken ‘Get in the Game’ poster campaign entered by Starcom and created by Rothco in tandem with Thinkhouse, CKSK and Kinetic won the grand prix at the 24th outdoor advertising awards presented by the OMA. The campaign also won the best heavyweight spend campaign for work valued at over €150,000 and the integrated and […]

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