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PML rolls out OOH summer campaign

PML Group’s latest seasonal out of home (OOH) campaign has been launched with various takes on the ‘Summer and out of home go together like…’ theme. The aim is to promote ooh as the ideal advertising medium during the summer months and the creative uses various examples that builds positive links between outdoor advertising and summer. […]

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AdGrad students take to streets in job hunt

Students completing their masters in advertising at DIT Aungier Street college are taking their artwork to the streets of Dublin as part of their end of year project. To draw public interest, the students are taking an upfront approach in their quest for a career in advertising.  The AdGrad 28 are presenting themselves as “wanted”. […]

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Samsung bus shelters double as mobile chargers

It’s a ‘first world problem’ we’re all familiar with in recent times, being out and about with a dwindling phone battery and nowhere to recharge it. For the next few weeks Samsung are providing a solution by turning bus shelters into phone chargers. The Japanese electronics giant along with Starcom, Source OOH, Delite and Clear […]

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JCDecaux preferred bidder for Luas contract

Marketing.ie has learned that the Rail Procurement Agency (RPA) has selected JCDecaux as the preferred bidder for its Luas light rail contract. The RPA published a notice of contract renewal at the end of November, but the agency only really got the review wheels in motion in recent days. The RPA is now in negotiations […]

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PML study shows consumer details important when eating out

New research for poster specialist PML Group conducted by Ipsos MRBI shows that 71 per cent of Dubliners consider it important that calorie and nutritional information is displayed on menus in fast food restaurants. The research, which is the latest report in PML’s  Focus series, was carried out earlier this month among a group of 300 […]

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Gaelite produces Ireland’s biggest free-standing sign

Gaelite Signs has produced Ireland’s largest ever free-standing sign. Situated in Dublin’s docklands at the Point Village Shopping Centre, the 15 metre totem sign weighs a tonne per meter. Gaelite was asked by architects Scott Tallon Walker (STW) to produce a sign that would catch consumers’ attention. The company designed a 50-ft tall sign, making […]

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Out of home up by six per cent in 2014

The end of year Posterwatch report by PML Group indicates that the out of home (OOH) sector grew by six per cent in 2014, representing the best performance for the medium since 2007. The report lists finance as the medium’s top performing category for the year. It increased its display value by 34 per cent, […]

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Women’s rugby team voted top heroes

It may be hard to call the result of the independence referendum in Scotland, but there is no doubt about the popularity of the Ireland women’s rugby team. The team that beat New Zealand in the Women’s Rugby World Cup got a whopping 98 per cent of the vote in the Work.Shop.Play Heroes & Villians […]

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Carlsberg offers Liverpool fans chance to play at Anfield

Diageo are using special billboards to promote a Carlsberg competition in which the winners get to visit Liverpool Football Club, even getting the chance to play on the Anfield turf. The 3D builds, which have an actual changing room bench, bags and jerseys built into them, are in Dublin, Cork, Limerick and Belfast. The specials […]

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Dilleen promoted at Kinetic

Gráinne Dilleen has been promoted to communications director at Kinetic Ireland out of home media planners and buyers. Her most recent role at Kenetic was as communications manager. Prior to that, she worked as a marketing executive with GS1 Ireland, the not-for-profit organisation (NPO) which manages product identification, barcode symbols and electronic data interchange standards. […]

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Shoppers buying groceries more often, PML reports

Dubliners are shopping for groceries more often and tend to visit several outlets, a PML survey conducted by Ipsos mrbi shows. The study says 76 per cent of the sample of 300 Dubliners said they shop for groceries up to three times a week. Six in 10 shoppers do smaller, more frequent shops rather than […]

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PML launches Select survey

Out of home media specialist PML Group has launched Select planning tool which indicates OOH campaigns frequency. Developed in tandem with ad agencies across Ireland, Select rates briefing and branding factors. Based on established media frequency models from across the wider media industry, the tool provides a weighted ranking to several factors regarding media, message, […]

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Rothco rolls out Tiger posters for Chinese new year

With Chinese new year starting this Friday, Rothco is rolling out a series of Tiger beer posters and in-store work in Singapore. Client Asia Pacific Breweries (APB), headquartered in Singapore, wanted a campaign for 2014 to mark the occasion. With the help of New York illustrator Victo Ngai, the agency created ads centred around a […]

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